Visa Youth Prepaid Cards and financial capability

Visa Europe PublicThis information is not intended, and should not be

construed, as an offer to sell, or as a solicitation of an offer to purchase, any securities

Presentation Identifier.2Information Classification as NeededVisa PublicVisa Prepaid Youth Market December 2009

18 – 24 : 31m12 – 17 : 64m

European youth market

There are 95m young people aged 12 – 24 living in Europe representing 17% of the total population.

Forward Thinking : Quantifying the Prepaid Opportunity in Europe August 2009

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Factors influencing youth payments

Forward Thinking : Quantifying the Prepaid Opportunity in Europe August 2009

Increasing disposable income

Dependence on parents

Influence of parents

Internet

Presentation Identifier.4Information Classification as NeededVisa PublicVisa Prepaid Youth Market December 2009

Visa prepaid youth products

18 - 24 Under 18’s €36bn pa cash spend

Strong preference for debit over credit due to debt concerns

50 – 60% of students have part-time jobs

A general purpose card loaded either by themselves or by parents/ employers

71% of European teenagers receive

a monthly allowance

Average allowance is €35 per month

A prepaid card loaded by parents

Substitute for cash allowances and pocket money

click for more information

click for more information

Presentation Identifier.7Information Classification as NeededFor Visa Internal Use Only Visa Prepaid Youth Market December 2009 7

Cardholder Benefits

ConvenienceBuy what you want when you want to but keeping spending

under control

Provides young people with easy access to funds using a

trusted payment brand

IndependenceAllows young people to have the financial independence

they seek

A powerful tool for parents to use as part of financial

education

SecuritySafer than carrying cashFunds can be added on a

regular basis and parents can track spending

AcceptanceAccepted anywhere Visa is –

home and abroadTrusted and widely

recognised payment brand

Benefits to youths Benefits to parents

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Visa Prepaid web pages

Backhttp://www.visaeurope.com/personal/youthprepaid/main.jsp

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Online learning module for schools

Financial education tools available

Budget tool

Money Game

• Help foster money management skills

• Developed by independent financial education experts

• Teaching packs for use in schools

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Budget Buddy

http://www.visaeurope.com/personal/youthprepaid/budgetbuddy.jsp Back

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Money Game

Backhttp://www.visaeurope.com/personal/youthprepaid/moneygame.jsp

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Money Game

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Money Game

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Money Game

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Money Game

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Money Game

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Money Game

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and Visa working together

• NIACE is a membership-led voluntary organisation

– Our mission is to promote adult learning – more, better and different opportunities to learn

– Our 700 members include colleges, universities and voluntary organisations

– 250 staff working throughout UK

• Our work includes:

– Advocacy – working with policy-makers at all levels

– Research – finding out what works best for adult learners

– Supporting educators with training and resources

• Partnerships with other sectors

– Our partnership with VISA is the first in the banking sector

– Financial services companies have an important role to play in financial learning

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http://www.visaeurope.com/personal/youthprepaid/financialed.jsp

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Managing Money

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Managing Money

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Managing Money

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Managing Money

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The Visa Prepaid Financial Education Plan

• Schools programme

– Worksheets

– Lesson plans

– Developed by education professionals

• Staff volunteering

– Encourage involvement from staff at Visa and our Member banks

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Thank you

Caroline Birchinall

Senior Manager, Head of Prepaid Proposition Development

Visa Europe

Howard Gannaway

Research Fellow in Financial Education

National Institute of Adult Continuing Education, UK