Date post: | 08-May-2015 |
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Technology |
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Developing a Website Content Strategy
Rebecca Blakiston
Website Product Manager
Associate Librarian
@blakistonr
UX Unconference | University of Arizona Libraries | December 6th, 2013
Content strategy plans for the creation, publication, and governance of useful, usable content.
Meet Kristina Halvorson
@halvorson
Audit
Consider goal and scope.
Create a spreadsheet.
Go through your website. Capture every web page you find.
Clean up what you find.
Share what you find broadly.
Oh geez, look
at the mess
we’ve made…
Analysis
What is the purpose to your content?
What is the current process?
Create editorial standards.
Strategy
Talk to everyone involved.
Define content roles and responsibilities.
Role Responsibility
Requestor Requests new content, content edits, or content
deletions
Provider Provides content for publication on the web
Manager Edits, improves, and manages the lifecycle of web
content
Reviewer Reviews content before it’s published on the web
Publisher Publishes content to the web
Establish workflows.
Requestor requests a page
Provider creates content
Manager creates web page
Reviewer approves web page
New web page is created
Use your content inventory.
Write like a human.
Think like a robot.
Sara Wachter-Boettcher
@sara_ann_marie
Provide resources and training.
Learn more.