Uvistar series

UV: A new superwide opportunity

Supersize format advertising gets noticed

Outdoor advertising is a dynamic mass market medium

Brands want their advertising to look great

Superwide printing has enabled the production of high quality advertising posters

Single sheet poster installations are growing

LED displays are expensive to install and will remain the higher end choice

Superwide single sheet installations are gradually replacing offset multi sheet posters

5%

20%

75%

Digital LED signageVery high cost

Superwide, single sheet postersVisually much higher quality. Growth is replacing traditional billboard posters

Multi sheet postersTraditional offset and solvent based digitally printed posters - lower quality but low cost

BUTBig prints can mean a big environmental impact

Most single sheet posters are printed with solvent inkjet

Most are printed on materials like non-recyclable PVC

UV inkjet printing gives you access to new materials with less environmental impact, like polyethylene

Polyethylene is totally recyclable

It is lighter, foldable and less expensive to ship and install

UV inkjet is the technology of choice for superwide and display print production

More cost effective than solvent

Print on a wider range of new materials

More vibrant colours

Higher quality at higher speed

UV ink is more stable in the printhead, requiring less operator intervention