VALUES & ATTITUDE

VALUES & ATTITUDE : ORGN BEHAVIOR 1

PRESENTED BY:

NEERAZZ BHANDARI

KISHAN SARRAF

VALUES• Basic convictions that a specific mode of conduct or end

state of existence is personally or socially preferable to an opposite or converse mode of conduct or end state of existence

• They contain a judgmental element in that they carry an individual’s ideas as to what is right, good or desirable

• It defines what is good or bad , right or wrong

• They are the primary sources of our actions

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TYPES OF VALUES1. TERMINAL VALUES

• Represents goals to be achieved

• Desirable end state of existence such as comfortable life, an exciting life, a world at peace, a world at beauty, equality, etc.

• These are the goals that a person would like to achieve during his lifetime

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2. INSTRUMENTAL VALUES

• Represents the means to achieve the goals

• Preferable modes of behavior or means of achieving one’s terminal values

• It contains ambitious, broad minded, helpful, honest, obedient, responsible, independent, self controlled and so on.

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ATTITUDE• Evaluative statement or judgments concerning object,

people or events either favorable or unfavorable

• They reflect how we feel about something or someone

• They are our feelings, thoughts and behavioural tendencies toward a specific object or situation

• For instance , When I say, “I like my job” I am expressing my attitude about my work.

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COMPONENTS OF ATTITUDE1. COGNITIVE• Includes the beliefs that individual has about certain

person, object or situation

• Learned beliefs, such as, “you need to work long hours to get ahead in this job”, lead to attitudes that have an impact on behavior in the workplace.

• It is basically a mental process of evaluation

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2. AFFECTIVE• Refers to a person’s feelings that result from his or her

beliefs

• A person who believes hard work earns promotions may feel anger or frustration when he or she works hard but is not promoted.

• Blood pressure & body language reflects changes in emotions

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3. BEHAVIORAL• Refers to the individual’s behavior that occurs as a

result of his feelings about persons, objects, things

• An individual may complain, request a transfer, or be less productive because he feels dissatisfied with work.

• The behavioral component of an attitude can be measured by observing behavior or by asking a person about behavior or intentions

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TYPES OF ATTITUDE1. JOB SATISFACTION• It refers to an individual’s general attitude towards his

job.

• A positive feeling about one’s job resulting from an evaluation of its characteristics

• A person with a high level of job satisfaction holds positive feeling about his/her job , while a dissatisfied person holds negative feelings.

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2. ORGANIZATIONAL COMMITMENT• The degree to which an employee identifies with a

particular organization and its goal and wishes to maintain membership in the organization

• High organisational commitment means identifying with one’s employing organisation

VALUES & ATTITUDE : ORGN BEHAVIOR 10

PRESENTED BY:

NEERAZZ BHANDARI

KISHAN SARRAF

THANK YOU

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