Video: The New Voice

Renier Souza

System Engineer Manager

resouza@cisco.com

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Secure

Inter-Company Flexible

Consumption Models

Enterprise

Social Software Pervasive Video

Interoperable,

Open Architecture

Integrated Experience

Architectural Convergence

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Video is the next driver of business transformation for all

forms of communications and collaboration.

Telepresence leads the adoption of video.

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Immersive Personal Multipurpose Solution Platforms

For dedicated rooms with optimized and customized environments for face-to-face virtual communications and collaboration

For telepresence experiences in personal office, at home for telecommuting applications, and while traveling

An optimum telepresence experience for the widest range of group conference rooms and environments

Core Cisco TelePresence components for customized and vertical applications

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Multipurpose

Immersive

Medianet

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Wide Variety of Collaboration Needs

ANY CONTENT ANYWHERE ANY DEVICE

INTEGRATED COLLABORATION EXPERIENCE

Wide Variety of Collaboration Technologies

Video Handled as

Easily as Voice Flexible Access

from all Clients

Richest Experience

in Any Location

Secure Intra- and Inter-

Company

Communications

Why Cisco?

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Looking for numbers ? http://www.cisco.com/go/vni

In Brazil, Internet video traffic was 54% of all consumer Internet

traffic in 2010, up from 46% in 2009.

In Brazil, 29 billion minutes of video content crossed the Internet

each month in 2010, up from 18 billion in 2009.

In Brazil, 29 billion minutes (54,953 years) of video content crossed

the Internet each month in 2010. That's 10,991 minutes of video

streamed or downloaded every second.

In Brazil, Internet-Video-to-TV traffic increased 5-fold in 2010.

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Looking for numbers ? http://www.cisco.com/go/vni

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Brazil - 2010 Year in Review http://www.cisco.com/go/vni

Average Traffic per User and Household

In Brazil, the average Internet user generated 3.5 gigabytes per month in

2010, up 53% from 2.3 gigabytes per month in 2009.

In Brazil, the average Internet household generated 6.7 gigabytes per month

in 2010, up 57% from 4.3 gigabytes per month in 2009.

In Brazil, Internet video traffic grew 100%, and is now 54% of all consumer

Internet traffic.

In Brazil, there were 356,629 Internet households (1.7% of all Internet

households) generating more than 50 gigabytes per month in 2010, up from

158,859 in 2009.

In Brazil, there were 178,315 Internet households (0.8% of all Internet

households) generating more than 100 gigabytes per month in 2010, up from

0 in 2009.

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Video communications traffic will increase tenfold from 2008–2013

In 2013, 90% of traffic on networks will be video

By 2013, the equivalent of 10 billion DVD’s will cross networks every month

50%

Exabytes per Month

40% CAGR

2008–2013

90%

Mobility

Business Internet

Business IP WAN

Consumer Internet

Consumer IPTV/CATV

Global IP Traffic Growth

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