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CONTENTS
Executive Summary
Power of the V8 Supercars
Triple F Racing- Dean Fiore
Triple F Racing- Unique Opportunities
Available
Naming Rights
2010 Livery positioning
Principle Partner
Official Partner
Benefits & Property List
Servicing & EvaluationContact Nexus MG
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Nexus MG are currently seeking EOIs [expression of interests] for
the Triple F Race team at the naming rights level as priority forthe 2010 V8 Supercar Championship Series.
The Naming Rights sponsor stands to gain unique and strong
brand exposure and extension throughout Australia with a series
that holds ideal synergies for your brand & its target markets.
As Naming Rights holder, brand saturation is provided across allmedia, marketing & communication, and brand extension and
enhancement is delivered through the V8s extensive TV
broadcasting schedule totalling some 160 hours during the
upcoming V8 season.
We encourage strong consideration of this
opportunity as we are selling the naming
rights for this entire program for theintroductory price of just $456,000 + gst for
the 2010 season.
Three or multi year partnership opportunities
exist and are preferred for longer returns on
investment with a scaling investment
arrangement to be negotiated on request.
Principle partnerships and official sponsors
start at just $162k & $45k respectively &packages can be tailored to meet the
marketing & promotional requirements of
your brand.
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THE POWER OF THE V8 SUPERCARS
The V8 Supercars is widely recognised as Australias premier
elite motor sport category.
The sport, currently the 3rd most watched in the country,
provides competing teams and their partners with the perfectplatform to reach a loyal target audience & wider
demographic via multiple media avenues including TV, online& print.
Governed by a commercial minded operation in AVESCO theV8 movement ensures the truly national series is a platform
for sponsors and partners to gain enhancement, experience
and connectivity to the millions of fans who attend the seriesannually.
Triple F Racing provides your brand with the platform to
capitalise on the reach and scope of the V8 Supercars which
includes-
160 hours of national coverage via Channel 7
Spectator base of 1.7 million annually
16 Rounds Championship Series
3 international rounds in 2010- Bahrain, Abu Dhabi & NZ
Weekly magazine style programming- Channel 7
Monthly magazine publication- V8X
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TRIPLE F RACING- DEAN FIORE
Triple F Racing is the latest addition to the V8 Supercar Championship
series. The team is led by 25 year old team driver Dean Fiore, anaccomplished athlete who has succeeded in all feeder motor sport
categories in the country.
The team, based in Perth Western Australia, is managed by Nexus MG, whowill power, service and activate all commercial partnerships and
sponsorships for the 2010 V8 Supercar Championship series.
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TRIPLE F RACING- UNIQUE OPPORTUNITY AVAILABLE
Nexus MG & Triple F Racing are offering a unique property in
todays V8 Supercar landscape- the exposure, recognition &
saturation involved with holding the Naming Rights to a V8
Supercar team.
With just 28 franchises in the 2010 championship the
opportunity to own your own piece of the Supercar series isone we encourage you to consider strongly. The Naming
Rights property will align your company with strong,
recognised blue chip brands including Vodafone, Telstra, Jim
Beam, Valvoline, Jack Daniels, Super Cheap Auto and Auto
Barn.
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NAMING RIGHTS TO TRIPLE F RACING 2010
INESTMENT - $456,300 [1 year- 2010]
Triple F are are currently seeking expressions of interest [EOIs] from a
national, established and credible brand to become the Naming Rights
level partner for the series in 2010 and beyond.
The Naming Rights holder will enjoy significant brand exposure &
recognition in the 3rd most watched sporting category in the country.
With exclusive car livery recognition, money cant buy experiences and
unique marketing, leveraging and activation programs planned for
2010, the Naming Rights holder is set to enjoy unprecedented returns
on investment. *Refer to Property List & 2010 livery positioning slides
for detailed benefits.
NAMING RIGHTS BENEFITS
Team Naming Right recognition across allmedia, marketing, broadcasts &
communication
Joint team logo recognition for use across
all official media, marketing, broadcasts &
communication Prominent car livery & saturation- including
selection of side door panels, bonnet top, topand back of windscreen (to be negotiated)
Team transporter livery recognition-
complete saturation
Media board saturation for use across allinterviews, broadcasts & marketing
Race suit & team wear logo placement-prominent placement to ensure exposure in
all broadcasts & multi media
Team merchandise recognition- across all
team merchandise for event and online sale
Corporate drive day x 10 people- hot laps
for staff & clients, money cant buyexperience, staff sales incentive programs
Website banner advertising- hot links andpromotional advertisements
Use of vehicle, drivers, imagery formarketing purposes
Corporate suite to 1 x 2010 V8 Supercar
round for 10 people
Discounted corporate suite rates &
ticketing as per Triple F V8 purchase price
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2010 COMPETING VEHICLE LIVERY POSITIONING
PROMINENT NAMING RIGHTS SATURATION
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2010 TRANSPORTER LIVERY POSITIONING
PROMINENT NAMING RIGHTS SATURATION
PRESENT AT ALL V8 SUPERCAR EVENTS NATIONALLY
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2010 TEAM WEAR & MERCHANDISE POSITIONING
PROMINENT NAMING RIGHTS SATURATION
PRESENT AT ALL V8 SUPERCAR EVENTS NATIONALLY
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PRINCIPLE PARTNER RIGHTS TO TRIPLE F RACING 2010
INVESTMENT - $162,900 [1 year- 2010]
TRIPLE F Racing are also seeking expressions of interest [EOIs] for
companies/ brands to partner the team at a Principle level in 2010 and
beyond.
The team are seeking a limited number of Principle Partners who will
receive great brand exposure through official & peripheral mediacoverage, recognition through all official Triple F avenues & direct sales
leads through cross promotion & leveraging programs planned for
2010.
Triple F encourage the principle partners to hold existing businesspartnerships with the Naming Rights holder to take advantage of
numerous leveraging opportunities available, including the use ofvehicle & drivers to drive your brands marketing initiatives during the
series. Please *Refer to Property List for detailed benefits offered.
PRINCPLE PARTNER BENEFITS
Prominent car livery positioning- selection of
bonnet bottom, rear side panels x 2, rear wing
etc. (to be negotiated)
Team transporter livery recognition
Race suit logo placement
Media board recognition for use across all
interviews, broadcasts & marketing
Race suit & team wear logo placement-
prominent placement to ensure exposure in all
broadcasts & multi media
Team merchandise recognition- across all team
merchandise for event and online sale
Corporate drive day x 5 people- hot laps for
staff & clients, money cant buy experience, use
for staff sales incentive programs
Website banner advertising- hot links adverts
Use of vehicle, drivers, imagery for marketing
purposes
Discounted corporate suite rates & ticketing as
per Triple F V8 purchase price
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OFFICIAL PARTNER RIGHTS TRIPLE F RACING 2010
INESTMENT - $45,900 [1 year- 2010]
If the Naming rights and Principle partner rights dont fit within your
budget and plans for 2010, Triple F are also offering official recognition.
These bespoke partnerships will be tailored to ensure benefits & returnsare met for both the brand & team. Encouraged at this level are
business to business opportunities, value in kind [VIK] and budget
relieving partnerships. These easy to service properties still provide
branding & official recognition & will be an integral player in the Triple Fracing framework.
*Refer to Property List for detailed benefits offered.
OFFICIAL PARTNER BENEFITS
Car livery positioning-choice of front door
panel, rear bumper (to be negotiated)
Team transporter livery recognition
Media board recognition for use across all
interviews, broadcasts & marketing Race suit & team wear logo placement-
prominent placement to ensure exposure inall broadcasts & multi media
Team merchandise recognition- across all
team merchandise for event and online sale
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BENEFITS & PROPERTY LIST
Note-The featured list is by no means
absolute, it provides an indication of what
can be delivered. Triple F Racing will work
closely with all sponsors to ensureinvestment is tailored to deliver the required
returns to each and every sponsor.
The Property List [appendix] is created
following an evaluation and analysis of allindependent reports and information for
sponsors rights, including allocated spends
intended , marketing and advertising plans,commercial position, and benefits that can
be delivered to sponsors.
Total value figures are determined and arehighlighted in the Property List with a total
value for the 2010 Triple F program
forecasted at over $1.9 million.
The investment amounts sought from
sponsors has been determined at just 30% ofthe total value respectively.
This list indicates a comprehensive property
list of benefits provided and delivered to
sponsors in 2010 by the Triple F, so be sure to
refer to this when assessing the returns oninvestment Triple F racing & the V8 Supercars
provides.
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SERVICING & EVALUATION
Triple F have enjoyed a healthy portfolio of brands and
partnership investors in theyre inaugural V8 Supercar season.
Their involvement has valuable branding, business to businessand networking deliverables in return. These brands include-
Bing Lee Panasonic Lumix
Castrol Airpac Bukom Repco
Nova Radio Haymans BMC
Kitten Car Care 2XU
Triple F understand and appreciate that investment in the
team will require returns to be evaluated and assessed,ensuring that the sponsorship is valuable.
Triple F Racing will commit an experienced person and
assistants to the sponsorship portfolio for 2010, servicing anddelivering the benefits that are clearly communicated not only
in this document, as well during communications and
agreement.
It is encouraged for best servicing that brands also take
responsibility to assist with the program.
Triple F will also engage an independent agent to review the
TV brand exposure [Repucom] and provide a report on these
findings at the half way mark through the series. This will allow
for constructive feedback to the sponsor, and take any
measures to improve the servicing and deliverables.
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