iMapLibraries: A National Leadership Forum Grant

School of Library and Information Studies & FREACFlorida State University

Virtual Forum No. 2Tallahassee, FL

September 18 - 19, 2013

Project Leaders:

Christie M. Koontz, GeoLib ProgramSchool of Library and Information Studies

Dean JueFlorida Resources and Environmental Analysis Center (FREAC)

Lorri MonSchool of Library and Information Studies

Laura SpearsSchool of Library and Information Studies

Agenda• Project Review• Status Updates

– Library Geographic Market Area Mapping• Default Mapping• Define Your Own• Market Segmentation

– Social Media Activities– White Paper Outline

• Open Discussion

1) Identify public library outlets serving diverse markets using computerized mapping

2) Involve librarians and other public library interest groups in face-to-face as well as virtual meetings and social media

3) Document the necessary steps to help those individual public libraries better serve their diverse user populations

Our IMLS National Leadership Forum Grant

Long-term Project Impact

To identify and help develop regional and national library demonstration projects that will guide the improvement, measurement, and validation of each public library outlet as place in serving the diversity of populations within the local community.

Year 1 Products

• White paper describing the best practices, guidelines, courses of actions, and policies for helping the IMLS meet its library diversity goals

• Web map of U.S. library locations with socioeconomic and demographic data of relevance to libraries

Default Geographic Market Areas

DIY Geographic Market Areas

Market Segmentation

Social Media

iMapLibraries Social Media: Google FusionWhat Classes/Workshops do Libraries Offer?

Our project using Google Fusion & Social Media to “Put Your Library on the Map” – libraries serving diverse communities & lifelong learners

Classes Map: http://bit.ly/classesmap

Add Your Library’s Classes: http://imaplibraries.org/register.html

iMapLibraries Social Media Team: Dr. Lorri Mon and students Laura Spears, Jisue Lee, Nathaniel Ramos Jr. & Twanisha Presley

Classes in:

Computers,ESL,Government,Workforce,Health and“Other”

iMapLibraries Social Media: Google FusionWhat Spanish Services Do Libraries Offer?

Add Your Library: http://www.imaplibraries.org/spanishservices.html

Spanish Map: http://www.imaplibraries.org/spanishservices/

iMapLibraries Social Media Team: Dr. Lorri Mon and students Laura Spears, Jisue Lee, Nathaniel Ramos Jr. & Twanisha Presley

iMapLibraries Social Media: Google FusionOther Special Services for Diverse Users?

What other special services do libraries offer to diverse users e.g.:Seniors HomelessVeterans Job SeekersChildren MinoritiesAnd other special user groups?

Add your library for Senior Services:http://imaplibraries.org/socialmediaforms.html#seniorservices

iMapLibraries Social Media: Google FusionSpecial Spaces for Special People?

What special spaces do libraries offer for people in the community?

Makerspaces/FabLabsMeeting Rooms Auditoriums

TeenSpaces/KidSpaces Computer Labs Other spaces?

Add Your Library – Special Spaces

http://imaplibraries.org/socialmediaforms.html#specialplaces

iMapLibraries Social Media: Google FusionHow Do Libraries Help in Disasters?

What roles do libraries play and what services do libraries provide when disaster strikes the community?

iMapLibraries Social Media Team: Dr. Lorri Mon and students Laura Spears, Jisue Lee, Nathaniel Ramos Jr. & Twanisha Presley

Add Your Library: Emergency Serviceshttp://imaplibraries.org/socialmediaforms.html#emergencyservices

Losing Libraries (July 18, 2013 )Let’s get to know a little more about these 22 branch libraries slated for closure: Model City Branch Library has an art display of museum quality African textiles and African sculpture, and special collections for adults and children on African-American history, culture and literature. Model City serves African-American, Haitian and Hispanic populations. Lemon City Branch Library is located in “Little Haiti” and Little River Branch Library is located in the heart of the Haitian community. Hialeah Gardens Branch Library serves a largely Hispanic community. Many libraries offer special programs tailored to their communities such as Spanish language computer classes at Hialeah Gardens Branch Library, Concord Branch Library, and Palm Springs North Branch Library. Little River Branch Library offers computer literacy classes for seniors. The libraries offer places for kids to study, learn, and play. Culmer/Overtown Branch Library was Miami-Dade’s first child-focused branch, with 60% of the collection devoted to items for kids. These 22 libraries also offer a local “safety net” of free access to computers, wifi and Internet for local communities. For example, 8 computer terminals and 6 laptops are available at Sunset Branch Library; 21 computers at Fairlawn Branch Library; more than 25 computers at South Shore Branch Library;

http://imaplibraries.wordpress.com/2013/07/18/losing-libraries/

Who Loses When Libraries Close? (July 18, 2013 )

For families with children, libraries offer an alternative to the streets as a safe space in the local community for kids and teens to play, read, and participate in learning activities. Among the 22 Miami Dade communities at risk of closing libraries, eight in particular have more than 40% of households as families with children: Doral, Country Walk, West Kendall, Hialeah Gardens, Lakes of the Meadow, Golden Glades, Opa-Locka, and Model City. Among renters living in the 22 communities, at least 14% or more did not own a car for the library market areas of South Shore, Model City, Civic Center,Culmer/Overtown, Little River and Lemon City. Among the communities slated to lose their libraries, two that had per capita average incomes close to the federal poverty line for individuals ($11,490) were: Model City and Opa-Locka. The libraries with over 50% Black populations in their local market areas were Golden Glades,Model City, Opa-Locka and Little River. The libraries in market areas with over 50% Hispanic populations were Hialeah Gardens, Concord, Fairlawn, Lakes of the Meadow, Shenandoah, Civic Center, Sunset, Doral, West Kendall, Country Walk,Tamiami, Virrick Park, North Shore and Culmer/Overtown.

http://imaplibraries.wordpress.com/2013/07/24/who-loses-when-libraries-close/

How Do You Choose Which Libraries to Close? (July 18, 2013 )

In this post, we analyze the socioeconomic and demographic characteristics of the people who are likely being served by each of the 22 Miami Dade County library branches that were recently chosen to be closed, and we compare their characteristics with the branches that are to remain open.1) The closed libraries serve a higher percentage of Hispanics than the libraries that will remain open.2) Closed libraries have a lower percentage of English-speaking households and a higher percentage of Spanish-speaking households3) Closed libraries have a higher percentage of households speaking an Indo- European language with a higher degree of linguistic isolation than libraries that will remain open. 4) The average median income, average per capita income, and average housing value for the Census block groups within the library’s market area is noticeably lower for those libraries that will be closed as compared to the libraries that will remain open.

http://imaplibraries.wordpress.com/2013/07/26/how-do-you-choose-which-libraries-to-close/

Are Library Closures Fair to Everyone? (July 30, 2013)

Our study also noted that libraries to be closed serve areas with a higher percentage of households of other races with more linguistic isolation than the libraries remaining open. Over 10% of the households in the library market areas of Little River and Lemon City are linguistically isolated, the highest percentages in Miami Dade County. Another way to look at equity and fairness is to examine the library usage statistics at the various branches

1) the to-be-closed Model City branch serves one of the poorest areas of the county, it is estimated to have one of the ten highest branch usages of PCs (.488 vs. .356 county-wide) as well as door count among all the branches (2.273 vs. 1.478 county-wide).

2) 2) the to-be-closed Lemon City branch has one of the three highest per person usage of any Miami-Dade county library based upon the gravity model (3.187), with only the Main Library and the Miami Beach Regional Library being higher (10.988 and 3.813, respectively) The Lemon City branch also serves a high percentage of renters with limited transportation options as well as high numbers of social security recipients

http://imaplibraries.wordpress.com/2013/07/30/are-library-closures-fair-to-everyone/

iMapLibraries Social Media: Google FusionWhat Classes/Workshops do Libraries Offer?

Our project using Google Fusion & Social Media to “Put Your Library on the Map” – libraries serving diverse communities & lifelong learners

Classes Map: http://bit.ly/classesmap

Add Your Library’s Classes: http://imaplibraries.org/register.html

iMapLibraries Social Media Team: Dr. Lorri Mon and students Laura Spears, Jisue Lee, Nathaniel Ramos Jr. & Twanisha Presley

Classes in:

Computers,ESL,Government,Workforce,Health and“Other”

iMapLibraries Social Media: Google FusionWhat Spanish Services Do Libraries Offer?

Add Your Library: http://www.imaplibraries.org/spanishservices.html

Spanish Map: http://www.imaplibraries.org/spanishservices/

iMapLibraries Social Media Team: Dr. Lorri Mon and students Laura Spears, Jisue Lee, Nathaniel Ramos Jr. & Twanisha Presley

iMapLibraries Social Media: Google FusionOther Special Services for Diverse Users?

What other special services do libraries offer to diverse users e.g.:Seniors HomelessVeterans Job SeekersChildren MinoritiesAnd other special user groups?

Add your library for Senior Services:http://imaplibraries.org/socialmediaforms.html#seniorservices

iMapLibraries Social Media: Google FusionSpecial Spaces for Special People?

What special spaces do libraries offer for people in the community?

Makerspaces/FabLabsMeeting Rooms Auditoriums

TeenSpaces/KidSpaces Computer Labs Other spaces?

Add Your Library – Special Spaces

http://imaplibraries.org/socialmediaforms.html#specialplaces

iMapLibraries Social Media: Google FusionHow Do Libraries Help in Disasters?

What roles do libraries play and what services do libraries provide when disaster strikes the community?

iMapLibraries Social Media Team: Dr. Lorri Mon and students Laura Spears, Jisue Lee, Nathaniel Ramos Jr. & Twanisha Presley

Add Your Library: Emergency Serviceshttp://imaplibraries.org/socialmediaforms.html#emergencyservices

Losing Libraries (July 18, 2013 )Let’s get to know a little more about these 22 branch libraries slated for closure: Model City Branch Library has an art display of museum quality African textiles and African sculpture, and special collections for adults and children on African-American history, culture and literature. Model City serves African-American, Haitian and Hispanic populations. Lemon City Branch Library is located in “Little Haiti” and Little River Branch Library is located in the heart of the Haitian community. Hialeah Gardens Branch Library serves a largely Hispanic community. Many libraries offer special programs tailored to their communities such as Spanish language computer classes at Hialeah Gardens Branch Library, Concord Branch Library, and Palm Springs North Branch Library. Little River Branch Library offers computer literacy classes for seniors. The libraries offer places for kids to study, learn, and play. Culmer/Overtown Branch Library was Miami-Dade’s first child-focused branch, with 60% of the collection devoted to items for kids. These 22 libraries also offer a local “safety net” of free access to computers, wifi and Internet for local communities. For example, 8 computer terminals and 6 laptops are available at Sunset Branch Library; 21 computers at Fairlawn Branch Library; more than 25 computers at South Shore Branch Library;

http://imaplibraries.wordpress.com/2013/07/18/losing-libraries/

Who Loses When Libraries Close? (July 18, 2013 )

For families with children, libraries offer an alternative to the streets as a safe space in the local community for kids and teens to play, read, and participate in learning activities. Among the 22 Miami Dade communities at risk of closing libraries, eight in particular have more than 40% of households as families with children: Doral, Country Walk, West Kendall, Hialeah Gardens, Lakes of the Meadow, Golden Glades, Opa-Locka, and Model City. Among renters living in the 22 communities, at least 14% or more did not own a car for the library market areas of South Shore, Model City, Civic Center,Culmer/Overtown, Little River and Lemon City. Among the communities slated to lose their libraries, two that had per capita average incomes close to the federal poverty line for individuals ($11,490) were: Model City and Opa-Locka. The libraries with over 50% Black populations in their local market areas were Golden Glades,Model City, Opa-Locka and Little River. The libraries in market areas with over 50% Hispanic populations were Hialeah Gardens, Concord, Fairlawn, Lakes of the Meadow, Shenandoah, Civic Center, Sunset, Doral, West Kendall, Country Walk,Tamiami, Virrick Park, North Shore and Culmer/Overtown.

http://imaplibraries.wordpress.com/2013/07/24/who-loses-when-libraries-close/

How Do You Choose Which Libraries to Close? (July 18, 2013 )

In this post, we analyze the socioeconomic and demographic characteristics of the people who are likely being served by each of the 22 Miami Dade County library branches that were recently chosen to be closed, and we compare their characteristics with the branches that are to remain open.1) The closed libraries serve a higher percentage of Hispanics than the libraries that will remain open.2) Closed libraries have a lower percentage of English-speaking households and a higher percentage of Spanish-speaking households3) Closed libraries have a higher percentage of households speaking an Indo- European language with a higher degree of linguistic isolation than libraries that will remain open. 4) The average median income, average per capita income, and average housing value for the Census block groups within the library’s market area is noticeably lower for those libraries that will be closed as compared to the libraries that will remain open.

http://imaplibraries.wordpress.com/2013/07/26/how-do-you-choose-which-libraries-to-close/

Are Library Closures Fair to Everyone? (July 30, 2013)

Our study also noted that libraries to be closed serve areas with a higher percentage of households of other races with more linguistic isolation than the libraries remaining open. Over 10% of the households in the library market areas of Little River and Lemon City are linguistically isolated, the highest percentages in Miami Dade County. Another way to look at equity and fairness is to examine the library usage statistics at the various branches

1) the to-be-closed Model City branch serves one of the poorest areas of the county, it is estimated to have one of the ten highest branch usages of PCs (.488 vs. .356 county-wide) as well as door count among all the branches (2.273 vs. 1.478 county-wide).

2) 2) the to-be-closed Lemon City branch has one of the three highest per person usage of any Miami-Dade county library based upon the gravity model (3.187), with only the Main Library and the Miami Beach Regional Library being higher (10.988 and 3.813, respectively) The Lemon City branch also serves a high percentage of renters with limited transportation options as well as high numbers of social security recipients

http://imaplibraries.wordpress.com/2013/07/30/are-library-closures-fair-to-everyone/

iMapLibraries Integrated Analytics

SMDPL Facebook

page is created

SMDPL Facebook

page is created

Facebook post about

iMapLibraries blog

Facebook post about

iMapLibraries blog

Emails sent via FLA and

State Lib list-servs

Emails sent via FLA and

State Lib list-servs

19 Tweets19 Tweets

Analysis of Integrated AnalyticsiMapLibraries Blog Posts

– 7/18 Losing Libraries• 7/19 Best Day ever with 1094 views, 746 visitors• 471 Facebook shares from 797 views on SMDPL• 60 Twitter Shares

– 7/24 Who Loses When Libraries Close?• 173 Facebook shares from 1535 views on SMDPL

– 7/26 How Do You Choose Which Libraries to Close?– 7/30 Are Libraries Closures Fair to Everyone

White Paper Outline• Introduction• Why Equity of Library Services is Important• Current Status of National Library Data• Additional Data Needs for Improving Equity of Library

Services• Advantages of Map-based Library Data Environment• Needed Functionalities for Map-based Library Data

Environment• Roadmap to a GIS Environment for IMLS Library Data• Discussion / Conclusions / Recommendations

http://iMapLibraries.org

DISCUSSION AND QUESTIONS?