Digital Online Print Niche www.heraldextra.com RETAIL ADVERTISING RATES 2012 REACH THE UTAH VALLEY MARKET With a collection of products designed to engage Utah Valley’s active, educated and affluent consumers,The Daily Herald is Utah Valley’s media leader in digital, online, and print. CIRCULATION Saturday.................................. 27,353 Sunday .................................... 42,224 Sunday Select Sunday ................ 15,068 Savvy Subscribers ..................... 2,570 Mon-Fri Average ...................... 29,482 Monday................................. 27,893 Tuesday ................................ 27,990 Wednesday ........................... 27,987 Thursday .............................. 34,806 Friday ................................... 28,625 ONLINE AUDIENCE: Unique Visitors: Over 500,000 a month Page Views: Over 3,200,000 a month Omniture 2011
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www.heraldextra.com
www.heraldextra.com
RetailaDveRtisiNg Rates2012
Reach theutah valleymaRket
With a collection of products designed to engage Utah Valley’s active, educated and affluent consumers,the Daily herald is utah valley’s media leader in digital, online, and print.
Prime Age Household Income Education Female/Male Home Owners
66.4% fall between18 and 49 years old
55.1% have householdincomes of $50K+
65.9% have a collegedegree or higher
58.1% Femalereadership
71.6% own homes
66.4%18-49
55.1%50K+
65.9%degree
58.1%female
71.6%own
OuR auDieNce:• 52% of adults in Utah Valley visit a store because of a newspaper ad• 82% of Utah Valley regularly uses coupons• 80% of Utah Valley regularly looks at ads• 81.4% of Utah Valley will purchase paid labor or repairs this year• 80% of shopping trips in Utah Valley result in a purchase• 56.7% of our audience spends money online• 57.5% of Utah Valley have kids in the home• 66.4% are 18-49 years young!
Source: Scorborough research 2010 Release 2: Utah County / NAA 2009 How America Shops and Spends
41.9%Male
89% of adults use media to plan purchases. Newspapers top their list of sources at 59% (over the internet 39%)
Reach• • • • • • • • • • • • • • • • • • • • •
56% of Utah Valley is our audienceThat’s more than DOuble any other media source.
For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email [email protected]
We Are
Utah Valley...
First. Best.Today. Tomorrow.
Retail advertising Rates
Print & Deliver iNseRtsThe Daily Herald can provide the products, service and knowledge customers need to give them a distinct advantage over their competitors. Our Hot Sheets Insert Program is simple, convenient, and affordable.
yOuR iNseRt featuRes:single sheets8.5” x 11” 60# Gloss Text(all pricing is for 4/4-full color both sides)
Zoning is availableReach targeted audience or reach
every household in Utah County!
10,000 $59/ thousand
15,000 $54/ thousand
20,000 $48/ thousand
40,000 $46/ thousand
90,000+ $44/thousand
60# glossbleed or Non-bleed
Includes print & delivery cost
image aReaPricing is the same for a bleed or non-bleed product. Allow 1/4” OVER insert size for bleed. If your insert does not bleed, allow 1/4” empty space for white border.
Digital aRtWORkPDF files should be created using Press Quality (or similar) settings in Distiller that embeds all fonts and Hi-Res photos. Other file types such as QuarkXpress or InDesign are also acceptable, keeping in mind we will need all the supporting files and fonts to complete the job.
Other file types such as DCS-2, CT/LW. TIFF/IT, and EPS files are acceptable, but are not workflow friendly and may delay the job.
For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email [email protected]
Daily herald Retail - b/W 2x4 3x4 quarter half full
Open $16 pci $203 $267 $555 $1,035 $1,995
3x rate $15 pci $197 $257 $531 $987 $1,899
12x rate $14 pci $184 $228 $483 $891 $1,707
26x rate $13 pci $177 $229 $459 $843 $1,611
52x rate $12 pci $171 $219 $435 $795 $1,515
Daily herald Retail - color 2x4 3x4 quarter half full
Open $17 pci $211 $279 $585 $1,095 $2,115
3x rate $16 pci $205 $269 $561 $1,047 $2,019
12x rate $15 pci $192 $250 $513 $951 $1,827
26x rate $14 pci $185 $241 $489 $903 $1,731
52x rate $13 pci $179 $231 $465 $855 $1,635
a-1 banner - 6x3 Price
Open $450
26x rate $400
52x rate $375
spadea Wrap Price
Thursday/Sunday $2,400
Other Daily Herald $1,800
Special Section $2,400
Savvy Shopper Deals $3,600
section front banner - 6x3 Price
Open $400
26x rate $375
52x rate $350
*Excludes A-1 and Ticket fronts.
All ads include 7-day digital Superfly ad.
NationalPRePRiNtsPRePRiNt guiDeliNes• Advance notice must be given at least 10 days prior to distribution. All preprinted insertion material should be at the newspaper seven days prior to distribution date. Minimum size preprint, 8 1/2 x 5 1/2. Minimum weight paper for a single sheet in 70lb. bond.
• Advertisers should provide additional inserts equal to 2 percent of distribution to allow for equipment spoilage.
• Rates listed apply to advertising from an individual busi-ness or entity. Multi-business or multi-signature advertising is subject to publisher pre-approval, and on approval, billed at open rates.
• In the event the publisher fails to insert preprinted circulars on a date specified by advertiser and agreed to by the Daily Herald, or inserts such preprinted circulars incor-rectly on another date, the Daily Herald shall only be liable to advertiser for damages not to exceed the cost of the preprint insertion. In no event shall the Daily Herald be liable for the cost of the re-printed preprints, freight or any incidental or consequential damages resulting from the failure to insert preprints or the incorrect insertion of preprints.
PRePRiNt Rates frequency Open 12-18 19-26 27-39 40-51 52-65 65>
Single Sheet $49.98 41.78 35.83 33.97 32.48 29.15 26.63
Std Tab
2 4 65.91 50.57 45.36 42.01 37.93 35.31 32.55
6 69.17 53.42 48.11 44.69 40.57 37.93 35.14
4 8 72.20 56.25 50.93 47.50 43.43 40.81 38.04
6 12 75.05 58.91 53.59 50.16 46.14 43.55 40.81
8 16 77.88 61.42 56.02 52.55 48.50 45.91 43.13
10 20 80.70 63.92 58.46 54.94 50.86 48.26 45.45
12 24 83.04 66.28 61.13 57.42 53.45 50.93 48.20
14 28 84.99 68.18 62.82 59.36 55.46 52.99 50.30
16 32 86.72 69.99 64.71 61.33 57.53 55.14 52.49
18 36 88.84 71.90 66.59 63.17 59.37 56.97 54.33
20 40 91.38 74.14 68.77 65.30 61.49 59.08 56.42
22 44 93.92 76.38 70.95 67.44 63.60 61.19 58.51
24 48 96.47 78.63 73.13 69.57 65.72 63.30 60.59
*CPM (cost per thousand), Minimum 10,000 distribution
sundays/cuQb Reservations 15 days prior to publication.
Production 13 days prior to publication.
Daily 10 days prior to publication.
Production 13 days prior to publication.
Zoning charges15,000 - 27,999 add $4 to the CPM10,000 - 14,999 add $6 to the CPM
DeaDliNes & Details
address Media One Printing & Publishing 4770 South 5600 WestWest Valley, UT 84118
Receiving Phone 801-204-6470
Additional pages larger than 48 tab or equivalent will be billed at $3 per thousand for each 4-page increase.
DeliveRy iNfO
For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email [email protected]
National Retail Rates
contract level m, t, W, f, s thursday sunday
Open $37.35 $45.45 $50.00
$2,500 $32.25 $39.25 $43.15
$5,500 $28.05 $34.15 $37.55
$11,000 $23.45 $28.50 $31.40
$17,000 $21.75 $26.50 $29.15
$22,000 $20.55 $25.00 $27.50
$33,000 $20.00 $24.35 $26.80
$44,000 $19.15 $23.25 $25.60
$65,000 $18.30 $22.30 $24.60
$90,000 $17,90 $21.80 $23.95
$120,000 $17.25 $21.00 $23.10
The National rate is commissionable at 15 percent.
*PCI (per column inch)
legal Rate: $.45 per line per insertion
classifieDs: 1 week only -- $22 weeks or more -- $2 plus $1 per week thereafter
seRvice DiRectORy:Minimum 4-week commitment. Ads are due the Thursday before the first Monday of the month; ads may only be changed at that time. 1 x 2 = $35.00 per month. 2 x 2 = $55.00 per month.
NatiONal/ageNcy Rate:Pyramid -- $6.50 pciShopper -- $8.50 pci Combo -- $10.50 pci Print and Deliver flyers Please call for zoning and rate information.
Retail aND classifieD DeaDliNe: Mondays at 10 a.m.Print and Deliver Deadlines Very. Please call for details.
PublicatiON Days: the Pyramid shopper: Wednesday
the Pyramid: Thursdays
For more information please contact the Pyramid Advertising Team at 435-462-2134 or email [email protected]
thePyramidWeAreS anpe t e . c om
thePyramidShopperWeA r e S a n p e t e . c o m
www.Wearesanpete.comPyRamiD ciRculatiON: 2,300
$5.00 per column inch PyRamiD shOPPeR ciRculatiON: 8,900
$7.00 per column inch
84632
84630
84634
84621
84629
84647
8466784623
84662
84627
84642
8464384622
84646
Sanpete county is home to Ephraim, Manti,
Fairview, Mt. Pleasant, Spring City, Gunnison,
Moroni, Fountain Green and Sterling cities.
The Sanpete name is a corruption of Sanpitch, the
American-Indian-named valley. The Sanpete area is
a mix of pioneer and American Indian history, with
pioneer homesteads and historic buildings scattered
throughout.
saNPete cOuNty ZiP cODes
cOmbO ciRculatiON: 11,200$9.00 per column inch
If tear sheets requested, $3.50 per week regardless of how many weeks ad runs.all classified ads must be prepaid.
Zip cODes
For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email [email protected]
utah valley
savvyshopperDeals magaZiNethe value leader in
Direct Response advertising!
Reach over 148,000 Utah County homes monthly. *Your front cover reservation includes a professional photograph and a 1/2 page inside ad for your offers.
total marketcOveRagesize Piece Weight (oz) <25,000 50,000 65,000+
Single Sheet 0.30 29.88 27.13 24.79
4 Tab 0.40 34.85 32.07 29.74
6 Tab 0.50 39.84 37.00 34.70
8 Tab 0.60 44.81 41.93 39.65
12 Tab 0.70 49.79 46.86 44.61
16 Tab 0.95 62.25 59.20 56.99
20 Tab 1.40 84.67 81.42 79.31
24 Tab 1.70 104.59 102.39 100.39
Cover the entire Utah County Market with our premium direct mail newspaper insert program. Reach more than 107,000
households direct to their mailbox every Monday.
suNDay select• Requested advertising packets
• Delivered to the requestees door each Sunday
• Reaches over 15,000 homes in Utah Valley
Daily heRalD Deals tmc Retail Rates
frequency front* back*
Open $3,600 $3,240
13 Week $3,240 $2,700
26 Week $2,700 $2,450
DeaDlinesPublication Day: Monday**
Reserved/art due: Monday, 3 p.m. prior week
camera Ready by: Tuesday, Noon prior weekPrices include both the Savvy Shopper Deals TMC
and Sunday Select
*Front and back page positions includes full color
Inside advertising rate: $18 per column inch
For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email [email protected]
All ads incled a 7-day digital superfly ad.
Daily heRalD Deals tmc iNseRt Rates
Digital ProductsBanner AdVideo AdsPAW adVideo PrerollOnline CouponsNews Alert Email (2x daily)Deals Email BlastWeather Site Sponsorship ( 4 avail)Savvy Shopper Email AlertSocial MediaSuperflyWeAreSanpete.comMarketplace (Get It)Deal of the DayOnline ContestBottom Slide BannerSocial Medial Contest
mobile/text/email/appsDaily Herald iPhone AppDaily Herald Mobile SiteCougarBlue Mobile SiteText AlertWeather AlertsPrep Sports AlertsBreaking News Email/Text AlertsiPad App
Price$15 cpm$20 cpm$450 per day$25 cpm3 for $99/month$350 per month$249 per month$1,500 month$199 per day$99 per post$50 with print ad$300 monthly$349-$649Trade or Cash Deals$350-$1,500 based on contest$15 cpm$350-$1,500 based on contest
ave. montly impressions$350 per month$350 per month$350 per month$149 per day$500 sponsorship for season$500 sponsorship for season (Fall, Winter, Spring)$500 sponsorship per quarter$3,500 per month
DigitalPRODuctsDigital aDveRtisiNg OPtiONs Reach
unique visitors: Over 500,000 a monthPage views: Over 2,800,000 a month
unique visitors: Over 36,000 a monthPage views: Over 440,000 a month
unique visitors: Over 39,000 a monthPage views: Over 130,000 a month
Source: Omniture 2011
For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email [email protected]
For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email [email protected]
m
marketplaceDIGITAL
marketplaceDIGITAL
marketplaceDIGITAL
maRketPlaceGet Found with this exciting SEO program that drives customers to you whether they are looking on HeraldExtra.com, Yahoo, Google, Bing or through a variety of online directories. Packages range from $349-$649 per month.
mObileGet your message in front of our mobile users. Sponsorships available on our mobile enabled news, BYU sports, Utah Valley Sports and Deals sites. Prices start at $350 per month.
sOcial meDia aDveRtisiNgTake advantage of our audiences on Facebook and Twitter with an advertising message sent to our fans and followers. Call for pricing.
sOcial meDia accOuNt maNagemeNt Let us take the hassle out of social media for your business. We can help you set up and manage your social media sites including daily/weekly postings, contests and more. Call for pricing.
email aDveRtisiNg Send your message out to over 15,000 opt-in deal seekers through the Daily Herald Deal’s ever-growing list. Space is limited and is on an as-available basis with only one email blast going out per day.
iPhONe aPP sPONsORshiP Be on the cutting edge of technology by signing up for one of our iphone/Droid/Ipad app sponsorship positions. Advertising space is available on our news and Cougar Blue apps.Prices start at $350 per month.
iPaD aPP sPONsORshiP Exclusive sponsorships available on the new Daily Herald ipad app. Pricing starts at $3,000 per month.
ad sPecificatiONscOlumNmeasuRmeNtsbROaDsheet/staNDaRD Height: 20”1 col = 1.729”
1/8 page ....................... 4.487” x 2.5”Qtr page ..................... 4.487” x 5.25”Qtr page Vert ............ 2.168” x 10.75”Half page vertical ... 4.487” x 10.875”Half page horizontal ... 9.125” x 5.25”Full Page ................ 9.125” x 10.875”
iNseRt/flyeR8.5” x 11 – finshed sizeinset text .125
magaZiNeHeight: 10”1 col = 3.75”
1/8 page ..........................1 col. x 2.5”Qtr page ..........................1 col. x 4.9”Third page .......................2 col. x 3.2”Half page ......................... 2 col. x 4.9Half vertical .....................1 col. x 10”Full page ..........................2 col. x 10”
savvy magaZiNe1/6 page ............. 1 col. (3.75”) x 3.2”Qtr page ............. 1 col. (3.75”) x 4.9”Third page ........ 2 col. (7.625”) x 3.2”Half page ........... 2 col. (7.625”) x 4.9Half vertical ....... 1 col. (3.75”) x 10”Full page ........... 2 col. (7.625”) x 10”
hOme chOiceFull Pages Only
w/bleed .................... 8.375” x 10.875w/o bleed .................. 8.125” x 10.625w/o bleed is the actual printed area
ONliNeBanner 300 x 250 Static/Flash & VideoLeaderboard .........................728 x 90News alert ..........................160 x 600Email Blasts ......6.25” x 10” 50kb jpgWeather Sponsor ....................88 x 31
Publication Pub Day ad sched/artwork due
completed ad
Daily herald
Mon Fri 2 pm Fri 4 pm
Tues Fri 5 pm Mon 4 pm
Wed Mon 11 am Tues 4 pm
Thurs Tues 11 am Wed 4 pm
Fri Wed 11 am Thus 4 pm
Sat Thurs 11 am Fri 4 pm
Sun Fri 11 am Fri 4 pm
cuQb MonMon 3 pm wk prior
Tues Noon
Pyramid Thurs Tues Noon Tues Noon
class set Wed Mon 11 am Tues 2 pm
Thurs Tues 11 am Tues 2 pm
Fri Class Wed 11 am Thurs 1 pm
Sat Class Wed 5 pm Fri 2 pm
Sun Class Fri 2 pm Fri 5 pm
CUQB Liners Tues 10 am Tues Noon
aDveRtisiNgDeaDliNes
a gOOD aD...... uses the most popular words and phrases to consumers including: Free, New, Sale, Now, Guarantee,
100%, Easy, Bargain, Introducing, Now, Just Arrived, Easy, Results, Discover and Affordable.
For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email [email protected]
