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DRIVING BUSINESS OBJECTIVES THROUGH SOCIAL MEDIA Eric Ellis, Sr. Specialist, Digital & Social Media @ericjohnellis
| Date post: | 14-Jan-2017 |
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DRIVING BUSINESS OBJECTIVES THROUGH SOCIAL MEDIAEric Ellis, Sr. Specialist, Digital & Social Media
@ericjohnellis
How do I fit?
It’s Not All Glamourous
Efficient
Effective
Innovative
Easier
Productive
Powerful
Smarter
And, we have the experience
When It Was Much Easier
Things Have Changed
What’s Changed?
Avg. 10.4 Sources
Previously
Today
E
The Customer Journey
http://www.thinkwithgoogle.com/collections/zero-moment-truth.html
Business Objectives
Business Objectives
www.rochester.edu
Reduce Costs
Business Objectives
www.empowertexans.com
Decrease Risk
Measuring Brand Awareness via Social Media
blog.instant.ly
Measuring Traffic Drivers via Social Media
www.wix.com
What Metrics Matter?
Grow Revenue - Drive to Experience
Click Though Rate (CTR)
Cost Per Click (CPC)
Cost Per Impression (CPM)
razorleaf.com
Reduce Cost – Brand Awareness
Decrease Risk - Brand Awareness
www.linkedin.com
Driving Business Objectives through Measuring Social KPI’s
