© 2011 IBM Corporation

@Lotus_CEE #getsocial11

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Visible Social Business Results(continued)

Brandon SeppaSocial Business and Web Experience Consultant

IBM SWG - CEE, Middle East, and Africa

#getsocial11

© 2011 IBM Corporation 2 @Lotus_CEE #getsocial11

Do you know this person?

Our focus in 2010 ...

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Or even worse, this person?

Our focus in 2010 ...

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Are you stuck in Email Jail? Are you sure you have the right file? Can't find people resources?

How do you share a good idea? Do you need a gathering place? Can't keep your team on track?

Emphasis on value to the individual

Our focus in 2010 ...

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● Accepted “Social Network Science” for Business

­ Weak ties are strong

­ Crowds are wise

­ With more eyeballs, “more bugs are shallow”

● Employee productivity

­ Budgets shifting away from tools to create/store more proprietary documents (ex. MS Office)

● Collective Realization

­ Knowledge work has dramatically changed

So much has changed in one year ...

http://bit.ly/dFBxx1

Emphasis on value to the organization

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● Work has become increasingly collaborative

­ Ex./ Consolidation of work streams with groups previously unknown to you

● Decision making is increasingly social (“group think”)

­ Represents a change in global management style and workplace demographics

● Knowledge Management is back!

­ But this time it will be successful

● The volume of information is staggering and growing rapidly

­ This information is critical to decision-making but it competes for your time

How has knowledge work changed?

We must re-think the “Knowledge Work Console" for the Age of Social Business

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IBM Project VulcanA multi-year vision for exceptional work experiences

● Employee productivity and success

­ Unifying environment that simplifies interaction with information and processes

­ Aggregation and filtering capabilities to for better attention management

­ Facilitation of in-context actions without distraction with embedded experiences

­ Mobile as a FIRST CLASS client

­ Social analytics to assist with discovery of relevant people and information

● Accelerated deployment and updates

­ Greater emphasis on web-delivered clients to lower client-side delivery costs

­ Hybrid delivery architecture to provide choice and lower cloud transition risk

● Open application model

­ Easily integrate applications with advanced collaboration-centric UI paradigm

­ Open web-centric technologies leverage in-market skills

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Introducing theIBM Social Business Toolkit

http://developer.lotus.com/sbt

The “Knowledge Work Console" for the Age of Social Business

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Mail widget for inbox access

Calendar widget

Enterprise Activity Stream

Filters help to sift through content quickly

Key Concept: Enterprise Activity Stream

Social Business Toolkit

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File sharing embedded experience in email

Key Concept: Embedded ExperiencesReach your entire collaboration environment from one URL

Social Business Toolkit

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Notes Next Client with Embedded Experience

Social Business Toolkit

File sharing embedded experience in email

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Change your thinking from “send” to “share”

Key Concept: Share Box

Social Business Toolkit

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“Quick Look” dropdowns for mail, calendar, people and places triggered on hover

Apps menu includes all other applications a user has access to including third-party extensions

Site-wide settings, identity and access to My Profile

Key Concept: Common, extensible, navigation

Social Business Toolkit

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Pervasive access to unified communications capabilities

Key Concept: Built-in UC

Social Business Toolkit

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Collaborative, simultaneous editing with commenting and tasks

Key Concept: Integrated collaborative editing

Social Business Toolkit

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Key Concept: Platform Optimized

Social Business Toolkit

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Demonstration

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What is important to IBM as we move forward?

ContinuityBuilding on today's capabilities for a smooth path to tomorrow

InnovationApplying analytics to enhance situational awareness and empower people to work in new ways

OpportunityMaking possible the next generation of solutions built on an open foundation

ConvergenceUnifying the experience to best meet individual needs across access and delivery models

© 2011 IBM Corporation 19 @Lotus_CEE #getsocial11

How to ready your organization for Social Business

● Upgrade to release 8.5 of IBM Lotus Notes and Domino

­ Notes and Domino 8.5 upgrade has an average ROI of 147% *

• Microsoft Exchange 2010 upgrade has an ROI of 29% *

­ 52% lower TCO than Microsoft Exchange **

­ So much more than Email/Calendar/Contacts!

• Includes Mobile, Chat, Office Productivity, Personal Content Library (all with support)

* Forrester Research “Total Economic Impact of Collaboration”, 2009

** Applicable.com, February, 2010

Today's capabilities

● Upgrade to IBM Lotus Sametime Standard­ Web Meetings, VOIP/Video, Location awareness, File Transfer, public gateway, web SDK

• Native applications for Android and Apple iOS shipping soon!­ Existing Notes and Domino customers can upgrade for ~40 USD/user

● Deploy IBM Connections this year­ Strategic priority for every organization in 2011

© 2011 IBM Corporation

@Lotus_CEE #getsocial11

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Thank you!

Brandon SeppaSocial Business and Web Experience Consultant

IBM SWG - CEE, Middle East, and Africa