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BOLO 2011How Being Social in Social Media Drives Customers

Amanda Vega

20 years online experienceBegan as a chat moderator

MBA, ColumbiaOffices in NY, Phoenix, Dallas, OC and Shanghai

PR, web dev, SEO, social media

Published author amandavega.com

Pink Porsche owner, pug lover, red bottom shoe

zealot

My Skinny Picture!

Jim Field

15 years in the restaurant industry

Owner/Purveyor of Market Bistro

All around nice guy and social media genius

My Skinny Picture!

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Overall StrategiesFacebookTwitterFourSquareGowallaEmail campaigns made socialEntertaining media in houseOpened restaurant for networking meetingsActually being social

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Social Media MUSTSYou must speak like a humanYou must be responsiveYou must pay attention to negative and positiveYou must post things NOT related to your businessYou must look at your “followers” as real people

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Name the Salad Campaign

Chef had concept for a new salad recipeJim went to Twitter and Facebook to collect ideas for namesIdeas turned into a contest where a winner got to name the saladThe “Granada” is still the name of the salad to date

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Stop Market BistroStarted campaign on Facebook asking for taglinesCreated buzz and PR with “picketing of a local business”Used tagline developed by the people in signs and t-shirts, etc.

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Taking Online Data Offline

Person who frequently checks in on Foursquare tweets that they have eaten lunchJim can take food to the person and their team immediatelyThe pass along rate and FB posts are invaluablePress loves this story