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The Vardenchi Work Vault

The BriefVardenchi is a Mumbai based Customized Motorcycle brand.

Vardenchi was looking to showcase their bikes to a larger audience. They felt the need to create a digital community for passionate bike fans and propagate their leadership.

Apart from this, Vardenchi wanted to motivate potential customers to consider their line of bikes.

• Social Media Management• Content Strategy• Designing and creating communication material required by Vardenchi for social media• Strategic Marketing Consultancy

Scope of Work

Motorcycle Diaries

Photo of the Day

Approach

Motorcycle Diaries were various video blogs showcasing existing patrons’ testimonials and experiences with their Vardenchi will give a personal touch to the blog. @VardenchiLife covered the life of a Vardenchi owner. With testimonials from his family, friends, neighbors and most importantly from him, a video taken of these people were given an overall feedback.

A photo of a new/past motorcycle, the team working, a new sale etc was posted as the photo of the day.

Contest

Approach

The Vardenchi Photo Contest was a contest run during the Superbike Festival 2013 in Pune.

During which, contestants were made to take a picture and tag themselves. The photo with the most likes, won the contest.

Facebook Posts

Facebook Posts

Twitter Posts

Twitter Posts

Web Video Blog

• Saw a spike in Facebook followers by a hefty 4300 • Number of Twitter followers increased by a modest 237• 22 Mentions and 30 Retweets daily on Twitter• This was achieved in a mere 45 days, without any paid advertisements

Results

Thanks for your time!If you think anyone of this is interesting

Or most of it is just plain confusing

Or generally would like to meet us

Then do drop us a line!

alet@myblackbean.com +91 97640 01729

deepti@myblackbean.com +91 99232 1122

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follow us @myblkbean

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