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Zürcher Fachhochschule
Insights from Switzerland: Applied Behaviour Change Models, Case-Studies and Programmes
NTNU Research frontiers day, Trondheim, 27.5.2013Vicente Carabias, Evelyn Lobsiger-Kägi, Dorrit MartiZHAW Institute of Sustainable Development
Zürcher Fachhochschule
ZHAW Zurich University of Applied Sciences
solution
School ofManagement
and Law
School of Architecture, Design and Civil Engineering
School of Engineering
School of Life Sciences and
Facility Management
School of Applied Linguistics
School of Social Work
School ofApplied Psychology
School of Health Professions
R&D project solutionsCooperation ZHAW
companies, organizations, state
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Zürcher Fachhochschule
ZHAW Institute of Sustainable Development
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Zürcher Fachhochschule
Energy Consumption in Switzerland 2011(SFOE Swiss Federal Office of Energy)
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To achieve Energy Transition by 2050, we need
Increased energy saving(energy efficiency)
Expansion ofrenewable energies
Expansion of smart gridand energy research
Electricity
Gas
Motor fuels
Fuel oils
Zürcher Fachhochschule
Drivers & Barriers for the Energy Transition
Drivers: Political support Security of Supply Liberalisation of Electricity Market Reduction of GHG Technological Development
Barriers: Lack of Norms and Data Protection Planning Reliability & Funding New Business Models Smart Grid Integration Infrastructural and Financial Impediments
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Zürcher Fachhochschule
IEA Demand Side Management Task XXIV:Behaviour Change – from theory to practice
DSM aims at releasing the vast potential for cost-efficient energy efficiency that is locked in on the demand side (i.e. with the energy user).IEA DSM Task links behaviour change research with successful policy implementation and outcome evaluation.
• Subtask 1: Behaviour Change models, frameworks & disciplines• Subtask 2: Case-studies of DSM programmes & projects in the areas of
- Smart Metering (EWZ, EKZ, Customer Portal Munx)- Transport (Swiss2Grid)- SMEs (EnAW-Model)- Building retrofits (Swiss Building Retrofit Programme)- Policy / legislation (2000W society)
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Models of Understanding Behaviour Change (selection)
• Economics:– Classical economic theory (rational choice)– New economics– Evolutionary economics– Behavioural economics
• Psychology:– Cognitive psychology /
Theory of Planned Behaviour– Learning psychology– Social psychology (diverse approaches)
• Sociology:– Community-based behavioural change– Cultural aspects of consumption– Sociotechnical Practice Theory
• Policy:– Reflexive and deliberative governance– Nudging
Red: Contributions by ZHAW
• Communication Theory:– Social marketing– Customer Segmentation
• ICT / agent based modelling:– Change agents– Semantically enhanced ecomaps
on sustainable living
• Law:– Importance of law in DSM and
behaviour change, e.g. regulatory impacts
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Zürcher Fachhochschule
Applying behavioural economics to energy consumption reduction by Lalive et al. (2012)
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Zürcher Fachhochschule
Behavioural model of residential energy useby van Raaij and Verhallen (1983), used in the Smart Metering Study EKT, Switzerland
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Zürcher Fachhochschule
Steering of specific appliances EKT by C. Hertach (2012)
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Criteria
- «Energy saving – saving money –winning»
- Strong visualisation and analogies(efficiency label)
- Easy to understand- Peer-Comparison- Recompense: Credits for shopping
- Open to all(not only distribution network)
- With/without Smart Meter
Repower: Munx Webplatform
Visualisation of the energy consumption
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Theory of Planned Behaviour (TPB) by Ajzen (1991)
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Barriers
Contextual Factors
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Share of MINERGIE-Standards in New Buildings
Retrofit Plus Energy
New Plus Energy Building
Minergie-P-Eco
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in %, 1998-2008
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Industry & Services: Mutual Learning
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2000 Watt Society by Novatlantis (2011)
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Efficiency
&
Sufficiency
Substitution
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Technical options are known … by Novatlantis (2011)
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or…
12'000 or… 2'000 Watt ?
or…
or…
or…
or…
or…
or…
or…
or…
… but the lifestyle parameters by Novatlantis (2011)
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Behaviour Barriers by Barenergy (2010)
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Measures to overcome Barriers by Barenergy (2010)
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Research outlook:Swiss Competence Centers for Energy Research
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SCCER1 Efficiencyin buildings
SCCER2 Grids& energy systems
SCCER3 Storage ofelectricity & heat
SCCER4 Supplyof energy
SCCER5 Economy,environment, law, behaviour
SCCER6 EfficientMobility
SCCER7 Biomass
SCCER onSolar energy
Zürcher Fachhochschule
Swiss Competence Centers for Energy Research
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SCCER5 Economy, environment, law, behaviour
Zürcher Fachhochschule
Sustainable Energy Systems
Thank you for your attention!Vicente [email protected]
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