VIP CardThe Best Rewards Program

cartevipcard.caLet’s buy locally!

WHAT IS THE VIP CARD REWARDS PROGRAM? The VIP Card Rewards Program is an exclusive loyalty program offered to merchants of Prescott and Russell in an effort to encourage local purchases and ensure their success.

THE PROGRAM WILL HELP YOU DEVELOP STRONG CUSTOMER RELATIONSHIPS AND INCREASE YOUR SALES.

Repeat customers will spend 67% more in your store than a new customer.1

82% of small and medium business owners say that loyal customers are the main reason they achieve success.2

Once customers have their VIP card, they will start accumulating VIP dollars for each purchase made at your location and at other participating merchants. Accumulated VIP dollars can eventually be used as a method of payment for future purchases. Transactions will be made automatically through a web application specifically designed for the program or your existing banking terminal.

By rewarding your customers, you will establish a relationship with them and build their loyalty.

THE REGION IS LOSING$10 000 000EACH YEAR BECAUSERESIDENTS BUY ELSEWHERE.

The VIP Card Rewards Program is one of its kind that offers the best return on investment for consumers and merchants. All you need to do is compare and voilà!

See below what the VIP Card Rewards Program offers compared to other popular rewards programs for an average purchase price of $25.

From now on, your customers will no longer need to use multiple rewards cards because the VIP card is valid in a large variety of stores. Your customers will love it!

77% OF CONSUMERS SAY THAT THEY ARE MORE LIKELY TO CONTINUE DOING BUSINESS WITH COMPANIES OFFERING A LOYALTY PROGRAM.3

VIP Card Aeroplan Air Miles Canadian Tire

0.5 % to 15 % 1.5 % 0.6 % 0.5 %

$0.12 to $3.75 $0.37 $0.15 $0.12

71 % OF CONSUMERS SAID TO MODIFY WHEN AND WHERE THEY MAKE PURCHASES IN ORDER TO MAXIMIZE THE BENEFITS THEY RECEIVE THROUGH THE REWARDS PROGRAMS TO WHICH THEY PARTICIPATE.5

Source 4

THE BENEFITS OF THE VIP PROGRAM

Reward your customers for their purchases and build their loyalty.

Increase both the frequency of visits and value of your sales.

Get more clients by preventing the exodus of local customers to larger urban centers like Ottawa and Montreal.

Help creating a vibrant local economy in Prescott and Russell.

Encourage residents to buy locally.

Get your business known through exclusive visibility opportunities.

Stand out from your competitors.

Support your community and your local chamber of commerce.

HOW DOES THE REWARDS PROGRAM WORK?

Your customers will receive a free VIP

card

Your customers will start collecting VIP

dollars

Your customers will collect a balance

Cards will need to be activated on the

website:www.cartevipcard.ca

Your customers will be able to spend their VIP dollars

CUSTOMIZE YOUR VIP CASHBACK OFFER

We understand that each merchant in Prescott and Russell is unique. This is why we have created a rewards program that is flexible and customizable.

✓ MINIMUM PURCHASE ✓ CASHBACK PERCENTAGE BETWEEN 0.5% AND 15% ✓ FIXED CASH BACK ✓ OPTION TO MODIFY THE CASHBACK PERCENTAGE FOR A LIMITED TIME

LAUNCH OF THE VIP CARD REWARDS PROGRAM AT YOUR LOCATION

It is now simpler than ever to build customer loyalty. The VIP Card Rewards Program is carefully integrated to your banking terminal, which is compatible with or accessible through the web application.

OPTION 1: BANKING TERMINALS

• Compatible Desjardins banking terminals - IP connection• Compatible Global Payment banking terminals - IP connection • Compatible Chase Paymentech banking terminals - IP connection

OPTION 2: WEB APPLICATION

• Computer - IP connection

MONITORING AND REPORTING OF TRANSACTIONS

A web application has been specifically designed to help you monitor your VIP transactions at all times. It will allow you to create detailed reports and quantify the effectiveness of the VIP Card Rewards Program at your location.

SECURITY COMES FIRST!

THE MONEY THAT IS ACCUMULATED COLLECTIVELY ON VIP CARDSIS SECURED IN TRUST.

BE SEEN, BE KNOWN!PROMOTIONAL MATERIAL PROVIDED AT NO COST

Unlimited number of VIP cards • VIP card holder • VIP sticker • VIP promotional posters • VIP tent card

FREE VISIBILITY OFFERS

As a participating merchant, you will benefit from multiple free visibility offers that work best with your business in proportion with your participation rate in the VIP Card Rewards Program. The more you participate, the more visibility you will have!

✓ NEWSPAPER ADVERTISING ✓ RADIO ADVERTISING ✓ WEBSITE ✓ FACEBOOK PUBLICATIONS✓ MARKETING CONSULTING ✓ SAMPLE DISTRIBUTION ✓ VIDEO PRODUCTION ✓ PROMOTIONAL OBJECTS ✓ BULK E-MAILING ✓ RECOGNITION AT EVENTS ✓ PARTICIPATION IN TRADE FAIRS AND SHOWS

LOGO

COSTSIt is now possible for small and medium businesses in Prescott and Russell to access an affordable loyalty program. For a minimal investment, you provide yourself peace of mind by increasing your visibility and ensuring a loyal customer base.

INSTALLATION FEES

Installation fees must be paid once when the VIP Card Rewards Program is installed at your location. These fees include the VIP application download to your banking terminal and may vary depending on the model of your banking terminal.

COMPATIBLE DESJARDINS BANKING TERMINALS = $10/PER TERMINALCOMPATIBLE GLOBAL PAYMENT AND PAYMENTECH BANKING TERMINALS = $85/PER TERMINALWEB APPLICATION WITH CARD READER = $130/PER POINT OF SALEWEB APPLICATION WITH NO CARD READER = FREE

USER FEES

User fees ensure optimal operation of the VIP Card Rewards Program at your location. These include the management costs and the VIP cashback percentage that you offer your clients. These fees will be debited bimonthly from your bank account at the same time as you will receive a deposit representing your customers’ purchases completed during the same period.

PROGRAM MANAGEMENT FEES$0.15 +TAX / PER TRANSACTION

VIP CASHBACK PERCENTAGE FROM 0.5% TO 15% OR A FIXED AMOUNT

CONDITIONSYour business must be a member in good standing of your local chamber of commerce to participate to the VIP Card Rewards Program.

REFERENCES1 WILLIAMS, Jed. « BIA/Kelsey and Manta Joint Report: SMBs Shift Priority to Customer Retention », BIAKelsey, 2014, http://blog.biakelsey.com/ (page consultée le 27 juillet 2015) 2 CONSTANT CONTACT. « Constant Contact Survey: B2C Small Businesses Cite Customer Loyalty as Top Growth Driver », 2015, http://blog.biakelsey.com/ (page consultée le 27 juillet 2015) 3 BOND BRAND LOYALTY. 2015 Loyalty Report:Executive summary Canadian Launch Edition, 2015, page 10.4 PROTÉGEZ-VOUS. « Les programmes de récompenses : ne soyez pas dupes! », 2011, http://www. protegez-vous.org/org/medias/communique-aout-2011.html (page consultée le 27 juillet 2015)5 BOND BRAND LOYALTY. 2015 Loyalty Report: Executive summary Canadian Launch Edition, 2015, page 10.

PRESCOTT & RUSSELL BUSINESS ALLIANCE

The Prescott & Russell Business Alliance is a non-profit organization that aims to enhance and support the growth of Prescott and Russell chambers of commerce, including the Hawkesbury and Region Chamber of Commerce, the Prescott & Russell Chamber of Commerce as well as the Clarence-Rockland New Chamber of Commerce. The Prescott & Russell Business Alliance owns and manages the VIP Card Rewards Program and through this program, it promotes local economy and businesses.

INFO@CARTEVIPCARD.CA • WWW.CARTEVIPCARD.CA1 800-667-6307 EXTENSION 8108