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Vanson Bourne Infographic: Social Media 2010 v 2013

Date post: 07-Nov-2014
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Vanson Bourne infographic examined 300 UK IT Purchasers’ opinions of the value of social media in the buying cycle in 2010 and in 2013 then compared the results.
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2 0 1 3 2 0 1 0 IT blogs (independent) 6% Plaxo 109% 2 0 1 0 2 0 1 3 SlideShare 92% 2 0 1 0 2 0 1 3 Twitter 65% 2 0 1 0 2 0 1 3 Analyst blogs 2 0 1 0 2 0 1 3 17.5% Facebook 108% 2 0 1 0 2 0 1 3 YouTube 58% 2 0 1 0 2 0 13 LinkedIn 19% 2 0 1 0 2 0 13 29% 27% 23% 33% 30% IT Purchasers who rated the following information channels as very useful for keeping up-to-date on IT industry developments including general news from vendors. AT A GLANCE SOCIAL MEDIA: 2013 V 2010 Vendor blogs 40% 2 0 1 0 2 0 1 3 Survey conducted in May to June 2013 by Vanson Bourne with 59 tech marketers and 300 IT purchasers in UK-based companies. 42% 37% 47% 55%
Transcript
Page 1: Vanson Bourne Infographic: Social Media 2010 v 2013

2013

2010IT blogs (independent)

6%

Plaxo

109%

2010

2013

SlideShare

92%

2010

2013

Twitter

65%

2010

2013

Analyst blogs 2010

2013

17.5%

Facebook

108%

2010

2013

YouTube

58%

2010

2013

LinkedIn

19%

2010

2013

29%

27%

23%

33%

30%

IT Purchasers who rated the following information channels as very useful for keeping up-to-date on IT industry developments including general news from vendors.

AT A GLANCE

SOCIAL MEDIA: 2013 V 2010

Vendor blogs

40%

2010

2013

Survey conducted in May to June 2013 by Vanson Bournewith 59 tech marketers and 300 IT purchasers in UK-based companies.

42%

37%

47%

55%

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