Visual Identity Manual - Compass...

Visual Identity ManualVersion 2 - January 2009 - English

A member of Compass Group PLC

Version 2 - January 2009 - English Contents

Introducing the brand

1 Introduction

1.1 Introduction

1.2 Vision

1.3 Contacts

Brand Elements

2 Basic Elements

2.1 Logos

2.2 Logo rules

2.3 Logo – strapline uses

2.4 Colours

2.5 Typography

2.6 Using endorsements

2.7 Paper

Applications

3 Stationery

3.1 A4 letterhead

3.2 Business card and compliments slip

3.3 Fax header and memo

3.4 Address label and envelope

4 Literature

4.1 Literature covers

4.2 Literature layouts

4.3 Folders and flyers

5 Advertising

5.1 Corporate advertising and sponsorship

5.2 Recruitment advertising

6 Presentations

6.1 Presentation slides

6.2 Internet and intranet

7 Branding

7.1 Signage

7.2 Branded items

IntroductionContents Basic elements Stationery Literature Advertising Presentations Branding

Version 2 - January 2009 - English

Welcome to the visual identity manual for Scolarest.

The manual provides guidance on the way in which the Scolarest identity is used and interpreted in various communications materials.

Visual presentation is an essential element of our service. Through consistent but creative use, the identity fully reflects the Scolarest brand values.

For further information or any other requirements, contact Group Market Development (see Contacts page for details).

All measurements in this document are in millimetres (mm).

Introduction 1.1


Introduction


Our vision is:

‘ To be the most highly regarded, quality company in our market sector.’

Scolarest is dedicated to nurturing a happy, safe and healthy lifestyle, contributing to a sustainable world.

Introduction 1.2


Vision


Logos, templates and brand guidelines which are most regularly used are available for download from Mercury, the Compass Group Intranet site. If you have any queries or questions about this manual and the brand identity elements, please contact Group Market Development in Chertsey, UK. Group Market Development Compass Group PLC Compass House Guildford Street Chertsey Surrey KT16 9BQ Tel: +44 (0)1932 573134 Fax: +44 (0)1932 573174 Email: [email protected]

Only for information on internal communications and guidance on intranet or internet, please contact Group Internal Communications in Chertsey, UK.

Email: [email protected]

Introduction 1.3


Contacts

Version 2 - January 2009 - English Basic Elements 2.1

Logos

The Scolarest logo consists of a graphic plate symbol and the word Scolarest, as illustrated. As the single most important element in the Scolarest identity, the logo must appear as detailed in this literature. The logo is presented in primary and secondary formats with a predetermined positioning of the graphic plate in relation to the word Scolarest.

To complement the logo, the graphic plate symbol can be used in isolation as a design feature on the condition that the logo also appears elsewhere in full on the printed material. An exception to this however, could be granted on request, for such items as business gifts, where the graphic plate symbol can appear solus.

1. The Primary Logo Form This form of the logo must be used wherever possible. The preferred option must always be 3 primary spot logo colours. However, 4 colour process plus 5th colour option (orange being 5th colour), are also available.

2. The Secondary Logo Form This logo form has been created for design flexibility, for example where the logo may be surrounded by text but more specifically where the logo appears on a coloured background. This format with a border surround is not designed for use on a white background.

3. Single Colour Version For single colour use the logo linework varies slightly for clarity. Single colour version may print in black or Pantone 301 (Blue).

4. Graphic Plate Symbol Colouring must follow the Primary logo form rules or the single colour version rules.

5. White version For single colour use, the logo linework varies slightly for clarity. This version of the logo must be used on a black background or on any of the secondary colour palette (see section 2.4).

1

3

5

2

4



Logo rules

Whilst there is flexibility on the positioning of the logo on the page, the logo in its primary and secondary formats must be surrounded by adequate space to achieve impact.

As a basic rule the space above, below and either side of the complete logo (ie. from the top of the graphic plate symbol to the baseline of the text) must not be less than the equivalent height of the character ‘I’ in Scolarest.


1. The logo must always include the graphic plate symbol.

2. The logo cannot be distorted.

3. The plate cannot be moved into a different position.

4. The logo should appear white out of a dark coloured background.

1

3

2

4


Logo – strapline uses

The strapline, an example of which is illustrated opposite can appear either reversed out of Scolarest Blue (Pantone 301) or on a white background, in Scolarest Blue. The strapline should be positioned under, and to the full width of the word ‘Scolarest’, as illustrated.

A descriptor may be required, to position Scolarest within, for example, a sub-sector of the market such as universities. The descriptor must be positioned as illustrated, but cannot be introduced without prior discussion and agreement with Group Market Development.

If both a strapline and a descriptor are required, the strapline should be positioned underneath the descriptor.


The strapline

Descriptor

Example Straplines

Example Only

E D U C AT I O N A L F O O D S E RV I C E F RO M E U R E S T

E D U C AT I O N A L F O O D S E RV I C E F RO M E U R E S T

University Foodservice

If a strapline and/or a descriptor is required, this must appear in 7.5pt upper and lower case, and line up with the character ‘t’ in Scolarest.


Colours

Primary colours The primary colour palette is used for logos and typography and forms the main colour scheme for all communications.

Secondary colours The secondary colours may be used as a background to a ‘white out’ Scolarest logo but must never substitute any of the designated corporate colours within the logo.

Scolarest BlueIn lieu use PANTONE® 301 Scolarest GreenIn lieu use PANTONE® 3288 Scolarest OchreIn lieu use PANTONE® 151

Scolarest GreyIn lieu use PANTONE® 430 Scolarest Ice BlueIn lieu use PANTONE® 277 Scolarest RedIn lieu use PANTONE® 485 Scolarest YellowIn lieu use PANTONE® 109 Scolarest VioletIn lieu use PANTONE® 2597 Scolarest Leaf GreenIn lieu use PANTONE® 554

Scolarest Blue

Cyan 100%Magenta 43%Yellow 0%Black 18%

Scolarest Green


Scolarest Ochre


Scolarest Grey


Scolarest Yellow


Scolarest Ice Blue


Scolarest Violet


Scolarest Red


Scolarest Leaf Green



Primary colours

Secondary colours


Typography

The typeface for Scolarest text is Gill Sans. The recommended fonts are illustrated which can be complemented by italicised variations.

Please note Gill Sans may also be referred to as Humanist.

Gill Sans Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Gill Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Gill Sans Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Gill Sans Extra Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Gill Sans Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Gill Sans Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Gill Sans Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Gill Sans Extra Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789



Using endorsements


The Compass Group endorsement logo is used to give authority as an endorsement to the highly successful group of operating companies and foodservice brands for which Compass Group is the parent.

1. This endorsement logo combines two elements: the Compass Group logo and the endorsement text ‘A member of Compass Group PLC.’

2. The Compass Group endorsement text only version uses just the text line: ‘A member of Compass Group PLC.’ The text only version is used as an alternative to the endorsement logo, particularly when space on stationery and literature items is restricted.

3. Use of the endorsement text with sector brand logo.

4. Example of endorsement logo use on back cover of brochure and example of text only endorsement on business card.

ColourThe Compass Group endorsement logo can be printed in black and gold or in black only.

TypefaceThe endorsement text, whether used as part of the endorsement logo or on its own, may be set inHelvetica Neue 55 Roman or to match the operating company’s house typeface. In all cases ‘PLC’ is set at 0.5pt less than ‘A memberof Compass Group’ and never in an italic version of a typeface.

Minimum sizesTo determine the minimum size of the Compass Group endorsement logo use the length of the Compass Group logotype as a unit of measurement.

This value represents ‘X’. The minimum size for ‘X’ is 16mm wide. The minimum point size of the Compass Group endorsement text only version (‘A member of Compass Group’) is 5.5pt. (‘PLC’) 5pt.

The Compass Group Endorsement Logo

Signature

Logotype

EndorsementText Only

The Compass Group Endorsement Logo

Signature

Logotype

EndorsementText Only

Lorem ipsum dolor sit

amet, consectetur ans

adipiscing elit uisque

aliquet scelerisque risus

enean varius cursus.

Duis dignis sim accu san

lacus. Duis erat nisifrin

gilla sed, porttitor id,

dignissim sit amet mise.

123 Street Name

Name of City or Town

Postcode

Tel: 01234 567000

Fax: 01234 567012

123 Street Name


Postcode

Tel: 01234 567000

Fax: 01234 567012

123 Street Name


Postcode

Tel: 01234 567000

Fax: 01234 567012

Local legal information line oneLocal legal information line twoLocal legal information line one

000000


This literature is printed on Revive paper. Revive 75 Silk, Matt and Uncoated is made from 75% recovered waste and 25% virgin wood fibre. Both products are fully biodegradable and recyclable and produce in mills which hold ISO 14001 accreditation.


1

32

4

A N OtherpersonTitle

Local Legal NameTrading Address 1Trading Address 2Tel 000 0000000



Paper


For office stationery: We highly recommend you use Conqueror CX22 Smooth Brilliant White paper (which is suitable for litho offset and digital printing).

The Conqueror range is produced to ISO 9002 and 14001 standards using cellulose free of chlorine. It is also resistant to aging and appropriate for archive storage (ISO 9706).

Its quality allows us to use a lighter weight paper.

For brand literature: Brochures and leaflets are essential to our business, but can use large quantities of paper stock.

In order to minimise Compass Group’s impact on the environment we insist on using a high percentage recycled paper such as Revive.

The Revive range maintains a quality feel and high environmental standards. Revive products are fully biodegradable and recyclable and produced in mills which hold ISO 9001 and ISO 14001 accreditations.

When you print using this stock, please always use the relevant environmental endorsements on the rear cover, to reassure our customers of our considered approach.

If required, covers are sealed using matt laminate. Do not use gloss laminate, UV, gloss or matt varnish.

Paper for Specification

Letters / Envelopes 100gsm Conqueror CX22 smooth Brilliant White Business Cards 320gsm Conqueror CX22 smooth Brilliant White Compliments Slips 160gsm Conqueror CX22 smooth Brilliant White Labels Brilliant white with self-adhesive back

Brochures (outer sleeve) 250gsm Revive Matt board Brochures (inner content) 120gsm Revive 75 Matt or Uncoated Flyers / Leaflets 160gsm Revive 75 Silk

Laser / Copying paper 80gsm Recycled Bond (any supplier)

This literature is printed on Revive paper. Revive 75 Silk, Matt and Uncoated is made from 75% recovered waste and 25% virgin wood fibre. Both products are fully biodegradable and recyclable and produce in mills which hold ISO 14001 accreditation.

1. Table of recommended paper stocks. These are available from major international paper suppliers such as Arjo Wiggins. Should the recommended stocks not be available in your region, please ask your supplier to provide you with the closest equivalent. Units: gsm = grams per square metre.

2. The FSC mark and accompanying text should be printed on the rear cover as long as FSC accredited stocks are used throughout the publication. Please ask your printer to check that these details are relevant to their accreditation before sign off.

1

2

Version 2 - January 2009 - English Stationery 3.1

A4 and US letterhead

The logo should always appear top left of the letterhead as illustrated, unless local variations dictate otherwise. Guideline measurements are indicated which apply to A4 formats.

The Compass Group endorsement must be included on all items, positioned bottom right with legal information. The endorsement includes the Group logo and the text line ‘A member of Compass Group PLC,’ centred beneath. See the ‘Using Endorsements’ section of this manual for details.

The full endorsement, ie. logo and text line must appear on letterheads but the text line only needs to be included on other items of stationery.

For US paper sizes, use the same proportion and logic.

Size 297 x 210 wide

X=16mm

Local Legal Name7.5/12pt Gill Sans Regular

Trading Address7.5/12pt Gill Sans Regular

Tel and Fax7.5/12pt Gill Sans Regular

Compass Group endorsement6pt Gill Sans Regular

PaperAlways use the ‘Paper’ section of these guidelines when selecting print stock.

All stationery with the exception of memos, continuation sheets and fax headers, must be printed in 3 spot corporate colours.

A continuation sheet may be printed with the graphic plate symbol only, either in single colour (Pantone 301 Blue) or in the 3 corporate colours, Pantone 301 Blue, Pantone 151 Ochre and Pantone 3288 Green.

Local Legal NameTrading Address 1Trading Address 2

Tel 000 0000000Fax 000 0000000

Local Accreditations

Local Legal AddressLocal Legal Address 2

A. N. OtherTitle/DepartmentCompany Name

StreetTown/City

Postcode

1 November 2009


Salutation

Optional letter title

Use the optional letter title set at 12 points typesize when you wish to highlight theparticular subject of the letter. Be direct and to the point, do not wait for the next paragraphto introduce your subject.

Expand your subject in the following paragraphs, either in continuous text or a list of points like this.

• The address aligns with the Local Legal Name of the printed address block.

• Fold letters into equal thirds to fit into a DL envelope.

• Range text left and insert one full line space between paragraphs.

Use subheadingsUse subheadings if the letter is long and discuss more than one topic. These help break upthe text and hold attention. Set them in bold for added emphasis and only underline them if you cannot use bold text.

The sign-off should be typed two lines below the last paragraph and the sender’s name andtitle or department five lines below that.

Close

Name of writerTitle/Department

38

13

158

10

155 16

15 49

US letterformat


X


Business card and compliments slip

A N OtherpersonTitle

Local Legal NameTrading Address 1Trading Address 2Tel 000 0000000


32

3

22

11

4

9 40 32


Tel 000 0000000Fax 000 0000000

With Compliments


38

56

13

8

15 49 30

Size 54 x 86 wide

Size 99 x 210 wide


Business cards

Individual Name8.5/10pt Gill Sans Regular




Compliment slip






The full Compass Group endorsement is not required – only the text line should be included.


Fax header and memo

All stationery with the exception of the memo and fax cover sheets (which are printed in black only), must be printed in the corporate Scolarest colours.







Fax

To

Company

Fax No

From

Fax


Tel 000 0000000Fax 000 0000000

41 38

1311

10 100 3549

Size 297 x 210 wide

Memo

To:

From:

Date:

Ref:

Memorandum


Tel 000 0000000Fax 000 0000000

38 38

1320

10

10

10

8

15 3549

Size 297 x 210 wide


Any PersonCompany NameCompany AddressStreet NameCounty Postcode

Any PersonCompany NameCompany AddressStreet NameCounty Postcode

Stationery 3.4

Address label and envelope

Plain DL sized envelopes should be used for all standard correspondence.

Envelopes can be branded with the Scolarest logo by applying branded self-adhesive labels.


Envelopes

Address block7.5/12pt Gill Sans Regular

ColoursAll type prints black


Address labels

Address block7.5/12pt Gill Sans Regular

ColoursScolarest logo prints in corporate colours. All type prints black.

PaperAlways use the ‘Paper’ section of these guidelines when selecting print stock.Size DL envelopes

Size 80 x148 wide


Brochure TitleSub-head brochure

description text

Brochure TitleSub-head brochuredescription text

Brochure TitleSub-head brochuredescription text

Brochure TitleSub-head brochure

description text

Literature 4.1

Literature covers

The literature system illustrated provides a very fl exible framework for brochure production. It has been created to allow for local design requirements whilst maintaining a common Scolarest branding.

Brochure covers can incorporate any of the basic logo colours or secondary colour palette, with or without photography. The photographs used in 1 and 3 are examples only. If style 1 is used, the picture should be framed, as illustrated, in a sweep of colour to complement the curves of the graphic plate symbol. Similarly the design of 3 and 4 emulates the graphic plate symbol with a sweep of colour to the top and bottom of the cover. The logo can be positioned either as style 3 or 4 but in the case of 3 must appear in the secondary logo form.



1 2

3 4

Version 2 - January 2009 - English Literature 4.2

Literature layouts

Si meliora dies, ut vina, poemata

reddit, scire velim, chartis pretium

quotus arroget annus. scriptor abhinc

annos centum qui decidit, inter

perfectos veteresque referri debet

an inter vilis atque novos? Excludat

iurgia finis, “Est vetus atque probus,

centum qui perficit annos.” Quid,

qui deperiit minor uno mense vel

anno, inter quos referendus erit?

Veteresne poetas, an quos et prae-

sens et postera respuat aetas?

“Iste quidem veteres inter ponetur

honeste, qui vel mense brevi vel toto

est iunior anno.” Utor permisso,

caudaeque pilos ut equinae paulatim

vello unum, demo etiam unum, dum

cadat elusus ratione ruentis acervi,

qui redit in fastos et virtutem aesti-

mat annis miraturque nihil nisi quod

Libitina sacravit.

Ennius et sapines et fortis et alter

Homerus, ut critici dicunt, leviter

curare videtur, quo promissa cadant

et somnia Pythagorea. Naevius in

manibus non est et mentibus haeret

paene recens? Adeo sanctum est

vetus omne poema. ambigitur quo-

tiens, uter utro sit prior, aufert

Pacuvius docti famam senis Accius

alti, dicitur Afrani toga convenisse

Menandro, Plautus ad exemplar

Siculi properare Epicharmi, vincere

Caecilius gravitate, Terentius arte.

Hos ediscit et hos arto stipata thea-

tro spectat Roma potens; habet hos

numeratque poetas ad nostrum tem-

pus Livi scriptoris ab aevo.

Interdum volgus rectum videt, est

ubi peccat. Si veteres ita miratur

laudatque poetas, ut nihil anteferat,

nihil illis comparet, errat. Si quaedam

nimis antique, si peraque dure dicere

credit eos, ignave multa fatetur, et

sapit et mecum facit et Iova iudicat

aequo.

Non equidem insector delendave

carmina Livi esse reor, memini quae

plagosum mihi parvo Orbilium dic-

tare; sed emendata videri pulchraque

et exactis minimum distantia miror.

Inter quae verbum emicuit si forte

decorum, et si versus paulo concin-

nior unus et alter, iniuste totum

ducit venditque poema.

Interdum volgus rectum videt, est ubi

peccat. Si veteres ita miratur

Non equidem insector delen-

dave carmina Livi esse reor,

memini quae plagosum mihi

parvo Orbilium dictare; sed

emendata videri pulchraque

et exactis minimum distantia

miror. Inter quae

Setting the standard for education

Non equidem insector delen-

dave carmina Livi esse reor,

memini quae plagosum mihi

parvo Orbilium dictare; sed

emendata videri pulchraque

et exactis minimum distantia

miror. Inter quae








centum qui perficit annos.” Quid,

qui deperiit minor uno mense vel

anno, inter quos referendus erit?

Veteresne poetas, an quos et prae-

sens et postera respuat aetas?









Libitina sacravit.

























aequo.













Si meliora dies, ut vina, poema-

ta reddit, scire velim, chartis

pretium quotus arroget annus.

scriptor abhinc annos centum

qui decidit, inter perfectos vet-

eresque referri debet an inter

vilis atque novos? Excludat iurgia

finis, “Est vetus atque probus,

centum qui perficit annos.”

Quid, qui deperiit minor uno

mense vel anno, inter quos ref-

erendus erit? Veteresne poetas,

an quos et praesens et postera

respuat aetas?









Libitina sacravit.

























aequo.



plagosum mihi parvo“Iste quidem

veteres inter ponetur honeste, qui

vel mense brevi vel toto est iunior


Nutrition, choice and service

Non equidem insec-

tor delendave car-

mina Livi esse reor,

memini quae pla-

gosum mihi parvo

Orbilium dictare;

sed emendata videri

pulchraque et exactis

minimum distantia








centum qui perficit annos.” Quid, qui

deperiit minor uno mense vel anno,

inter quos referendus erit? Veteresne

poetas, an quos et praesens et

postera respuat aetas?









Libitina sacravit.
















pus Livi scriptoris a

volgus rectum videt, est ubi pec-

cat. Si veteres ita miratur laudatque

poetas, ut nihil anteferat, nihil illis

comparet, errat. Si quaedam nimis

antique, si peraque dure dicere credit

eos, ignave multa fatetur, et sapit et

mecum facit et Iova iudicat aequo.













nihil “Iste quidem veteres inter

ponetur honeste, qui vel mense brevi

vel toto est iunior anno.” Utor per-

misso, caudaeque pilos ut equinae

paulatim vello unum, demo etiam

unum, dum cadat elusus ratione

ruentis acervi, qui redit in fastos et

virtutem aestimat annis miraturque

nihil nisi quod Libitina sacravit.

























aequo.







decorum, et si versus paulo c“Iste

quidem veteres inter ponetur hon-

este, qui vel mense brevi vel toto


caudaeque pilos ut equinae paula-

The preferred grids for inside page spreads are shown in examples 1 and 2, with box rules indicating suggested photography placement. Any combination of basic logo colours and secondary colours is acceptable and can include tints of graphic plate symbol as illustrated in example 1.

In each of the formats illustrated in 1 and 2, additional photography can be placed within the grid as required.



1

2

Version 2 - January 2009 - English Literature 4.3

The fl yer layout allows fl exibility to incorporate ‘cut out’ photography to support the message.

The folder style shows a suggested layout for a generic Scolarest folder utilising the basic logo colours.

Folders and fl yers


Menu DevelopmentLorem ipsum dolor sit amet,

consectetur adipiscing elit. Pellen-

tesque quis nisi. Maecenas et libero.

Phasellus eget felis id dolor accum-

san convallis. Integer commodo,

massa eget volutpat ultricies, ipsum

magna vehicula diam, id dapibus

pede ante non purus. Vivamus quis

ipsum. Nullam vel est et ligula mol-

lis ornare. Morbi mi purus, suscipit

quis, ultricies a, cursus sit amet, mi.

Nam sed tortor. Aliquam erat

volutpat. Ut tristique. Mauris

consequat turpis sit amet sapien.

In gravida fringilla eros. Morbi

nulla est, commodo non, convallis

ut, auctor sed, tortor. Quisque

justo ante, gravida eu, malesuada

nec, consectetur non, sem. Ut

nulla libero, consectetur non,

ullamcorper ultricies, pellen-

tesque quis, purus.

Donec fringilla

accumsan tellus.

Curabitur ac

magna. Nunc lobortis felis eget

dolor. Aenean adipiscing blandit

nibh. Donec id nibh. Suspendisse

urna est, sodales vitae, suscipit a,

rutrum ut, nunc. Nunc in sem ac

tortor feugiat gravida. Nunc at

risus eget ante eleifend elemen-

tum. Nulla sem sem, condimen-

tum quis, auctor id, dignissim quis,

nunc. Aenean venenatis. Praesent

a dui. Proin tristique, massa eu

aliquet tempor, metus nisl aliquam

felis, ac consectetur urna ligula id

ligula. Cras vestibulum. Sed sagittis.

Donec scelerisque, pede ac ultrices

porta, urna metus vehicula tor-

tor, quis elementum risus lorem id

urna. Quisque ante libero, aliquet a,

gravida sit amet, ultrices et, augue.

Nam nec sem. Morbi tempus fa-

cilisis mi. Morbi vel diam eget arcu

rutrum pellentesque.

In lacinia, magna in mattis fer-

mentum, sem dui vehicula nibh,

ut vulputate est odio ac tellus.

In dictum vehicula sapien. Nulla

facilisi. Nulla et tortor. Suspendisse

Flyers Folder


Version 2 - January 2009 - English Advertising 5.1

Corporate advertising and sponsorship

HeadlineSub-head, Sub-head

Lorem ipsum dolor sit amet, consectetur adipiscing

elit. Donec lacinia arcu in libero aliquam pharetra.

Donec elementum nulla vel mi. Aliquam erat volut-

pat. Phasellus faucibus felis id orci. Nam lobortis mi

id neque consectetur faucibus. Donec risus tellus,

hendrerit id, lobortis sed, hendrerit ac, lectus. Sed

vestibulum erat sed mi. Vestibulum ultricies enim.

Donec venenatis. Nunc porta elit et justo.

HeadlineSub-head, Sub-head

Lorem ipsum dolor sit amet, consectetur adipiscing

elit. Donec lacinia arcu in libero aliquam pharetra.

Donec elementum nulla vel mi. Aliquam erat volut-

pat. Phasellus faucibus felis id orci. Nam lobortis mi

id neque consectetur faucibus. Donec risus tellus,

hendrerit id, lobortis sed, hendrerit ac, lectus. Sed

vestibulum erat sed mi. Vestibulum ultricies enim.

Donec venenatis. Nunc porta elit et justo.

We’re OnYour Side!

Scolarest thefirst choice forhealthy eating

In schools

Local LegalNameTrading

Address Trading Address 2

Address 3Address 4

Tel 000 0000000Fax 000 0000000

Brand awareness advertising should feature relevant photography,framed by colour sweeps to complement the graphic plate symbol. The photography used is an example only. In the case of sponsorship advertising, graphics can be introduced to highlight a specifi c event.


Brand Awareness: colour Brand Awareness: mono

Sponsorship


The success of Compass Group is dependent on our people. We want to attract people who share our values to join us and develop for the long term.

Our recruitment advertising publicly announces the characteristics we look for in all Compass Group companies. It is seen by our potential employees and clients alike, so it is doubly important to convey a consistent brand message, our brand values, our benefi ts and the real opportunities that exist within Compass Group.

Sector brand recruitment advertising uses Compass Group branding in order to endorse the position fully.

Recruitment advertising must therefore be executed using the Compass Group Employment Guidelines, which cover both printed and online advertising. These guidelines can be found on Mercury, the Compass Group intranet.

Advertising 5.2

Recruitment advertising


Version 2 - January 2009 - English Presentations 6.1

Presentation slides

The templates illustrated are based on a standard format to create slides in your own software. Bullet point information should be short and simple, with preferably no more than four bullets per slide. Longer bullet text can run onto a second line but should not be longer than three lines. Information should be used sparingly for maximum impact.

Slide Heading

20

0

40

60

80

100

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque quis nisi.

Maecenas et libero. Phasellus eget felis id dolor accumsan convallis. Integer com-modo, massa eget volutpat ultricies.

Slide Heading

• Pellentesque vel est nec urna tincidunt ultricies.• Vivamus et purus et nisl laoreet scelerisque.• Nam vel nulla ac nulla eleifend laoreet.• Donec in augue a risus imperdiet elementum.

Presentation titleSubtitle



Version 2 - January 2009 - English Presentations 6.2

Internet and intranetOur Group’s strategy is to communicate with our clients through our sector brands (e.g. Eurest, Eurest Services, Medirest, Scolarest) and our foodservice brands (e.g. Caffè Liscio, Delimarché, Amigo). All of these brands and services are offered through companies which are members of Compass Group and should follow the relevant guidelines.

Communication to our clients and consumers is managed mainly at a local level, on a country-by-country basis and for consistency follows agreed corporate and brand standards.

At the same time it is extremely important that the Group has a consistent presence on the web, as an international and highly visible means of communication.

Country Websites Larger businesses within the Group that have a sectorised model, will usually have one web site for their business using the group identity and a similar architecture (site map) to the Group site (www.compass-group.com).

Registration of new website domain names and renewal of existing ones should be managed through the Group Legal team based at Chertsey.

Guidelines for Compass Group branded websites are available from Group Internal Communications. These guidelines should be used for all new sites and those existing sites being re-designed after the beginning of 2009.

For countries that have Eurest as their holding company, the Eurest identity should be used.

Note: A link to the Group site should be always be made, rather than extracting or repeating information in the local site. Information for investors MUST only be included on www.compass-group.com, as all investor relations activity is managed centrally for the Group.

Country Intranets Local intranets are produced by an individual country. Best practice examples of intranets within the Group are available from Group Internal Communications.

Should you have any questions on Internet or Intranet sites, please contact Group Internal Communications at Chertsey.



Signage may be required for any number of applications from miscellaneous notices to interior signage and menu boards. The same basic principles apply as used in brochure or advertising design and some examples are illustrated here. Local fl exibility is acceptable for menu boards, which can follow the design illustrated, making use of the basic logo colours for the background. Maximum space is provided for menu updates which can be produced internally in single colour.

Branding 7.1

Signage


AttentionDODO lorem ipsum dolor sit amet, consect-etur adipiscing elit. Pellentesque quis nisi. Maecenas et libero. Phasellus eget felis id.

DO Accumsan convallis. Integer commodo, massa eget volutpat ultricies, ipsum magna vehicula diam, id dapibus pede ante non

DO purus. Vivamus quis ipsum. Nullam vel est et ligula mollis ornare. Morbi mi purus, suscipit quis, ultricies a, cursus sit amet, mi.

DO Nam sed tortor. Aliquam erat volutpat. Ut tristique. Mauris consequat turpis sit amet sapien. In gravida fringilla eros. Morbi nulla est, commodo non, convallis ut.

DO NOTDO NOT lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque quis nisi. Maecenas et libero. Phasellus eget.

DO NOT Accumsan convallis. Integer commodo, massa eget volutpat ultricies, ipsum magna, id dapibus pede ante non

DO NOT purus. Vivamus quis ipsum. Nullam vel est et ligula mollis ornare. Morbi mi purus, ultricies a, cursus sit amet, mi.

DO NOT Nam sed tortor. Aliquam erat volutpat. Ut tristique. Mauris consequat turpis sit amet sapien.

menu

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MONDAY

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Pellentesque quis nisi. Maecenas et libero. Phasellus eget felis id.

Dolor accumsan convallis. Integer commodo, massa eget

Volutpat ultricies, ipsum magna vehicula diam, id dapibus pede ante

Non purus. Vivamus quis ipsum. Nullam vel est et ligula mollis ornare.

Morbi mi purus, suscipit quis, ultricies a, cursus sit amet, mi. Nam sed

TUESDAY







WEDNESDAY







THURSDAY







FRIDAY







Fresh Fruit willbe availableevery day.

Drinking wateravailable

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MONDAY







TUESDAY







WEDNESDAY







THURSDAY







FRIDAY






Morbi mi purus, suscipit quis, ultricies a, cursus sit amet, mi. Nam sedAttention

Sign Message

Miscellaneous Notices

Interior Signage

Menu Boards


Examples shown are for illustrative purposes only but indicate the fl exibility of the various logo formats. In the case of branded leather items eg. wallets, a blind embossed impression of the logo is preferred but can be replaced with gold foil blocking if required.

Budget permitting, the logo should be stitched rather than screen printed on branded garments such as polo shirts.

Either logo format may be used depending on the background colour. Umbrellas can incorporate any combination of the basic logo colours utilising either the full logo or graphic plate symbol for a more subtle branding.

Branding 7.2

Branded items


A. N. Other

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