Date post: | 14-Aug-2015 |
Category: |
Social Media |
Upload: | sharon-gadbois |
View: | 304 times |
Download: | 0 times |
InstagramAnd
Brand Advocacy
How to Identify a Brand Advocate,
Launch a Campaign &
Use the Right Hashtags
to Get Leads@sharongadbois
Identifying Your Brand Advocates on Instagram
• What is Instagram?
• Using Hashtags for Your Advocacy Program
• What and Who are Brand Advocates?
• Examples of a Brand Advocacy Campaign
• Tying Everything Together
• Resources
• 2 Giveaways
• Who am I?
• On my Birthday, 5 Years Ago, IG was Born– Spent COUNTLESS hours researching and
learning the intricacies of Instagram and the importance of hashtags.
– Researched hundreds of celebrity millennials on social media – Justin Bieber, Rihanna, Lady Gaga, LeBron James, Kim Kardashian, and Katy Perry – and watched how they interacted with their peers, especially the non-celebrity millennials who have bank accounts = to the size of a celebrity.
My Story
During my research, I noticed that …
• Millennials are Social Influencers and because of this,
They are experts with their peers and 84%* of millennials report that they value the advice of other shoppers with similar life experiences and are influenced by the user-generated content of what others had to say.
*ryan-jenkins.com
Why Are Millennials Important?
Instagram is a fun way to share your life with friends through a series of pictures.
Snap a photo, choose a filter, write a description (with the use of #hashtags), and post.
Ex: Picture-taking exercise with hashtag, #IAMLOYALSMD
What is Instagram?
A type of unique label used on social networks, and micro-blogging services to find messages with specific themes or related content.
#InternationalSushiDay #MomTexts
#Starbucks #CarnivalCruise
#CokeNames #MVPSummit
#HomeTryOnKit #LoveWins
What are Hashtags?
A not-so-unique label used on social networks, tend to result in lots of loose content and many themes that aren’t necessarily related.
#HowIRoll
#IAmLoyal
#NightLife
#YOLO
What are Hashtags?
The 3 Rules for Creating Hashtags:
1. Short 2. Unique 3. Relevant
Think of a Hashtag as: Your Username on Twitter, Your Website URL or Your Social Security #
Ex: IAMLOYALSMD Resources
Hashtags Rules
A Brand Advocate is a person, or customer who talks favorably about a brand or product, and then passes on positive word-of-mouth (WOM) messages about the brand to other people.
Everybody wants them. They give you referrals. They advertise for you for free. They stand up for you when you’re under fire.
What is a Brand Advocate?
Brand Advocates are sometimes referred to as:
Ambassadors
Cheerleaders
Evangelists
Volunteer Marketers
Loyal Customers
What is a Brand Advocate?
Brand Advocates are …
Social Influencers or Millennials
Loyal Customers or Highly-Satisfied Customers
Employees
Who are Brand Advocates?
Launching the Campaign
Coca-Cola | #CokeNames
Sapporo | #InternationalSushiDay | #HowIRoll
Starbucks | #NoTimeNoLine
Microsoft | #MVPSummit
Brand Advocate Campaign
Resources
Textgram – Turn words into pictures instantly
Photogrid – Photo editor and collage maker
HashtagGenerator.com – Campaign Specific
Hashtagify.me – Campaign Metrics
Resources
InstagramAnd
Brand Advocacy
How to Identify a Brand Advocate,
Launch a Campaign &
Use the Right Hashtags
to Get Leads@sharongadbois
Remember when … ?
#IAMLOYALSMD did 3 things:
1. You became a Brand Advocate
2. You generated a Leads List for me
3. Launched a campaign – offline event for online promotion
Connecting the Dots
#IAMLOYALSMD
3 People will get a 1 Hour Brand Advocacy Consultation
Free 1 Hour Online Training on How To Create a Brand Ambassador Program for your business, project, or service
My Gifts to You
Free 1 Hour Online Training on How To Create a Brand Ambassador Program for your business, project, or service
To Sign Up:
TEXT #iamloyalsmd TO 50500
gadboisconsulting.com/iamloyalsmd
My Gifts for You