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Georges Cowan, MBCI, CBCP, CRISC, CMC
Senior BCP-GRC Consultant
[BC-IT] Partners
Using Social Media for
Business Continuity Management and
Emergency Management
Saskatchewan Forum
Introduction to Enterprise Social Media for the Webinar
on March, 14 2011
2March 2011 Using Social Media for BCM / EM
Agenda
Personal and business social networks
Business Networks and YOU
Arrival of Enterprise 2.0 / Web 2.0
Social Network Definitions
Types / categories of social networks
Implementation roadmap
Conclusion
3March 2011 Using Social Media for BCM / EM
Numbers for social networks
Wikipedia - 13,000,000+ articles
Youtube - 100,000,000+ videos seen daily
Blogger - 200,000,000+ blogs
Facebook - 200,000,000+ active users
Twitter - 3,000,000+ average daily Tweets
Social media « Buzz »73% of Internet users have seen blogs
45% have their own blogu
57% participate in at least one social network
83% have seen video clips*Source: Universal McCann Comparative Study On Social Media Trends April 2008
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Social Networks are part of our Lives
RSS feed Desktop Apps
wid
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Cell
balaya
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Personal and Business Social Networks
Characteristics Personal Networks
like Facebook ®
Business Networks
like Tick-it ® and others
Security Protecting limits of
personal privacy
Maintain enterprise
security
Exchanges Friends, sport clubs,
photos, events, news
. . .
For employees,
management, clients
(trade marks and
complaints), marketing
(new products), suppliers
Similar or
DIFFERENT ?
TWO REALLY DIFFERENT SPORTS
like Soccer and Rugby (ball = network)
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Personal and Business Social Networks
Personal Social Software
Fun
Free
You ( & friends +++)
Under your control
Business Social Software
Work
Paying
Organization ( & partners)
Under organization
control & compliance
6March 2011 Using Social Media for BCM / EM
7March 2011 Using Social Media for BCM / EM
Step 1 - Protect the organization and YOU
Source: Lou Ordorica and Linda Skrocki | .SUN
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8March 2011 Using Social Media for BCM / EM
Step 2 – Identify your profile
Think of ways to participate
If usually you . . .Your profile
corresponds to a:%
«Blog, podcast, tweet» Creator 13%
Write reviews, post answers Critique 19%
Tag objects, use RSS Collector 15%
Update your profile Joiner 19%
Read blogs Spectator 33%
Do none of the above Inactive 52%
Source: Lou Ordorica and Linda Skrocki | .SUN
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9March 2011 Using Social Media for BCM / EM
Step 3 – Think of your objectives
your confort level to participate?
Profile Example Goal Tools
Creator Amplify word of mouth Blogs
Critique Product Development Wikis
Collector Market Research RSS
Joiner Public Relations Social Networks
Spectator Canary in a coalmine Brand monitoring
Inactive Getting started Search
Source: Lou Ordorica and Linda Skrocki | .SUN
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10March 2011 Using Social Media for BCM / EM
Entreprise 2.0
"Enterprise 2.0 comprises social software as used in
"enterprise" (business/commercial) contexts. It includes social
and networked modifications to corporate intranets and other
classic software platforms used by large companies to organize
their communication.
Enterprise 2.0 is a term for technologies and business practices
that free workforce from the constraints of communication tools
and productivity such as email. It enables executives to access
the right information at the right time through a network of
interconnected applications, services and devices. Enterprise
2.0 provides access to the collective intelligence of many
people, transferring a huge competitive advantage resulting in
increased innovation, productivity and agility."Source: Wikipedia
Arr
ival of E
nte
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.0 –
Web
2.0
11March 2011 Using Social Media for BCM / EM
Interaction with clients
Arr
ival of E
nte
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e 2
.0 –
Web
2.0
12March 2011 Using Social Media for BCM / EM
Global market moves to the Community
Arr
ival of E
nte
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e 2
.0 –
Web
2.0
13March 2011 Using Social Media for BCM / EM
Social Media
Social media can be said to have three components: Concept (art, information, or meme), Media (physical, electronic, or verbal) and Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).
Social media use the collective intelligence in a spirit of online collaboration. Through these means of social communication, individuals or groups of individuals who work together to create Web content, organize content, index it, modify it or make comments, combined with the personal creations.
[Source: Wikipedia as of 2009/10/07]
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Social Media Services
A social networking service is designed to build
online communities of people who share interests
and / or activities, or are interested in exploring the
interests and activities of other . [Source Wikipedia le 2009/10/07]
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Blogs
Forums
15March 2011 Using Social Media for BCM / EM
Social Communication on the Web
YOU
Online CommunitiesGroups, Forums, RSS
Blogosphere Blogs,
interrelated Communities
Social Networksfacebook, myspace . . .
Speciality Social SitesYouTube, Twitter, LinkedIn …
Your participation
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Social Communication on the Web . . .Online Communities News, Forums, RSS, Podcasts, Webcasts
Blogs community «Blogosphere» –bidirectional communication
The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community (or as a
collection of connected communities) or as a social network in which everyday authors can publish their opinions. [Wikipedia]
5 Top Blogs (hits)The Huffington Post
TechCrunchMashableGizmodoEngadget
Source: [Technorati]
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Social Communication on the Web . . .
Social Networks Personal Version : Facebook and MySpace lead. Ning,
NewsVine, Bedo …
Emerging Business Version : Sixent, Tick-it, Socialtext …
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18March 2011 Using Social Media for BCM / EM
Communication sociale sur le Web . . .
Speciality Social SItes YouTube, Twitter, LinkedIn, Flickr, Wikipedia, Epinions, Last
FM, Get Satisfaction, Digg, Posterous, Technorati, Tabellog,
SlideShare, Pandora, BrightTALK, Tripit, Videao, Buddy TV,
OleOle, GoodReads, metroFLOG, MSN, yelp, friendster …
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Interoperability of Social Networks
Microsoft Vine Inter
Connects to:
Windows Live
YouTube
automatically
connects to sign in:
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Why start an enterprise social network?
To rebuild a strong link between employees
To locate the best expert or information that allows
the job to be done within the organization
To provide an alternative to email for
communication between individuals or groups
To help make employees more productive in the
business and retain the best employees
To promote innovation through meetings and
exchanges that lead to new ideas or unexpected
business
To help keep track of information
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R&D for business social networks
Source: Deloitte Technology Predictions 2009
The largest IT corporations plan to spend more dollars in research and development (R & D) for social networking applications in 2009 and to build
research centers focused on social networking business.
Mapping provided
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Online communication Methodology
Online Collaboration MethodologySource: Ramius Corporation
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Strategic Alignment for Businesses
1. Enterprise Considerations
Questions from management and shareholders ?
What are the business drivers ?
What is the most appropriate model for business networks ?
Are social network initiatives aligned with enterprise objectives ?
What are success criteria for social networks ?
2. Staff Considerations
Impact a large number of persons inside and outside the organization.
What are the targets to reach ?
Who are the Champion and stakeholders ?
Who are the support resources ?
3. Environmental Considerations
“Businesses and competition in our domain are jumping into
Social Networks: what do we do ?”
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24March 2011 Using Social Media for BCM / EM
Conclusion
Enterprise Social Networks are here to stay and their impact continues to grow rapidly
Very different from personal social networks like Facebook - two different sports as Soccer and Rugby (ball is the network: rules are quite different)
Implementing Enterprise Social Networks requires a disciplined approach and enterprise management implication
Implementation of Enterprise Social Networks is not recommended during a crisis: it requires a plan and very important it is holistic
25March 2011 Using Social Media for BCM / EM
Georges Cowan is a Senior BCP-GRC
Consultant and a senior strategic
consultant in social media.
Georges Cowan, MBCI, CBCP , CRISC, CMC
Coordinates: [email protected]
(514) 714-9119
[BC-IT] Partners
