Vietguys Mobile Credentials 2015

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Vietnam mobile market overview

Source: Vietnam White Paper of Information Technology and Telecommunication 2014

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Source: GroupM 3D 2013 Base: 2,970 urban adults aged 15-45 of which 2,733 currently own a mobile phone and

784 have a smartphone or don’t know their type of phone

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Source: Cimigo NetCitizens

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VIETGUYS was founded in June, 2007 by experienced members in the mobile marketing

industry. For over 9 years, we are proud to provide various mobile marketing solutions to

more than 400 international and local clients.

Be the top of mind for clients who need

mobile marketing solutions in Vietnam.

Bring our clients not just mobile marketing tools

but also our value-added services.

Success only comes when our clients are really

satisfied with service quality received.

OUR VISION OUR MISSION

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Our Certifications

Certificates for SMS and Email marketing certified

by Vietnam Ministry of Information and Technology

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Our Certifications

We are an active member of Mobile Marketing Association (MMA) since its first day in

Vietnam in 2010.

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Our partners & Top clients

Network Operators

Corporate Clients

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Our partners & Top clients

and more than 180 other clients …

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Location-Based Marketing

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Mobile Solutions

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Mobile Payments

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USSD Service

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Our Services

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2-way Campaigns

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SMS/MMS Marketing

Mobile/Email Detector

Email Marketing

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Mobile Applications

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Mobile Ad Networks

hoithaoso.com Wi-Fi Marketing Voice Services

(1800/1900)

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Our Services

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2-way Campaigns

2-way campaigns are coded on SMS gateway platform, i.e. 8079, 6089, on which, a variety of

interactive scenarios between consumers and an auto pre-programed system are deployed.

Sample Scenarios:

Buy product, get code and text to win

Text to accumulate loyalty points

Text to vote

Text to register

Text to download company profile

Etc.

6089

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SMS Gateway Model

SMS Gateway is a service offering SMS transit,

transforming messages to mobile network traffic

from other media, or vice versa, allowing

transmission or receipt of SMS messages with

or without the use of a mobile phone.

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SMS/MMS Marketing: Brand SMS

Brand SMS is a SMS that directly deliver messages with YourBrandName at the sender

position instead of provider’s shortcode number.

Why to use Brand SMS

Better brand awareness

More friendly message

Higher open rate

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How Brand SMS works

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SMS/MMS Marketing: MMS

Multimedia Messaging Service (MMS) is an end-to-end solution enabling businesses to deliver a

rich MMS experience to customers. You can now combine text, pictures, photos, animations,

speech and audio for the ultimate messaging experience.

Why to use MMS marketing?

Longer and bigger message (up to 300 KB/MMS)

Much better brand recognition

Various supported rich media

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SMS/MMS Marketing: Flash SMS

Flash SMS are similar to other text SMS, however, flash messages are sent directly to the home

screen, enabling end users to read it immediately without opening messages from inbox. Flash

SMS will disappear from handset if end users do not save it.

Some flash SMS scenarios:

Invite consumers to join a survey

Send OTP for online transactions

Auto reminders for important events

Etc.

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SMS Comparisions

GSM Modem

SMS

Short/Long-code SMS (8027,

19001511)

Flash SMS Brand

SMS/MMS

Sender name 01263452234 8027, 19001511 N/A HSBC, ANZ,

etc

Brand Recognition

Extremely low Average Average Very high

Supported

telcos All

Depend on short/long

code Viettel, Mobi All

Personalised Messages

Yes Yes No Yes

Location-based and

targeted

audience support?

No No Yes Yes

Open Rate Extremely low Average Average Very high

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USSD Services

Sample USSD Scenarios:

Surveys/Market research

Recruit further information from your consumers

Bank transfer/ Balance checking

Voice chat, etc.

Unstructured Supplementary Services Data (USSD) is a protocol used by GSM cellular

telephones to communicate with the service provider's computers.

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Mobile Payments

Our partners:

Mobile payments make mobile shopping easier by enabling consumers to pay for products or

services via different methods directly on their mobile phones.

Some payments methods currently supported in Vietnam:

Direct operator billing:

o SMS Short code: 8xxx

o Subscription/ MT charging

Mobile scratching cards.

Top-up service

Mobile Banking and USSD (limited)

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Location-based-service (LBS) marketing

We provide both location-based marketing services and customized built-in Location-

based solutions for various business purposes.

Current services supporting LBS:

Brand SMS

Flash SMS

Mobile Ad networks

How we can detect location of end users?

Internet IP

Operators’ BTS

GPS

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Mobile Solutions

Mobile Solutions are programs that built for a specific purpose and support to company to

manage, support or execute the CRM, sales, marketing... to subscribers via SMS

There are some solutions is ready for integration: eWarranty System for Mobile Company,

LiveUpdate for Insurance Company, SMS Stock, CellEmail - EmailSMS solution....

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Mobile Ad Networks

Features:

Support various charging methods: CPC, CPI, CPM, CPA, etc

Real-time report

3rd-party tracking support (depend on each ad network)

Serve ads on mobile webs and mobile applications, games

With our mobile ad network service, your text/ display ads will be delivered to target audience

through many international and local ad network providers.

Our partners:

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Mobile Applications

We develope mobile applications on various platforms: iOS, Android, and Windows Phone.

Support various purposes:

App to introduce, update content for business.

Marketing, Promotion,

Recreation, Game.

Sales, report, get orders,

Etc.

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Email Marketing

What we can support with email marketing services?

Various email templates available

Free consultancy and tools to optimize open rate of each

campaigns.

Support to design standard email templates.

Support SMTP connection

Provide real-time online reports with detailed information: Click-

through rate, open rate, Bounced rate, etc

FREE support to detect email address database before each

campaign.

Able to integrate Google Analytics tool to track effectiveness of

any campaigns

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Mobile / Email Detector

The Detector can check if a mobile number or an email address is “available” or not. This will

help to keep your database clean and fresh, save cost and increase the effectiveness of each

campaign.

Why to use The Detector?

Better mobile/Email database

Higher delivery rate

Saving costs...

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HoiThaoSo.com

www.hoithaoso.com, a solution designed for conferences, events, training courses, etc., enabling

audience to participate and interact with speakers through mobiles, tablets, or laptops with /Wi-Fi

or 3G connection. www.hoithaoso.com helps to save time for FAQ session, enhance the

interaction between speakers and audience, making your events much more interactive, lively and

professional.

Features:

View detailed event agenda.

Make questions, votes or

comments.

Join survey, polls.

Allow to check

questions/comments before

showing to big screen.

Export data to excel after

each campaign.

http://www.hoithaoso.com/

http://www.hoithaoso.com/

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Wi-Fi Marketing

Our Partners

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Wi-Fi Marketing

Target and Filter:

Device:

iOS or Android or Window Phone or other OS.

By device’s price.

By manufacturer.

Demography:

Age

Gender

Location: exact to each router, universities,

by hospital, etc

By timeslot.

Able to Re-Marketing

Real-time web report: by Location, online users, overall data, time, etc

Supported charging methods: CPC, CPM, CPV, CPA

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Voice services

Basic Voice Features:

IP Based PBX

Automatic Call Distributor

Interactive Voice Response

Supervision & Quality Control

Report Management System

CRM Integration

IP PBX

RMS

CRM

ACDIVR

SQC

We provide a full package for voice services, including voice infrastructure and voice-based

solutions such as CRM, voice broadcast, call centers, etc.

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Case Studies

Text “LuckyNumbers” Get “LuckyPrize”

Campaign target:

Increase the product awareness Sony W205 - the first middle-class version.

Create not just modern, trendy but really hi-tech, convenience in managing sale volume as

well as strengthen the brand premium image.

Mechanics:

Sony & VIETGUYS joined forces to create an innovative cross network inbound SMS.

Sony distributors and retailers text to VIETGUYS short code to register their lucky numbers.

The more numbers participants collected, the more chance they get to win the prize every

week.

The mechanics was directly announced to all distributors and retails of Sony or they can visit

the program microsite for more details.

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Perfect Moment @ BUD'S

Campaign target:

Increase the product awareness create fun & buzz around.

Create not just modern, trendy but really hi-tech, convenience in brand premium image.

Mechanics:

6 photos “Perfect Moment @ BUD’s”

were posted on posters at the venue.

Consumers to text in their vote & send

to the short code.

The result will be announced at the

end of the campaign.

All winning votes will enter into a

lucky draw by software for big prizes...

Result:

The SMS voting campaign is obviously hot & successful: >3,000 SMS a week. It definitely

created excited buzz & high participation.

Case Studies

Challenge:

Create a playground for a competition for the most voted photos of Mom and Baby moments.

Mechanics:

100 photos are chosen to enter final round. People can vote for the these 100 photos via SMS,

Facebook, website, etc.

For SMS, people just text FRISO Photo_Code to 8027 to vote.

There are prizes for photos with highest votes.

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Results:

Within around 2 months, the

competition attracts more than

190,000 votes via SMS,

thousands likes on Facebook and

drive a huge traffic to the

microsite.

FRISO: Photo SMS Voting

Case Studies

Mechanics:

Customers buy products and text secret code in the can to accumulate points. When reaching a

certain level, they will be informed to redeem points for gifts

CRM SMS: send SMS to customers, informing them useful tips for taking care for their children,

happy birthday, greetings on special occasions, etc

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Text to accumulate points

Case Studies

Mechanics:

For each product an agent buys, they are accumulated a certain points. When they accumulate

enough points, they will be eligible for automatic lucky draws.

Results are sent directly to agent’s phone numbers and to sales representative to deliver gifts for

them.

System can track details of the whole procedure, agents and gift delivery.

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VFC: Text to accumulate points

Case Studies

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Challenge:

Adidas release a new product – Football boots F50. They want to increase brand recognition of

the product to end users through a game which was held during a football champion league.

Mechanics:

Adidas blast SMS to inform their current customers as well as potential one to join the game and

win T-shirt, football, etc. everyday.

Consumers text F50 Football_Team to 8227 to submit name of the team they think will score first

in that day. Those who have correct guess will be eligible to join lucky draws for gifts.

Result:

There were around 1,000 users joining each day

Besides introducing new products to current customers, Adidas recruit many new potential joining

the game (est. 30%)

Case Studies

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Challenge:

Akzonobel wants to push sales and entertain contractors in the

World cup seasons.

Akzonobel: Worldcup Game

Challenge:

Akzonobel wants to push sales and entertain contractors in the World

cup seasons.

Mechanics:

Akzonobel inform all clients about the game, and invite those who

have minimum points to join the game.

Those who registered will be informed via SMS before each football

match to join guessing score of that match. Who has best guess will

win daily prizes

Result:

There are more than 5,000 SMS to join, average CV of 10%

Case Studies

Challenge: TheFaceShop wants to push sales

during Christmas and New Year seasons.

Mechanics:

After paying the receipt, with each 500,000 VND,

customers will get a code to lucky draw and

receive results immediately via SMS as e-

vouchers.

They can redeem the e-vouchers right away or

send it to a friend or relative as a Christmas gift

by texting Gift E-voucherCode

Receiver’sPhoneNumber_Receiver’sName to

8027.

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TheFaceShop

Results:

Sales increased up to 30% during the campaign. Many customers find it an interesting campaign

and really want to join next time.

Case Studies

Challenge: Recruit, attract and drive users to Microsite of the campaign via Text-to-win campaign.

Mechanics:

Consumers buy Closeup product and Text secret code inside the package to 8027

Valid code can join: Instant lucky draws, daily lucky draws, and end-of-campaign lucky draw for

Kia Morning Cars.

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Closeup: “Thành Phố Thơm Mát”

Results:

There were more than 170,000

SMS text to join within 1 month.

After campaign ended, there were

more than 1,000 SMS texted in

each day.

Case Studies

Challenge: Use SMS as a key tool in activating and attracting mechanics to join “Cờ Lê Vàng”

competition.

Mechanics:

SMS are sent to mechanics to invite to join a quiz by texting CLV2011 to 8027

Right after registering, the first multiple-choice question is sent to mechanics’ mobile phone.

Mechanics answer 15 questions and get results via SMS. Who have the most correct answers

within shortest time length will be eligible for daily lucky draws and go to next round of the

competition.

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Castrol BP: “Cờ Lê Vàng”

Results:

Campaign attracted more than 10,000 mechanics

nationwide to join the competition.

Case Studies

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Corneto Ice-cream

Case Studies

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Challenge: Push sales for the new collection of Triumph – Memory Cushion

Mechanics:

Customers and retailers buy any products of Memory Cushion Collection and Text Triumph

Receipt_Number to join instant lucky draws.

Results:

There are more than 18,000 SMS texted in to join. Campaign created good buzz in HCMC and HN.

Case Studies

Challenge:

Create an loyalty point accumulation in which

customers, Outlets and PG interact with system via

only 1 channel - SMS

Mechanics:

For each products, we generate a distinguished codes.

When customers buy a product, we accumulate points

according to each kind of product by texting: CD

Customer_code Product_code Outlet_code to 8027

When reaching to 20, 50, 100 points, SMS is automatically

sent to customers to inform them to redeem points for free

Gold/Blue Labels.

PGs redeemed points for customers via SMS by texting

DT Customer_code Outlet_code Product_code to 8027

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Case Studies

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Campaign target:

Encourage agencies to distribute more products, increase sales.-

Build up the brand image: Stylish, trendy & active.

Mechanics:

The agencies will collect points by texting the product code to 8027.

The agencies will be rewarded with the prepaid cards basing on the

points they can collect.

Results:

More sales were generated.

Stronger Brand recognition.

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SMS Securities System

Campaign target:

Keep updating the transaction status for investors in real-time.

Keep in touch with investors and increase the convenience, modern brand image to the

market.

Mechanics:

SSI customers register to receive notification at the time of finishing a deal.

SSI is to update the notification to customers when event happens.

SSI customers can text to our shortcode to get current account balance.

SSI is to take care customers by sending SMS greeting message to their phone.

Case Studies

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Features:

Manage product from factory to

wholesalers, retailers, shops, end users

Monitoring sales nationwide

Deliver promotion campaigns for low-sales

products

Activate e-warranty

CRM

Etc.

Case Studies

SAMSUNG e-Warranty

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Case Studies

Sony Ericsson e-Warranty

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Campaign target:

Inform to customer about Capita’s

projects information

Update database of receivers.

Mechanics:

Based on an “opt in” list of customers to

send customers latest news and invite

them to visit, buy or rent their residence.

Results:

Expected target achieved. Strong Brand

recognition and feedback (>30%).The Vista and Mulberry Lane (May-August, 2010)

Case Studies

Capitaland: Brand SMS

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Campaign target:

Increase brand recognition and loyalty from consumers.

Increase sale volume by direct marketing.

Mechanics:

Inform farmers about the crops and the things can harm their crops.

Guide the farmers how to use insecticides to protect their crops.

Results:

8.000 are sending out to farmers per week.

100 new farmers join the program per week.

Brand SMS

Case Studies

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Special discount for new arrival!

Campaign target:

Encourage consumers to buy the special product: so easy & convenient.

Build up the brand image: Stylish, trendy & active.

Mechanics:

Based on an existing “opt in” database

Send message with % off for a certain product.

Results:

SMS was really hot & fit Etam® target group: many more customers to visit Etam store

for every single batch.

Stronger Brand recognition.

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Results:

Strong Brand recognition and

website visits.

Better relationship between Brand &

consumers.

Campaign target:

Support traditional channels as TVC, online...Invite participants to

join “Hoc cung be” by answering questions.

Mechanics:

Sending personalized messages with to customers to invite visiting

the website and join the game.

Case StudiesDutch Lady: Brand SMS

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Campaign target:

Customer care for better relationship between brand and

consumers. Higher brand awareness and loyalty.

Mechanics:

Sending daily personalized birthday greeting messages to

customers whose birthday is on the date.

Sample:

Chuc mung sinh nhat anh/chi [NAME]. Than chuc anh/chi that vui

va hanh phuc ben gia dinh cua minh. Friso luon dong hanh cung

ban cham soc va bao ve be yeu.

The [NAME] will be replaced by the customer real name.

Case Studies

Consultant Friso to identify how the call

center support the Friso Brand and

company’s strategy

Managing Direct Marketing Campaign for

Dutchlady IFT ( Mom Contest)

Building CRM integrated with high

technology for Inbound/Outbound/Marketing

Services

Recruit and train soft skill for the workforce

with 30 Sales Agents

Blink J.S.C - Friesland Campina - Friso Brand

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Case Studies: Voice service

Consult Thien Hoa to identify how the call

center support their consumer

Deploy an Call Center with capacity of 30

agents for inbound and outbound.

Building CRM integrated with high

technology for Inbound/Outbound/Marketing

Services

Deploy standard Contact Center for whole of

Thien Hoa branches.

Call center HOTLINE: 18001560

Thiên Hoà Co.

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Consultant Hoa Sao to identify how the call center

support their outsourcing business and and

company’s strategy.

Switching all their traditional phone system to IP Call

Center.

Design CRM built-in with Call Center to match

requirements of each project which they are handle.

Project capacity: 600 call agent, manage over 20

branches, including: Yamaha, General Motor,

Jollibee, Michelin, BIC, Prudential …

HOASAO GROUP

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Target:

Improving Surf brand’s identification to consumers in

An Giang, Dong Thap, Can Tho.

Update database of callers.

Mechanic:

Deploying happy call system with 1800 buiit-in to

enable consumers free to enjoy Hoai Linh Talk.

Campaign duration: 1 month.

HAVAS MEDIA – SURF BRAND

Result:

Collecting 120 thousands unique consumers called to system with average of call duration at

3 minute.

Mapping result between sales report and consumers who called to system: 89% matched.

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CONTACT US

VIETGUYS J.S.C.

Add: 8th floor, 456 Hai Ba Trung St., Tan Dinh Ward, District 1, HCMC

Tel: (8) 7300 8027

Email: [email protected]

Fax: (8) 3930 0508

Web: www.vietguys.biz

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THANK YOUThank you for the interest you have shown in our company, VIETGUYS.

We look forward to receiving your call soon!!!

Date post:	15-Jul-2015
Category:	Business
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Vietguys Mobile Credentials 2015

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