Date post: | 20-Aug-2015 |
Category: |
Technology |
Upload: | chris-baccus |
View: | 852 times |
Download: | 1 times |
Using Mobile Social Media to Deliver Your Company's Promise
Christopher BaccusAT&TExecutive Director of Digital & Social Media
4
Mobile & Social Adoption
126% increase in users using a
social mobile app like Facebook,
Twitter, etc
58% increase from 2010 to 2011
people daily accessing social
site or blog
1/3 of all U.S. Mobile Users
access social media services on a daily
basis
comScore MobiLens Study. August 2011
"Young people's interest is shifting from cars to communication tools
like personal computers, mobile phones and services"
Yoichiro IchimaruToyota
Domestic Sales
“Domestic Japanese Auto Market Declining, Threatening Economy” Forbes. December 28, 2009
Impacts all levels of the sales funnel
AT&T Small Business Technology Poll. March 2011. http://www.att.com/gen/press-room?pid=18687
Social Impacts All Aspects of the Funnel
Uncover Demographic Trends
10
Monthly Time Spent Viewing Video on Mobile Device
Hours
:Min
ute
s
Age Demographic
Retail Experience Is Changing
From Armed to Charmed: Preparing for and profiting from the new mobile-enabled point of sale. Ogilvy. July 2011.
12
“Extend the perception of value beyond price to encompass utility, information and education and customer service.”
- Ogilvy “From Armed to Charmed”
From Armed to Charmed: Preparing for and profiting from the new mobile-enabled point of sale. Ogilvy. July 2011.
13
95% of smartphone users have looked for local information
88% of these users take action within a day, indicating these are immediate information needs
Smartphone user study shows mobile movement under way. Google. April 26, 2011
Reward Unique Shopping Experiences
Launched a promotion across 50 stores in the Midwest in summer 2010
Instragram
8 months old
5 million users
1 million new users a month
806k photos added a day
100 million total photos uploaded
2,500 apps using its API
24“At 5 Million Users, It's Hard Not To View Instagram Through A Rose-Colored Filter” TechCrunch. June 13, 2011.
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Thank YouChristopher Baccus, [email protected]. @cbaccus
Follow us on Facebook.com/ATT and @ATT on Twitter
25