VELUX and Definition 6Current Engagement & 2013-2014 Plan

August 2013

Today’s Agenda1. Company overview2. Results overview3. 2013 and beyond: discussion

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Successful integration of both agencies

London/Europe now fully rebranded as Definition 6

Key upcoming investments on thenewsmarket.com platform

Expanded International client base

Expanded solutions & services into: Digital marketing & tools Social media and community management Content marketing including high-end post-

production Technology inc. full website development &

management and social/mobile applications

Sample client list

Some of our Award Winning Media Centres

Review of our work together Started working together in 2009 Results since launch of VELUX MC in

May 2012

Summary• Working together since 2009, distributed over 4,500 pieces of

content to over 600 media worldwide• 210+ media worldwide reached since beginning of 2012• Successful launch of VELUX Media Centre: 10,000+ Media Centre

unique visitors in 15 months and 60% of overall downloads• thenewsmarket.com driving media downloads: 85% of media

orders – 66% of them for video: best platform for broadcasters and tier 1 media

• VMC platform perfect for trade media: 68% downloads were images• A social site: shares driving referrals from networking sites: 82

Facebook shares led to 333 visits via the site

TheNewsMarket.com and VELUX Media Centre Processed video to make available in all formats

Created multimedia press packs for professional media use

Published stories on TNM: thenewsmarket.com/VELUX and Media Centre: http://press.velux.com

Promoted content via: Media alerts to journalists on TNM Promotional banners and links

RSS and social media feeds

Account management & reporting

Provided access to D6 submission tool for MC as well as training to team member in Denmark

VELUX Media Centre accounts for 60% of all downloads

TNM Velux MC0

200

400

600

800

1000

1200

imagevideo

• 60% of all downloads came via VELUX Media Centre

• 2/3 of all video downloads via thenewsmarket.com

• 68% of VELUX Media Centre downloads were images (32% videos)

85% of media orders came via thenewsmarket.com

OthersAustria

SwitzerlandMexico

UkraineArgentina

ItalyChina

CroatiaPoland

SpainRomania

CanadaNetherlands

DenmarkBrazil

GermanyUnited Kingdom

United States

0 20 40 60 80 100 120 140 160

VELUX MCTNM

Media Results: TNM and VMC

TNM736 assets were ordered by 166 media outlets in

42 countries Sample of media outlets:

VELUX Media Centre123 assets were ordered by 51 outlets in 26

countries

VELUX Media Centre: 1,000+ Downloads & 4,600+ Asset Views

33%

32%

12%

11%

10% 1%

VELUX peopleOtherBusiness contactJournalistStaff/SponsorFan

43%

10%7%

4%

4%

3%2%2%

2%

2%

1%

18% DenmarkRomaniaChinaPolandSpainUnited KingdomAlbaniaFranceUnited StatesEcuadorGermanyOther

A useful tool for VELUX and business contacts

65%

12%

5%

4%4%3%

2%2%

1% 1% 1% 1%

Denmark China Ecuador Poland Spain Portugal France

Germany Netherlands Romania Italy Ukraine

Country breakdown:Business contacts:

1861 UnitedA.T. KearneyA2MAccenture Services Pvt LtdAffectoAgenciaARCHITECT@WORK CHINAArrow Conrtacting Service, Inc.AtmelB10 Marketing ASBorsenBostik ASBuena ImagenBygogbolig.dkCBS Case CompetitionDanish Volleyball FederationDbebe AdvertisingDeloitte

Fast TrackFingerle Lumber Co.FLOW PRH+K StrategiesHenrik Saabye ProductionImplement Consulting GroupINIVEIo-homecontrolLB SuppliesLBiLUXIONMikkelsen arkitekterNobbs Radford ArchitectsNordsPROtavamediaPatentgruppenRCA groupSAPSHLSW CommunicationsSyddansk UniversitetTabloid Nordic

VELUX MC: An exemplary newsroomSince May 2012 launch:

• Almost 10,600 unique visitors• Over 98,700 pageviews• Pages per visit: 6.16• Average Visit Duration: 03:37• Low Bounce Rate: 1.05%• Visits by country: Denmark 36%

» UK 13.2%» USA 9%

• Visits via social referral:Facebook: 385Twitter: 64LinkedIn: 10YouTube: 3

2013-2014 Project PlanMaking the most out of our engagement

More than a style of window• Continue to focus on the benefits, take more of consumer advice angle

• Do Surveys / release data , studies and research in more than one countries can also help reach out to local target markets with same language content

• Get the external perspective into the story. Back findings with opinions of external experts adding credibility and legitimising content

Studies on energy saved by energy efficient buildingsInformation per year / per country

European-wide survey on daylight impact on healthcare Research on noise reduction, badly insulated spaces etc

Business focus? If strategic? why?• Raise the business profile with more data driven stories• Report on job creation, expansion in different target markets• Present innovative new projects or new building commissions and how they reflect on the industry outlook• Annual results presentation – LEGO example• Profile on CEO

More than windowsSponsorships: • Feature content more often (ex: architectural education)

• Highlights of sports content (ex: Volleyball in September)

• Personalise and localise sports content with spotlight on athletes and offer content in language (national teams/champions)

• Creating Media Centre for VELUX EHF Champions League and VELUX 5 Oceans Race?

Raising VELUX profile overall:• Spotlight on cool new projects and awards (ex: students of architecture awards)• Involvement in design festivals and expos (ex: Sustainia)• Interesting partnerships and collaborations• Charity work/CSR

Next steps• Training VELUX team members to use the VMC• Use publishing guidelines to be shared with

wider team, info on best practices to help them produce good content

• Find ways to integrate existing content from different marketing activities, i.e. Daylight site, Sustainia, within VMC

• Create infographics with interesting info where possible – for example, ventilation topic in time for winter

Potentially:Consider creating interactive digital brochures (Daylight and Architecture magazine)Language content with country sitesEmail marketing tool Activation toolkit for VELUX PR teams

Discussion How can we help you achieve

your targets?