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Version 1.00 D-Link HQ, Oct. 2010

Sales Guide of DCS-6511

D-Link Confidential

HD Day & Night Vandal-Proof Fixed Dome Network Camera

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o Contents

Product RoadmapCompetition Analysis

Competitors Analysis Key Comparison

Product Highlights Positioning Target Market Selling Point Technology Briefing

Product Deployment Guide System Diagram Optional Accessories

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Feature

o Fixed Dome Camera Roadmap

P r i c e

Outdoor

DCS-6110• ¼” VGA CMOS

MPEG4, MJPEGVGA @ 30 fpsPoE, 3-axis

DCS-6410• 1/3” CCD

MPEG4, MJPEGD1 @ 30 fps2-way audio

• PoE, 3GPP• 15M IR LED

DCS-6111• ¼” VGA WDR CMOS

MPEG4, MJPEGVGA @ 30 fps

• PoE, 3GPP,3-axis20M IR LED, ICR

DCS-6510• 1/4” VGA CMOS• H.264,MPEG4,MJPEG@30fp

s• Two-way Audio• 3-axis• 20M IR LED, ICR• Vandal & weather proof• -20°C ~ 50°C

Megapixel

DCS-6511• 1/3” 1.3 Megapixel CMOS• H.264. MPEG4, MJPEG• 1280x1024 @ 30 fps• 3-axis• WDR• two-way Audio• PoE, • 20M IR LED, ICR• IP66/Vandal/weather proof• Remote focus / DC-Iris• -40°C ~ 50°C

Outdoor

4P r i c e

Features

o Competitive Analysis

D-Link DCS-6511AXIS P3344-VE

Sony SNC-DH180

$800 $1000

Vivotek FD8361

ACTi TCM-7411

Panasonic WV-NW502

$900 $2000

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o Key Comparison - DCS-6511

[ Please refer to the Competitive Analysis File for a detailed comparison ]

Feature D-Link DCS-6511

AXIS P3344-VE

SonySNC-DH180

Image Sensor Sony 1/3” CMOS 1/4” CMOS Sony 1/3” CMOS

IR LED support 20 Meters No 15 Meters

Sensor Resolution 1280x1024 1280x800 1280x1024

Codec H.264/MPEG4/MJPEG H.264/MJPEG H.264/MPEG4/MJPEG

Streaming Multi-profile Dual streaming Selectable dual streaming

Frame rate up to 30 fps up to 30 fps Jpeg 1280x1024 @ 30 fpsMPEG4, H.264 don't real time

Motorized Lens Yes Yes Yes

Input Power DC12V / AC24V / PoE PoE DC12V / PoE

Web price for reference $959 ( MSRP ) $1104 $1748

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o Key Comparison - DCS-6511

Megapixel Low light comparison DCS-6511,Sony 1.3M CMOS Sony 1.3M CCD Micron 2M CMOS

DCS-6511(WDR)

Sony 1.3M WDR CCD

Micron 2M CMOS

0.03 lux @ 7.5 ~ 8 fps

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DCS-6511 WDR

Panasonic SD III WDR Pixim WDR

o Key Comparison - DCS-6511

WDR solution comparison DCS-6511, Sony 1.3 Megapixel Panasonic SD III, 720x480 Pixim D1000 ORCA, 720x480

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o Key Comparison - DCS-6511

Megapixel WDR comparison DCS-6511,Sony 1.3M CMOS Sony 1.3M CCD

9500 lux

DCS-6511(WDR)

Sony 1.3M WDR CCD

9500 lux25 lux 25 lux

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Excellent image quality DCS-6511 is equipped with Megapixel Wide Dynamic Range (WDR)

CMOS sensor and 20M IR LED ,ICR module for night surveillance. With WDR and auto iris lens this camera can be used for applications or environments with varying light conditions..

Easy installation with remote vari-focal (zoom) and focus DCS-6511 equipped a Motorized vari-focal (zoom) & focus lens which

support remote vari-focal (zoom) ensures that the viewing angle and optical zoom ratio can be optimized for the environment at installation. The remote focus function makes the installation easy, convenient.

Flexible Installations DCS-6511 supports three-axis mechanical design and 3 optional

mounting accessories. Support DC12V, AC24V and PoE for more power source selection

o Product Highlights - Positioning

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Outdoor integrated DCS-6511 designed weather proof vandal housing which meet

IP66 and IK-10 international standards and can withstand the toughest environment.

Additionally, with built-in heater and fan, the DCS-6511 is capable of operating at temperature ranging from -40°C to 50°C making those the best choice for extreme weathers.

o Product Highlights - Positioning

ePTZ for surveying regions The ePTZ feature allows users to

select a target region for close-up viewing simply by clicking on the video feed displayed within their browser. ePTZ makes use of the camera’s mexapixel resolution to survey a large area effortlessly

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o Target Market

DCS-6511 is ideal for Versatile Applications in Various Environments Indoor : supermarkets, gyms, airports, stations, casinos, hotels, buildings … Outdoor : warehouse, streets, parks, amusement parks, beaches, schools,

stations ….• Weather Resistant Housing, Vandal Proof Cover

International IP-66 Standard and International IK-10 Standard. Protect the dome from violations

• Built-in Heater and Fan Under -40 °C, the heater will turn on with full power automatically.Under 0 °C, the heater will turn on with half power automatically.Over 10 °C, the heater will turn off automatically.Over 55 °C , the Fan will turn on automatically. Under 40 °C , the Fan will turn off automatically.

* The temperature measured from camera inside, not environment temperature

Real-time H.264, MPEG-4 and Motion JPEG compression Sony Exmor 1/3” Megapixel Progressive CMOS sensor WDR for critical light source Built-in Motorized vari-focal & auto focus lens 20M IR led Support ePTZ 3-axis lens adjustment for wall mount application Excellent Image quality and Low light performance Built-in removable IR-cut filter for day/night surveillance New ID design of D-link fixed dome type camera Local SD slot support both SD 1.1 and SDHC 2.0 storage card Simultaneous multi-stream support 2-way audio support

IPv6o Selling points

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Built-in Power over Ethernet (PoE) IP 66 Weather resistant housing for outdoor Built-in heater and fan for -40°C ~ 50°C (-40°F ~ 122°F)

operation temperature for extreme weathers. IK-10 Vandal proof hosing 3GPP mobile surveillance Support ONVIF standard Built-in Samba client for NAS Supports HTTPS streaming Advanced Event Management functions Privacy Mask feature Supports multiple access list Flexible Installations

IPv6o Selling points

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H.264 H.264 is a best standard for video compression. It is also known as MPEG-

4 Part 10, or MPEG-4 AVC (for Advanced Video Coding). H.264/AVC is capable of providing good video quality at substantially lower

bit rates than previous standards without increasing the complexity of design.

In the IP surveillance application, H.264 will be a better compression method where there are demands for higher frame rate and higher resolution videos.

H.264 can reduce the size of video stream around 80% compared with the Motion JPEG and as much as 50% than MPEG-4. Thus less network bandwidth and storage space are required.

o Technology Brief

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H.264 Quality The improved compression performance of H.264 comes at the price of

greater computational cost. H.264 is more sophisticated than earlier compression methods and this means that it can take significantly more processing power to compress and decompress H.264 video.

A video frame compressed at the same bit rate compared as below figures:

o Technology Brief

* Picture source: Vcodex White Paper: An overview of H.264

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Megapixel v.s D1(720x480) ,VGA(640x480) Traditional CCTV Camera send video data by composite signal, and

that have D1 ( ex: 720 x 480 NTSC ) resolution limitation, on the contrary IP Camera send data by network, that can support Megapixel resolution which have better quality.

o Technology Brief

VGA resolution

1.3 Mega resolution

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Megapixel CMOS v.s Megapixel CCD Megapixel CMOS sensor have as good color as CCD In normal light condition, CMOS quality is the same with CCD

SonyMegapixel

CMOS sensor

SonyMegapixel

CCD sensor

o Technology Brief

Megapixel CMOS can get better low lux performance than CCD In 0.5 lux light (Night mode), CMOS quality is better than CCD.

o Technology Brief

SonyMegapixel

CMOS sensor

SonyMegapixel

CCD sensor

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The Wide Dynamic Range (WDR) function of a camera is intended to provide clear images even under back light circumstances where intensity of illumination can vary excessively. WDR cameras are usually recommended for situations where light enters a premise from various angles such as a multi-window room. A camera placed on the inside of the room will be able to see through the intense sunlight or artificial light coming in.

If an indoor security camera is pointed towards a window or an entrance door, you will see the background washed out during daytime. This is very common situation in restaurants and stores which have big glass windows.

o Technology Brief

WDR for high contrast light source environment

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WDR performance is better then BLC Wide Dynamic Range (WDR) Technology uses two shutter speeds in

alternative video fields, high and normal, and combines these two fields into one frame. It allows every detail to be captured accurately even if one portion is bright while other portions are dark. As a result, combined fields yield a frame of high quality images. Below is a comparison of camera technologies with its video images of Regular, Backlight Compensation (BLC), and Wide Dynamic Range.

o Technology Brief

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WDR Effect Comparison In comparison with disable WDR and enable WDR image, WDR

displays better color and brightness.

o Technology Brief

NO WDR IMAGE WDR IMAGE

1200 lux 1200 lux 25 lux 25 lux

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o Technology Brief

• ePTZ enable users to select a target region for close-up shots by simply clicking on the camera video feed on their screen thru browser.

• It can highlight the megapixel camera strength and no need to worry about the mechanical life cycle, since it contains no moving parts • Full view of

video

• ePTZ to left side of video

• ePTZ to right side of video

ePTZ

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IR LEDThe 12pcs IR LEDs improves illumination during the night for enhancedsurveillance.

o Technology Brief

Wide view 3.3mm Tele view 12mm Distance 20 meters Lux: 0

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HTTPS for network security Hypertext Transfer Protocol over Secure Socket Layer or HTTPS is a URI

scheme used to indicate a secure HTTP connection. It is syntactically identical to the http:// scheme normally used for accessing resources using HTTP. Using an https: URL indicates that HTTP is to be used, but with a different default TCP port (443) and an additional encryption/authentication layer between the HTTP and TCP.

o Technology Brief

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HTTPS (cont.) The HTTPS cannot be enabled if there is no certification on the device. There are three possible ways make you can enable the HTTPS, create

certificate request and upload the certificate file which is signed by third party already, create self-signed certificate automatically and Create self-signed certificate manually.

o Technology Brief

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Privacy Mask for personal secret Privacy Mask feature allows you to block out certain sensitive zones for

privacy. You can set up to five privacy mask windows in the same screen. Privacy masks will appear on all video streams and recording videos and will overlap with motion detection windows. As seen in the figure below, the masked area does not detect any motion.

o Technology Brief

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ONVIF standard ONVIF is an open industry forum for the development of a global standard for

the interface of IP-based physical security products.. How you can benefit from ONVIF

A global interface standard will make it even easier for end users, integrators, consultants and manufacturers to take advantage of the possibilities offered by network video technology.

o Technology Brief

Link to http://www.onvif.org for get more information

Motorized vari-focal and auto focus Lens

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• Traditional fixed dome camera design always have focus issue when installation, because the dome cover should install after adjusted focus. It’s not easy to adjust focus exactly.

o Technology Brief

• The motorized lens support remote adjust zoom and focus, the function makes the installation convenient, eliminating the need for focusing at the camera position.

Computar (CBC) Motorized vari-focal and auto focus Lens

• Focal length : 3.3 mm ~ 12 mm (3.6x Optical zoom )

• Angle of View (HOR) ˚ : 89.8˚(3.3mm) ~ 23.9˚ (12mm)

• Aperture (F) : F1.4 ~ 360 • M.O.D(Minimum Object Distance) :

0.5 m

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IMPORTANT INFORMATION The DCS-6511 lens is designed for remote adjust at installation ,

it’s different with PTZ model’s motorize lens, that can not support continuous running.

o Technology Brief

SD slot for local storage • Local SD storage for network loss

event purpose

• SD 1.1 Maximum capacity 4G Bytes

• SDHC 2.0 Maximum capacity 32G Bytes. When video bit rate set 500kbps, 32GB can save 3 days video data.

o Technology Brief

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o Technology Brief

Content of SD card remote accessible • SD card content can be read, download by web user interface. User

doesn’t need to get data from card.• Support format function (FAT32)

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• Normal dome cameras use 2 axis mechanism for horizontal and vertical adjustment only. For ceiling installation, the images are displayed as seen in as figure 1.

Fig. 2Fig. 3

• When installed on a wall, the images are seen at 90 degree angle, as seen in figure 2.

• With third axis mechanism, camera images are adjusted accordingly as seen in figure 3.

Fig. 1

3-Axis Mechanismo Technology Brief

Support 12V DC & 24C AC & PoE power source input- Consist with SMB camera design, DCS-6511 support 12V DC power adaptor - Built-in PoE to support receiving both data and power over a single Ethernet

cable - which makes the installation easier and cheaper- Support AC 24V for

flexible power source selection. For example, installer can easy to get AV 24V power from building emergency power

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o Technology Brief

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o Product Deployment Guide - System Diagram

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o Product Deployment Guide – Standard Mounting Bracket

Flexible Installations Support various mounting accessories

IMPORTANT INFORMATION DCS-6511 Standard package just included standard mounting

bracket.

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o Product Deployment Guide - Optional Accessories

Flexible Installations

IMPORTANT INFORMATION DCS-6511 Standard package just included standard mounting

bracket.