Virginia High School League Basketball Championships

March 2011

How does the VHSL Sponsorship work for You?

How does the VHSL Sponsorship work for You?

Young Families – 63% are A18-44 and 46% have at least one child at home.

Home Owners – 68% own their homes

Affluent – 67% of fans describe their position of employment as either professional or managerial. 46% have a HH Income greater than $75,000 per year.

Young Families – 63% are A18-44 and 46% have at least one child at home.

Home Owners – 68% own their homes

Affluent – 67% of fans describe their position of employment as either professional or managerial. 46% have a HH Income greater than $75,000 per year.

Source: TSSAA Blue Cross Bowl report, 2005, University of Memphis

Reaches Today’s Active, Upscale Audience

How does the VHSL Sponsorship work for You?

How does the VHSL Sponsorship work for You?

On Local Appeal

•The ultimate grassroots advertising opportunity.

•Children are playing for their schools, families and communities.

•Put your commercial message where the hearts of today’s parents are – in high school sports.

•A local community event that the entire family can enjoy – from the students to the parents and the grandparents.

•Reach the children and their parents at one of their happiest moments.

•Associate your brand or product with activities that create an emotional connection to separate you from the competition and integrate your brand in a positive environment.

•According to a recent study, 85% of consumers have a more positive image of a company when it supports a cause they care about.

•79% say they would be likely to switch from one brand to another, if the other brand is associated with a good cause.

•Every season is a championship season!

•The ultimate grassroots advertising opportunity.

•Children are playing for their schools, families and communities.

•Put your commercial message where the hearts of today’s parents are – in high school sports.

•A local community event that the entire family can enjoy – from the students to the parents and the grandparents.

•Reach the children and their parents at one of their happiest moments.

•Associate your brand or product with activities that create an emotional connection to separate you from the competition and integrate your brand in a positive environment.

•According to a recent study, 85% of consumers have a more positive image of a company when it supports a cause they care about.

•79% say they would be likely to switch from one brand to another, if the other brand is associated with a good cause.

•Every season is a championship season!

For the fourth year, Fox Richmond and the Virginia High School League present statewide coverage of the Virginia High School League State Basketball Championships. Both boys and girls basketball will be covered from tip-off to the final whistle with state of the art production and award caliber play-by-play.

The excitement will be high this year with rivalries, upsets and non-stop action over 10 games.

Join us in 2011 as the Virginia High School League State High School Basketball Championships are broadcast across the state of Virginia!

For the fourth year, Fox Richmond and the Virginia High School League present statewide coverage of the Virginia High School League State Basketball Championships. Both boys and girls basketball will be covered from tip-off to the final whistle with state of the art production and award caliber play-by-play.

The excitement will be high this year with rivalries, upsets and non-stop action over 10 games.

Join us in 2011 as the Virginia High School League State High School Basketball Championships are broadcast across the state of Virginia!

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Praise from Fans throughout the State

Praise from Fans throughout the State

“Thanks…for putting together the VHSL basketball championship. This was a great event for the

entire state. Clearly, it shows the benefits of using programming that benefits community and supports

youth athletics in a state filled with many talent kids. It showed the

dedication of coaches, administrators and community.

Hopefully, this can be an annual event.”

Vince SmithersFOX Richmond viewer

“I would like to thank you for broadcasting the VHSL Basketball Championship games on Saturday. It was so nice to see local high

school students showcased.

I hope you continue to show more local high school sports.”

S. Clary, Brodnax, VA

Typically calls fielded by television stations are complaints about programming, but when it comes to high school basketball, the only calls

we’re getting are in praise of coverage.

““Just wanted to thank you for Just wanted to thank you for telecasting all of the VHSL telecasting all of the VHSL championship basketball at championship basketball at

VCU. Even though I attended VCU. Even though I attended most of the games, it was good most of the games, it was good to know that others that could to know that others that could

not attend had … stations not attend had … stations throughout the state to watch all throughout the state to watch all

of the games. of the games.

I would like to see you telecast I would like to see you telecast the games next year the games next year .”.”

Rudolf Johnson, Richmond, VARudolf Johnson, Richmond, VA

““Just wanted to thank you for Just wanted to thank you for telecasting all of the VHSL telecasting all of the VHSL championship basketball at championship basketball at

VCU. Even though I attended VCU. Even though I attended most of the games, it was good most of the games, it was good to know that others that could to know that others that could

not attend had … stations not attend had … stations throughout the state to watch all throughout the state to watch all

of the games. of the games.

I would like to see you telecast I would like to see you telecast the games next year the games next year .”.”

Rudolf Johnson, Richmond, VARudolf Johnson, Richmond, VA

2011 Basketball Championships Statewide Affiliate Markets

2011 Basketball Championships Statewide Affiliate Markets

Roanoke, VA

Harrisonburg, VA

Charlottesville, VA

Richmond, VA

WRLH-TV

Norfolk/VA Beach

Washington, D.C.Washington, D.C.

Coverage on six television stations in

Virginia

VHSL Sponsorship OpportunitySTATEWIDE PACKAGE

Virginia High School Basketball State Championships

Friday and Saturday, March 2011

Sponsorship Opportunity Includes:

• 4x (:30) commercial units per championship game

(Total 40x over 10 games on EACH station!)

• 1 Feature Element in each game. Statewide, 10x total e.g. The Martin’s Play of the Game, etc.

•2x two-to-three minute, Statewide Interviews with a local Martin’s Executive about participation in the VHSL Basketball Championships; importance of community involvement; and how or why this fits into their marketing goals for Martin’s (promote healthy eating in families, encourage active lifestyle and healthy eating to prevent childhood obesity, etc.).

•Production of 1 feature element

•Banner ad on FOX Richmond VHSL page during the week of tournament coverage

•1 x 5 minute Interview in the Game Break Special on Friday, from 5:45-6:45pm.

Sponsorship Opportunity Includes:

• 4x (:30) commercial units per championship game

(Total 40x over 10 games on EACH station!)

• 1 Feature Element in each game. Statewide, 10x total e.g. The Martin’s Play of the Game, etc.

•2x two-to-three minute, Statewide Interviews with a local Martin’s Executive about participation in the VHSL Basketball Championships; importance of community involvement; and how or why this fits into their marketing goals for Martin’s (promote healthy eating in families, encourage active lifestyle and healthy eating to prevent childhood obesity, etc.).

•Production of 1 feature element

•Banner ad on FOX Richmond VHSL page during the week of tournament coverage

•1 x 5 minute Interview in the Game Break Special on Friday, from 5:45-6:45pm.

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VHSL Sponsorship OpportunityLOCAL PACKAGE

Virginia High School Basketball State Championships

Friday and Saturday, March 2011

Sponsorship Opportunity Includes:

• 2x (:30) commercial units per championship game

(Total 20x over 10 games on FOX Richmond only)

•1x two-to-three minute, Statewide Interview Sat. 3/12 11am-11pm with a local Martin’s executive about participation in the VHSL Basketball Championships; importance of community involvement; and how or why this fits into Martin’s marketing strategy for promoting healthy eating, etc.

•Banner ad on FOX Richmond VHSL page during the week of tournament coverage

•1 x 2-3 minute Interview in the Game Break Special on Friday, from 5:45-6:45pm. Airs Statewide.

Sponsorship Opportunity Includes:

• 2x (:30) commercial units per championship game

(Total 20x over 10 games on FOX Richmond only)

•1x two-to-three minute, Statewide Interview Sat. 3/12 11am-11pm with a local Martin’s executive about participation in the VHSL Basketball Championships; importance of community involvement; and how or why this fits into Martin’s marketing strategy for promoting healthy eating, etc.

•Banner ad on FOX Richmond VHSL page during the week of tournament coverage

•1 x 2-3 minute Interview in the Game Break Special on Friday, from 5:45-6:45pm. Airs Statewide.

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