Using Social Media for Recruitment and Retention

Using Social Media for Recruitment and Retention

Presented by: Michelle Hummel

7 Top Social Media Myths for Financial Advisors Debunked

Thanks for joining me today!

Michelle HummelCEO of Web Strategy Plus offeringWeb Design, Social Media, Mobile Apps, SEO, Content, PPC + More!

Founder of Web Media University &Columbus Social Media Enthusiasts


What is Social Recruiting?

How are employers currently using social media for recruitment?


Social Recruiting Stats


• 44% said social recruiting increased both the quality & quantity of candidates

• 34% said it improved the time to hire• 30% percent said social networks

improve employee referrals• 73% plan to increase their social

recruiting spend • 55% plan to use a mobile career site

Relationships matter more than ever, forcing recruiters to engage candidates at every touch point.

Stats Resource: Social Recruiting Survey Results 2014

37% of companies use social networks to research potential job candidates


What are hiring managers looking for on social media?

• if candidate presents himself/herself professionally – 65%

• good fit for the company culture – 51%• candidate’s qualifications – 45%• candidate is well-rounded – 35%• reasons not to hire the candidate – 12%

How to Hire and Retain Millennial Candidates


• Born: 1977 – 1994• Population of over 71 million• 52% listed ‘the potential to grow with a

company’ an essential part of their decision to accept a position

• Value Choice – engage them in creating incentive plans

• Value Experiences – appreciate rewards like zip-lining tickets, yoga retreat gift certificate

• Over 83% use social networks every day • Use of LinkedIn has gone up by 700% in the

last year • Your recruiting and application process must

be social media friendly

If they cannot complete applications from their smartphones - chances are they won’t complete them at all.


Questions to Ask Yourself

• Do you have a career portal on your website?

• Is it mobile friendly website? • Do you provide videos, images and a clear

understanding of what is it you are offering to job seekers on your website?

• Is your application process easy? Integrated with LinkedIn?

• Is your website social media friendly allowing people to easily share your job openings?

Social media has great potential to create a sense of community around your personal brand.


Mobile Friendly Website is Critical

Mobile Devices have become bigger than PC sales

86% of adults own a Mobile phone 53% use it to access the Internet 57% of users will not recommend a business

with a poorly designed mobile site

Mobile Internet is becoming the Internet


Is your Website “Social Media Friendly”?

• Fresh Content, you must be writing and posting new blogs for SEO

• Social Content, you must be providing interesting content others will enjoy and share

• Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content?

Is your content easily shareable?


You have 3 seconds to grab your potential candidates attention!

• Make job descriptions that are fun! Great opportunity to stand out amongst all the other job postings out there

• Sell the experience of working with your company with a video tour, staff testimonials and share your companies vision

• Apply button is always easily accessible?• Can they easily signup through LinkedIn?• Do you ask the minimum amount of

questions? • Automated “thank you for applying” email

and display your social media links

Easy Application Process?

• What is your best employee testimonial?• Do you have a story to share about when

an employee went above and beyond?• What is your most emotionally engaging

story?• When did you go above and beyond for an

employee? • People like to connect with real stories

they can relate to.

People remember stories.


Set Your Company Apart – Tell Your Best Employee Stories

LinkedIn Facts & Stats


• Launched in May 2003• 161 million members • Operates in over 200 countries • 2 new members per second• 5.3 billion professionally-oriented

searches on the platform• More than 2 million LinkedIn Company

pages

Average Member:• College educated• 43 years old• Making $107,000

LinkedIn is 277% More Effective for Lead Generation Than Facebook & Twitter!

Add Your Recruitment Video to your LinkedIn Profile


• SlideShare app• Portfolio Display by Behance

Promote:• YouTube Videos• Presentations• Infographics• Brochures• Sales Kit

Register a Company Profile


• You will need the domain name of the actual website to register it

• Company profiles rank high in Google search

• Be sure all your employees personal profiles are linked to the Company page

• Publish and promote your jobs on the Careers section

Publish Recruitment Ads on the LinkedIn platform


• Create a Pay Per Click Ad or Sponsor your Content• Target your audience to get best results

Join and Participate in Groups to reach your Target Job Seeker


• Maximum groups you can join is 50

• Answer questions• Provide helpful feedback• Be seen as an expert in your

Industry• Provide links to helpful resources• Follow thought leaders in the

group or your competition to learn more

Download LinkedIn Mobile Recruitment Apps


• LinkedIn supports the iPhone, Blackberry, Android and Palm devices

• Get updates and share your status – all while on the go!

• Send birthday wishes, congratulate on promotions etc.

Top LinkedIn Apps• LinkedIn App• LinkedIn Connections

Facebook for Recruitment


• #1 most visited website in the world• 71% of the Internet is on Facebook• 901 million active users• 1 in 6 users access from mobile phones

exclusively• 77% of potential candidates will visit your website

from Facebook with a mobile device

Average Member:• College educated• 25-40 years old• Making $50,000

Facebook Ads for Recruitment


• Ads targeted by users interests Favorite movies, books, hobbies, passions and interests.

• Location - city, state or country• Demographics – birthday, relationship

status, age, gender or language spoken

• Likes and interests • Education and work - specific

company, college or level of education• Connections - target or exclude users

who like certain pages, events, groups and/or apps


Stats Resource: Social Recruiting Survey Results 2014

Find Potential Candidates on Facebook with Graph Search

Twitter for Recruitment


• 35% of Fortune 500 Companies have a Twitter handle for Recruitment

• 58% of job seekers use Twitter to find jobs• 100 million active Twitter users• Average number of Tweets per hour is

around 1.3 million



Employers should focus more on marketing their companies as great places to work!

Job openings shouldn’t be the only thing they post!

Most Common Ways Job Seekers Use Twitter

Twitter Recruitment Content Strategy Ideas


• Employee Spotlights• Company events• Work environment/job perks• Career advice• Company’s products/services• Invite questions• Quote or fact about your industry• Trending industry related topics• Add #hashtags to reach targeted job

seekers• Job Openings

Google Plus for Recruitment


• 4th largest social network• 28% of users are Millennials • 343 million active users• 38.7% of all Google+ visits are by those in the

25-34 age bracket• 70% of brands have a Google Plus business

page



Find Potential Candidates on Google Plus with Keyword Search

YouTube for Recruitment


• #2 Search Engine in the World• 6 billion hours of videos watched per month• 300,000,000 visits per day• 100 million likes, share or comments every week• 100 hours of video is uploaded to YouTube per

minute


YouTube Recruitment Strategies


PLAYLIST IDEAS:

• Employee Video Testimonials• About the Company• Open Positions

Day in the Life of the job• Company Events with pictures• Workplace Perks• Social Causes your company is

passionate about• Infographics with interview tips• Cool promo/logo items with your

Company name on it

Pinterest for Recruitment


• 10 Million US Monthly Visitors• More than 80% of users are women• 29% are between the ages of 39-44• 80% of pins on Pinterest are repins



Find Potential Candidates on Pinterest with Keyword Search

Pinterest Recruitment Content Strategies


PINTEREST BOARD IDEAS:

• Employee Profiles - fun facts/stories• Company History• Day in the Life of the job• Company Events with pictures• Workplace Perks• Social Causes your company is

passionate about• Infographics with interview tips• Cool promo/logo items with your

Company name on it

Are you a “Boss” or a “Leader”?


Are your employees Brand Advocates?


• Fastest way to create Brand Advocates is to create employees that love the company they work for

• Employees naturally share positive word of mouth and deliver exceptional customer experiences

• They share every idea they have to help the company and it's products/services to thrive!

Please Contact: Michelle HummelFounder and CEO

[email protected]

webstrategyplus.com

Thank you!

Date post:	06-Aug-2015
Category:	Social Media
Upload:	michelle-hummel
View:	118 times
Download:	2 times