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T H E BR AN D PE R SON AL I T Y

MODERN

Updated . Clean. Today.

MINIMAL IST IC

L e s s i s mo r e .

Be l ieves in modern ar t p r inc ip le s o f form, shape , co lour and s imp l ic

T IMELESS  Van Heusen i s t ime less . I t bear s the ha l lmark o f per fec t ion in i t s m

and fea tu res .

FASHION R IGHT

  Van Heusen has a lways expressed i t se l f in today ’s fash ion. Our des

are re levant for the i r t ime ; ne i the r behind nor too cu t t ing edge .

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T H E VAN H E U SE N MAN

The Van Heusen man is d isc ip l ined , h igh ly educa ted , we l l t rave l l ed

fashion consc ious . He i s an ar t icu la te per son, who be l ieves in

phi losophy o f ‘ l e ss i s more ’ and exudes impac t in every ac t ion.

  Van Heusen consumers are pro fess iona l s and corpora te execu t ives

be l ieve in l eav ing a mark wherever they go.25 to 45 year s o f age

Bus inessmen, p ro fess iona l s and execu t ives

Midd le to h igh income househo lds

 Aware o f emerg ing and cur ren t fash ion t r ends

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T H E VAN H E U SE N W OMAN

The Van Heusen Woman is smar t , savvy and an ex t rover t . She i s

assured and leads her own l i fe . She ’s ex t reme ly sharp , fash ion forw

and makes her own dec is ions .

 A modern day bus iness woman, who is a lways in the spo t l igh t , secon

no man.

25-35 year s o ld

Urban, in te l l igent and c lassy

Modern, ambi t ious , dynamic and mu l t i - face ted

 Wel l - t rave l l ed : Has in te rna t iona l fash ion exposure

S t rong , ye t po ised and feminine

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  Van Heusen s tands for corpora te fashion and func t iona l innova t ion.

  Whe ther i t ’ s a boardroom mee t ing or a cock ta i l par ty , wha t you w

de f ines a la rge par t o f you .

 VAN HEUSEN MAN

Dress sh i r t s , d ress t rouser s , ch inos , su i t s , b lazer s and kni t s

T ie s , be l t s , Cu f f l ink s , handkerchie fs , socks , sung lasses , wa tches , l ea

accessor ie s , shoes and innerwear

 VAN HEUSEN WOMAN

 Woven tops , t rouser s , d resses , t un ic s , kn i t s , su i t s and b lazer s

Bags, shoes , scarves , s to le s , be l t s and jewe l le ry

T H E ME R CH AN D ISE

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 VAN HEU SEN .

  A NAME SYNONYMOUS

 WITH SU CCES S .

The w o r l d ’ s #1 d re s s s h i r t b rand

One b i l l i o n US D i n re t a i l s a l e s

P re s en t i n o v e r 70 cou n t r i e s ac ro s s 5 con t i nen t s

300 s t and- a l one s t o re s w o r l dw ide

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