Version 3

Südtirol – Alto AdigeApplied Spatial Management

1Co-financed by DG Regional Policy, Innovative Actions Unit

Regional Development And supporting Instruments for Micro Companies

Experiences of two EFRE Programs

Co-financed by DG Regional Policy, Innovative Actions Unit Mag. Christian Haberfellner

Dr. Franz SchöpfDI Hannes HofmannDr. Sabine Richter

Version 3

Südtirol – Alto AdigeApplied Spatial Management

2Co-financed by DG Regional Policy, Innovative Actions Unit

1. Current economic situation

2. Definition of innovation

3. The model of regional development

4. Linking the history with the future

5. The different supporting areas

6. Examples of different supporting models

7. Theories

Content

Version 3

Südtirol – Alto AdigeApplied Spatial Management

3Co-financed by DG Regional Policy, Innovative Actions Unit

Situation within the handcraft sector

• Private customer decreasing

• Industrial production increasing

• Increasing international competition

• Informed customer

• Quality is expected

„To be stingy is cool!“

Version 3

Südtirol – Alto AdigeApplied Spatial Management

4Co-financed by DG Regional Policy, Innovative Actions Unit

German furniture import 2005 according where they come from

Austria

Switzerland

China

Poland

Time

Growth

Situation I

Situation II

The current problem of regional development

2000 bis 2005

Abilities in situation I

1. Development of a company

2. Growing and expanding

3. Main task improving the production process

4. Marketing and distribution

Abilities in situation II

1. Innovation, research and development

2. Marketing and customer retention

3. Liquidity and finance management

4. Management of the costs

5. Human resource management

Version 3

Südtirol – Alto AdigeApplied Spatial Management

6Co-financed by DG Regional Policy, Innovative Actions Unit

Project “Shock Absorber”

• Shoemaker

• 1 employee

• Business volume around 110.000,- € per year

• Specialized in shoe lifts for racing ski boots

• Project budget 60.000,- €

Definition of innovation at a regional level

Version 3

Südtirol – Alto AdigeApplied Spatial Management

7Co-financed by DG Regional Policy, Innovative Actions Unit

Supporting Process Strategically management of Regions

Science Consult & ResearchP

roje

ct-

& P

rog

ram

Man

age

me

nt

Re

gio

nal

Co

ntro

lling

Strategically Orientation of the Region

Organisation – Regional InnovationSystems

Assets

New Existing

Operative Management

Finance Management

Linking the history and the future, and linking the global economy and the region

Trends Beurteilung: 0 = kein Einfluss, 1= geringer, 2= mittlerer und 3= hoher Einfluss) B

au-

& B

aune

beng

ewer

be

Hol

zind

ustr

ie

Met

all

Mas

chin

enba

u

Ver

lag

und

Dru

ck

Opt

ik

Mes

stec

hnol

ogie

und

Ele

ktro

nik

Tra

nspo

rt &

Log

istik

Um

wel

ttech

nik

Spo

rtar

tikel

ICT

Tou

rism

us

Lebe

nsm

ittel

Sum

me

Materialwissenschaften 3 3 3 2 0 2 2 0 3 2 0 0 1 21Internethandel (z.B. Ebay) 1 1 1 1 2 1 1 2 0 2 3 2 2 19Wellness & Gesundheit 0 3 1 0 0 1 1 0 1 3 1 3 3 17Logistik (Systemlogistik, Ausbau der geografischen Reichweite, Outsourcing, Kontraktlogistik) 3 2 1 2 0 0 2 3 0 0 2 0 2 17Modernisierung der Verkehrsinfrastruktur 3 0 0 1 0 0 2 3 2 0 2 2 0 15Sicherheit (Security Age) 2 1 1 1 0 0 3 1 1 0 3 0 2 15Mobilität 1 0 0 2 0 0 2 3 2 0 3 2 0 15Erneuerbare Energien 1 3 0 3 0 0 2 2 3 0 1 0 0 15Nanotechnologie 2 2 2 2 1 1 1 0 3 2 0 0 0 16Demografische Alterung (Successfull aging) 1 0 0 1 0 1 1 2 0 1 2 3 2 14Robotik 1 2 1 3 0 0 3 2 0 0 1 0 0 13Technisierung des Gesundheitswesens 1 0 0 1 0 1 2 0 1 1 2 0 1 10Bio-Technologie (z.B. Biochips) 0 0 0 0 0 0 3 0 2 0 0 1 3 9Summe 19 17 10 19 3 7 25 18 18 11 20 13 16

Brunches

Tre

nds

Analyze the importance

0

35

70

Bio-Tec

hnolo

gy

Tecn

ology

and

hea

lth

Demog

rafis

che

Alteru

ng

Robot

ics

Securit

a

Inte

rnet

Traf

ic in

frastr

uctu

re

Nano

tech

nolo

gies

Mob

ility

Logi

stics

Mat

erial

scien

ce

Wel

lness

& h

ealth

Renew

able

ener

gy

1. Renewable energy2. Wellness and health3. Material sciences4. Logistics5. Mobility

Version 3

Südtirol – Alto AdigeApplied Spatial Management

9Co-financed by DG Regional Policy, Innovative Actions Unit

Competitive Strength

Mar

ket

attr

acti

ven

ess Innovation seed area High potential area

Problem areas

Examples • ICT• logistics• Environmental technology

GE McKinsey Matrix logic adapted for regions

Examples • tourism• food• constrution

Examples• print• carpenter• butcher

Performance poor Increasing dynamic

High performanceIncreasing dynamic

Strategic core area

Version 3

Südtirol – Alto AdigeApplied Spatial Management

10Co-financed by DG Regional Policy, Innovative Actions Unit

Competitive Strength

Mar

ket

attr

acti

ven

ess Innovation seed area High potential area

Problem areas

Different funding and supporting instruments

Strategic core area

• Individual support • Centre of excellence

• Cluster, networks• Individual funding

1. Small Groups of companies (5 to 10 partners)

2. Along the value chain

3. Goal common marketing and distribution of the products

4. Higher potential of products

5. Sharing customers

Example: Business Units “Dachteam Karneid”

StrategicCorearea

Kunde meldet sich

Vorschlag Gesamtcheck

Dach

Durchführen Istanalyse Dach

Erstellen Bericht und Angebot

Selektion durch den Kunden

Zeitplanung der einzelnen Arbeiten

Zeitplan

Gesamtanagebot

Detailangebote der Handwerker

Checkliste

Durchführung

Abrechnung

• Development of a network of handcrafter

• Total offer around the roof

• Service innovation

• Optimizing the dealings with the customers

Objectives “Dachteam Karneid”

Version 3

Südtirol – Alto AdigeApplied Spatial Management

12Co-financed by DG Regional Policy, Innovative Actions Unit

Instrument for flexible metallic surface treading• Partners

• Electrician, Locksmith, 1 University spin off• Department of Ion Physic

• Goal:• Instrument to repair metallic surface in situ• Machines like turbines or in the automobile industry• Transportable Stärken-Schwächen-Profil

0

50

100

Management Projektplanung Projektumsetzung Projektcontrolling Projektteam Innovation Kooperation

Management

Project plan

Project implementation

Project controlling

Market focus

Cooperation

Innovationseedarea

High potential

area

Version 3

Südtirol – Alto AdigeApplied Spatial Management

13Co-financed by DG Regional Policy, Innovative Actions Unit

Strengths-weaknesses profile

0

50

100

management project planning projectimplementation

projectcontrolling

project team marketorientation

cooperation

Management

Project plan

Project implementation

Project controlling

Market focus

Cooperation

Project “Shock Absorber”

Problemarea

Version 3

Südtirol – Alto AdigeApplied Spatial Management

14Co-financed by DG Regional Policy, Innovative Actions Unit

1. Once upon a time there was a concept.

2. Innovations are seldom very innovative.

3. There is a difference between a two people carpenter or a 500 people high-tech company.

4. If you help an old person over the street, you should be sure that the person likes to cross the street.

5. Not every region can/should be a Silicone valley.

Take away: