VISHAL MEGA MARTVishal Retail Ltd.

PRESENTED BY:

MANDEEP KUMAR

11HM14

NITK,SURATHKAL

COMPANY PROFILE

1. Year of establishment :- 1986 ( Kolkata)

Founders-Mr. Ramchandra Agarwal & Mrs. Uma Agarwal

2. Logo :-

3. Punch line :- “Value for Money”

4. Headquarter :- Delhi

5. Website www.vishalmegamart.com

PLACE

• 183 stores in 24 states in 110 cities covering 2990146 sq ft

• 7 distribution centers and 31 trucks• Targeting towards tier 2 & tier 3 cities• Two manufacturing plants in Gurgaon &

Dehradun• Online shopping through

www.vishalmegamart.net

PRICE

• Comparably low prices to target middle and lower middle class

• Price = cost + profit

• Uniform pricing policy in all store

• Psychological discounting

• Special events pricing

PROMOTION

• Loyalty program• SBI Co branded credit card• Bond with bennett coleman and company

limited• Print and electronic advertisement• Road side hoardings• HALLA BOLL stalls • Different kind of discounts and special offers

PROCESS

• Production and purchasing

• Distribution

• Actual purchase by customers

• Billing

• Three stages check out

PEOPLE

• VRPL have around 7000 employees both employed in their stores as well as in their manufacturing units and other facilities.

• The Company provides 66 hours of training before actual work assignment

• Recruitment through walk ins, employees referral & career consultancies

PHYSICAL EVIDENCE

• This include delivery and display of goods. It may be current system and available facilities.

• -Infrastructure – Stand Alone Commercial Building

• -Clean, Air-conditioned outlet• -Equipment – computer, BCR, Desk etc State of

Art

Special thanks

• Mr Narendra Tripathi

Admin Manager

Vishal mega mart

Panchkula Haryana