Vijay sales digital footfalls pitch by and then

Date post:	10-May-2015
Category:	Retail
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Back in 2009, when digital retail was kicking off, we presented a life simplifying approach. Targeting youth, women and the elderly to increase footfalls for the electronics retailer.

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Innovating for growth Friday 4 July 2014

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Page 1: Vijay sales digital footfalls pitch by and then

Innovating for growth

Friday 4 July 2014

Page 2: Vijay sales digital footfalls pitch by and then

Innovating for growth

CATEGORY: ELECTRONICS RETAIL

BRIEF: DRIVE FOOTFALLS FOR DIGITAL PRODUCTS

APPROACH: DEMYSTIFY DIGITAL JARGON, TARGET

WOMEN AND ELDERLY

Friday 4 July 2014

Page 3: Vijay sales digital footfalls pitch by and then

Innovating for growth

Ambient launch concept

Friday 4 July 2014

Page 4: Vijay sales digital footfalls pitch by and then

Innovating for growth

Friday 4 July 2014

Page 5: Vijay sales digital footfalls pitch by and then

Innovating for growth

Friday 4 July 2014

Page 6: Vijay sales digital footfalls pitch by and then

Innovating for growth

Friday 4 July 2014

Page 7: Vijay sales digital footfalls pitch by and then

Innovating for growth

Friday 4 July 2014

Page 8: Vijay sales digital footfalls pitch by and then

Innovating for growth

Friday 4 July 2014

Page 9: Vijay sales digital footfalls pitch by and then

Innovating for growth

Friday 4 July 2014

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