Problem Definition: Receiving low ROI on present marketing efforts

Stuck at a certain level of success Still rely too heavily on you

Need an in-house marketing department Tired of building awareness and brand

Breakdown the Problem:

Customer Acquisition: The process of finding new customers is expensive.

Marketing: Advertising is expensive, and you may not have the specialized skills or

time to create sophisticated websites or professional-looking marketing materials.

Customer Retention: It is hard to stretch limited resources in order to spend time

with existing customers while trying to acquire new ones.

Communication & Collaboration: Your customers need to be able to stay in touch

with you from anywhere.

Content Creation: We create content and dis-

tribute. We will find other ways of expanding

products through customer feedback. The info

product structure is important for residual in-

come stream, developing expert status, creating

social content and self–funding marketing.

Sample Info Product Structure:

Business901

Outsourced Marketing = Blue Space in Value Stream

Long-Term Relationship = vs. One—Time Transaction

Shared Risk = Self-funding after 90 days

Shared Revenue = Manage info products on web

Collaborative = You supply Content, I provide Mechanics

Investment

Business901 Marketing Outline

Implement a Web Presence and Offline Presence

We develop a Value Stream for your dif-

ferent marketing channels. The Blue/Pull

sections is the part that I manage or au-

tomate. The Red/Direct section is the part

that you are responsible for and we try to

shrink this as time goes on.

We will prioritize and manage through the use

of a Marketing Kanban board.