Paul Barber Golden Career Strategies Roundtable

September 16, 2013

How to Look Great, Get Noticed and Get Hired

Thanks to Andy Priestner & Meg Westbury for 20 Top Tips & Tricks for 2013

and to Charles Hardy for Optimize Your Career using LinkedIn

Five Reasons Why the World’s Best Professionals Join and Visit LinkedIn…

1

2 3

5

.NET Developers

Biotech & Pharma

Creative Design Pros

4 1,250,000+ groups

Personal Branding

Sharing knowledge Finding a

new job

Networking with peers

Innovation

2

LinkedIn: How to Join

Go to www.linkedin.com Enter: Your First Name Your Last Name Your Email Address Create a Password Click “Join Now”

Becoming a Member is Easy

Page 6

Check out

new Profile

sections

Go to Profile/

Edit Profile &

use pencil icons

to edit

20 top tips & tricks

• Upload files – showcase presentations, white papers, etc. • Add a link – blog, Twitter, etc. • Volunteer Experience • Rearrange profile order

LinkedIn: Build Your Profile

Identifies your key information:

Your Name

Your Headline

Your Photograph

Your Location

Your Industry

This key info travels with you, and is displayed when you participate in discussions with Groups, Answers, or are connecting with new people

The Personal Identification Box – Your “15-Second Bumper Sticker”

Page 21

LinkedIn: Build Your Profile

The Heart of Your Profile

Think of this section as your cover letter – a short time to grab the reader’s attention

Can contain up to 2,000 characters – use every one!

List quantifiable accomplishments, STAR statements

Load with keywords of your profes- sion and specialties

Keyword searches give extra weight to Summary content

Include common misspellings of name so you’re easy to find

The Summary Section – Your “60-Second Commercial”

Page 26

7

LinkedIn: Build Your Profile

Write Summary to communicate Brand / Value Proposition

Personal Branding – Three Paragraph Summary

1. Aspiration – Where do you want to go? 2. How you add value – key facts 3. Why you are qualified – relevant career experience

LinkedIn: Build Your Profile

Most resembles the traditional resume

Information from this section is also summarized in the top box – to edit info in top box, must go to the Experience section below

Include volunteer activities

Describe in detail with relevant keywords – the position you held, what you accomplished, what unique experience you gained

Highlight present expertise, as well as specialties relating to previous positions – combination of keywords will increase your chances of being found

The Experience Section – The “Meat and Potatoes”

Page 27

LinkedIn: Build Your Profile

Another chance to be found

Skills & Expertise “search page” provides new ways to enhance your profile and be found through keywords

Example: “Branch Banking” skill

Skills search results:

Description of the skill

Professionals with that skill

Relative growth of skill

Related skills that you may be able to include in your profile

Companies in that skill market

Groups associated with skill

Jobs utilizing that skill

The Skills & Expertise Section – “Keyword Heaven”

Page 28

Add skills Get

endorsed

10

LinkedIn: Your Skills & Expertise

To Endorse or Not to Endorse…? Please Use Good Discretion

NOTE: “Endorsements” are really searchable key words for skills

Pros: Strong endorsement of your skills makes you more findable by recruiters

Cons: Endorsements may be given without a true knowledge your skills

To manage your endorsements go to Profile/Edit Profile/Edit Skills & Expertise.

Pop ups now appear when you open someone’s Profile. (not shown here) You can choose to endorse others and they can endorse you.

Your top ten endorsed skills appear with a photo of the endorser, then other skills that you “know about”

Manage

both

of your

profiles

Manage

In Settings Top right corner

under your photo

Private Profile Seen only by your first level connections Includes everything that you populate using Edit/Profile.

Public Profile Typically viewable by 28+ million users Does not include: your connections, recommendations or personal details May include: photo, skills, career history, education, websites, interests, groups, etc.

Enhance

Your

Networking

Using

LinkedIn

Best Practice Networking Approach Informal (events) Formal (1:1 meetings) Online (LinkedIn)

Use LinkedIn to follow up meetings and build relationships

LinkedIn: Making Connections

You can go to the Add Connections menu

If you provide your password LinkedIn will search your email contact list for new connections. Don’t do this!

How NOT to Build Your Network

Page 30

Clicking “Connect” on any of the results will send a mass, generic LinkedIn invitation

It is better to add connections individually – see next slide

LinkedIn: Making Connections

Best Method: Personalized invitations – two options:

1. LinkedIn suggests people based on companies you’ve worked for and Groups that you’ve joined

2. Search to find people you want to connect with

How to Build Your Network

Page 31

Click on the name of the person you want to connect to

Click on “Connect” on their profile page

Personalize the message so that the person knows who you are and why you want to connect. Make it easy for them to accept!

Personalize

your

invitation

to connect

‘I’d like to add you to my professional

network’

Really

Connect

with Your

Connections

Reach out and share value-added information.

Tip: Save this Alphabetical Index link as a favorite on your browser

https://www.linkedin.com/connectionsnojs (not on LinkedIn GUI)

Find a

role model

networker

and learn

from them

Those with the most connections Those with the most endorsements Those who share useful news and tips Those who build the relationship

Join a group

and actively

contribute

to it

“…as of March 29, 2012 there are 1,248,019 groups whose membership varies from 1 to 744,662…” Wikipedia

Join Many (up to 50)

Participate in a 2 or 3

Be highly active in 1

Groups

.NET Developers Biotech & Pharma Design

Pros

1,250,000 +

19

LinkedIn: Group Memberships

Position yourself as a center of excellence in your area

If there is

not a group

around your

area of

interest or

expertise,

start one

Connect

your

connections

(if you think

they could

collaborate)

Update your

status with

meaningful &

appropriate

content (this is

a professional

network)

Use an

established

connection

to ‘get

introduced’

When job-

searching,

find a

company

insider to

give

you the

lowdown

A complete

profile and

smart use of

keywords

will improve

your

findability

Write a

Recommendation

or Endorse a skill

Pay in forward.

Don’t sit and wait

to be recommended.

27

LinkedIn: Recommendations

Written Recommendations mean more than Endorsements

Ask for Recommendations from Managers, Clients & Partners Pay it Forward: Offer to recommend others

Promote

your profile

In Settings:

• Customize your URL

• Link to Twitter

• Add LinkedIn to your

email signature

Check out

contacts

at your

alma mater,

via the alumni

search facility

Download

and explore

the sleek

new mobile

apps and use

LinkedIn on

the go.

Check out

company

pages

(they’re

cool)

Make your

home page

feel less

cluttered by

customizing

your News

Feed

Connect...

Share...

Like.

Become a

‘good

LinkedIn

citizen’

Connect with me on

www.linkedin.com/in/paulbarber