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using social software to encourage sustainable behaviour tom taylor / [email protected] www.tomtaylor.co.uk / www.headshift.com
| Date post: | 06-May-2015 |
| Category: |
Technology |
| Upload: | tomtaylor |
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using social software to encourage sustainable
behaviour
tom taylor / [email protected] / www.headshift.com
where are we heading?
88%“believe the climate is
changing by some degree of man’s influence”
82%“concerned”
“most cannot identify anything beyond recycling”
“lost and confused”
78%“willing to do more and go further”
some key things that green thing does...
#1it’s a positive thing
#2it’s an easy thing
#3it’s a creative thing
entertainment
understanding
engagement
#4it’s a group thing
#4.1power in numbers
#4.2peer respect
where next?
where people are on the web
blogs
facebook open social
jaikumySpace bebo
tumblelogs
flickr
measure
visualise
expose
