Date post: | 05-Mar-2016 |
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Objective
� Increase communication with followers � Make it more personal, relatable � More awareness by linking social
networking platforms � More awareness for their product,
advertising themselves and their products (ex. App, LinkedIn, book, awards show)
Current Social Media Strategies
Current Social Media Strategies: � Twitter, Facebook, Myspace, USTREAM, RSS,
YouTube � LinkedIn � Music mixer for iPhone & iPad Demographics: � Male/Female � Teen – adult � Minority based ethnicities
COMPLEX Magazine Only has Facebook & Twitter Links to ads
XXL Magazine
VIBE Twitter – Interaction, Listening & Responding with followers – not very active Facebook fan page – 22,000 likes – not very active VIBE Lifestyle Network (3 mo. old) Twitter – followers: 677, following: 160
Strategies to gain more customers: Listen and respond – since
they are not as responsive on their Twitter and Facebook pages, they could have people (interns) respond to Facebook/Twitter comments to keep the conversation going. Strategies for awareness:
Ex. Vibe Mixer App for iPhone/ iPad
Goals
� To increase fan base � Bring back Vibe Awards Show by
Summer 2012