• Vision -what the company wants to become• Mission -what is our business, why are we here ,why

do we exist

Example of Good vision

• Our Vision is Pure

- To be the leading water provider of quality

• Explanation The company mention the direction where it wants to

become

Example of NG vision

• Vision - Good quality - High quality product - Fast delivery

ExplanationThe company mention the current condition of

service instead of what it want to become

EFE(External factor analysis)Factor Importanc

eWeighted Capability Weighted

scoreStrength Weakness

Environmental analysis

The factor that should be include in the EFE should come from this category

• Sociocultural• Technology• Economy • Ecology• Politic

Industrial analysis

• New entrance• Customer• Competitor• Supplier• Subtitude

IFE (Internal factor analysis)Factor Importanc

eWeighted

Capability Weighted score

Strength Weakness

Internal analysis

• The factor for IFE should come from this category

• Financial• Marketing• Operation/R&D• Management

TOWS MATRIXStrength Weakness

OpportunityGenerate strategy that use strength to take advantage of opportunity

Generate strength to take advantage of opportunity by overcoming weakness

Threat Generate strategy to use strength to avoid threat

Generate strategy to minimize weakness and avoid threat

Example TOWS MATRIXStrength1. Kemampuan untuk membuat 2 ribu bungkus nasi lemak sehari

Weakness

Opportunity1. Tiada penjual nasi lemak di Kolej Zaaba

(S1,01) menjual nasi lemak di Kolej Zaaba

Threat