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North America’s Premier Backcountry Ski and Ride Festival

Snow King Mountain, February 20-21, 2015 Marketing Roundup for TTB 2/12/15

 

Presented by:  

Marketing Efforts

•  Partnership Marketing •  Print •  Radio •  Banners •  Digital Banners •  Website •  Social Media •  Posters •  Brochure •  Flow Chart

Partnership Marketing

Snow King Mountain partnered with local industry leaders to shape the festival programming and spread awareness.

We held monthly meetings from November – February to discuss the strategy, programming, outreach, and marketing.

Sponsors PRESENTING  

GOLD  

SILVER  

BRONZE  

Jackson Hole Daily Ads  •  Dates: February 1-21 •  14 Insertions •  8 x 1/8 Page •  6 x ¼ Page •  Daily Circulation Approximately 13,000 •  Distributed to more than 700 Locations  

Radio  

KMTN February 3-20 :30 spots 1xday M-F On Air Interview February 19

KHOL February 3-20 Underwriting On Air Interview February 20  

Banners

•  Locations: Moose Wilson Junction & Snow King Baseball Diamond •  Dates: February 9-21

 

MountainWeather.com Banner Ad

•  Dates: February 1-21 •  On Mountain State Pages:

•  Montana •  Idaho •  Utah •  Wyoming •  Colorado

Website www.SnowKingMountain.com/Vertfest

Crated in Partnership with TrueSpire – www.truespire.com  

Snow King Vertfest Facebook Page  

•  Daily Posts on Snow King Vertfest – 400+ likes and growing •  Regular Posts on Snow King Facebook Page – 42k Likes •  Daily Posts Tagging Sponsors, Partners and Festivities •  Partner and Sponsorship Engagement via Facebook •  Weekly Boosted Posts •  Photo Posts

Facebook Event Pages  •  Pretty Faces, Friday Night – February 20

•  Snow King Vertfest, Saturday – February 21

Instagram  

•  @Vertfest & @SnowKingMountain •  Partner and Sponsor Engagement via

Instagram •  Hashtags:

–  #Vertfest –  #SnowKingVertfest

Posters  

•  Distributed to more than 60 locations throughout Jackson & Wilson •  Mailed to Bridger Bowl, Brighton and Pebble Creek •  Mailed to Idaho Mountain Trading in Idaho Falls  

Brochure  

•  Distributed throughout Jackson & Wilson •  Distributed at Event  

Flow Chart  Medium   Feb.  2   Feb.  9   Feb.  16   Feb.  23  

Print  

Radio  

Banner  

Digital  

Website,  ongoing  

Facebook,  ongoing  

Instagram,  ongoing  

Posters  

Brochure  

THANKS!  

Keely  Herron  Marke@ng  Director  Snow  King  Mountain  Resort  307  690  7621  Keely.herron@snowkingmountainresort.com