Date post: | 29-Nov-2014 |
Category: |
Business |
Upload: | business901 |
View: | 1,527 times |
Download: | 0 times |
Problem Definition: Receiving low ROI on present marketing efforts
Stuck at a certain level of success Still rely too heavily on you
Need an in-house marketing department Tired of building awareness and brand
Breakdown the Problem:
Customer Acquisition: The process of finding new customers is expensive.
Marketing: Advertising is expensive, and you may not have the specialized skills or
time to create sophisticated websites or professional-looking marketing materials.
Customer Retention: It is hard to stretch limited resources in order to spend time
with existing customers while trying to acquire new ones.
Communication & Collaboration: Your customers need to be able to stay in touch
with you from anywhere.
Content Creation: We create content and dis-
tribute. We will find other ways of expanding
products through customer feedback. The info
product structure is important for residual in-
come stream, developing expert status, creating
social content and self–funding marketing.
Sample Info Product Structure:
Business901
Outsourced Marketing = Blue Space in Value Stream
Long-Term Relationship = vs. One—Time Transaction
Shared Risk = Self-funding after 90 days
Shared Revenue = Manage info products on web
Collaborative = You supply Content, I provide Mechanics
Investment
Business901 Marketing Outline
Implement a Web Presence and Offline Presence
We develop a Value Stream for your dif-
ferent marketing channels. The Blue/Pull
sections is the part that I manage or au-
tomate. The Red/Direct section is the part
that you are responsible for and we try to
shrink this as time goes on.
We will prioritize and manage through the use
of a Marketing Kanban board.