Date post: | 22-Nov-2014 |
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Village Automotive Group
By:
Marcus, Phil, Lars, Henrik
What it is Now
It has five dealerships It has a reputation for quality of service It is a family-owned business It is supplied cars by Ford, GM, and Honda
Strengths of the Market
One of the Largest in the World Room for Innovation Ready to be Disrupted
Weaknesses of the Market
Saturated Boston is a Bad Place for Cars A Lot of Competition Oil Dependant
Opportunities in the Market
Alternate Energy China Aftermarket Customization Expanding the Service Aspect
First Automotive Works
One of the Largest Chinese Automotive Corporations
Incredible Value for Money Xiali Sedans and Hongqi Luxury Sedans
get Excellent MPG Cheap Cars
A Custom Escalade
What We Want it to Be
Focused on Younger Customers Play to Customization and Service The Only Supplier of Chinese Cars in
Boston Keep the Reputation for Quality