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Using Social Media to Create a Better Customer Experience

Date post:	03-Aug-2015
Category:	Marketing
Upload:	ibm-commerce
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By 2020, the customer will manage 85% of the relationship with an enterprise without interacting with a human *Gartner Research The revenue impact from a 10 percentage point improvement in a company’s customer experience score can translate into more than $1 billion *Forrester Business Impact of Customer Experience #NewWayToEngage U.S. brands are losing approximately $41 billion each year due to poor customer service *NewVoiceMedia Study The Future of Customer Experience in Commerce

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Page 1: Using Social Media to Create a Better Customer Experience

By 2020, the customer will manage 85% of the relationship with an enterprise without interacting with a human *Gartner Research

The revenue impact from a 10 percentage point improvement in a company’s customer experience score can translate into more than $1 billion*Forrester Business Impact of Customer Experience

#NewWayToEngage

U.S. brands are losing approximately $41 billion each year due to poor customer service*NewVoiceMedia Study

The Future of Customer Experience in Commerce

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