Vitamin CSTAY-C® 50The all-round beauty solutionfor skin perfection
Vitamin C: the newest hero ingredient in beautyMagazines and blogs are giving visibility to Vitamin C
The powerhouse ingredientfor a happy and
healthy skinApril 2019
It's the secret skin-boostingingredient you need to
know about!March 2019
#2 beauty commandment for thesummer: Vitamin C for a skinshining from the inside out
March 2019
put % of awareness in
Vitamins are associated with good healthand trusted by consumers*
3 out of every 5 women know that vitaminsare in cosmetic products*
..and awareness of vitamin C is much higher than otherbeauty-boosting actives (European consumers)!
In the past years, there was anincrease of 32% (to 52%) of womenbeing aware of Vitamin C beingused in cosmetic products*
* DSM PCA Vits study, Jan 2016. Global – N=1600, USA – N=400, France – N=400,China – N=400, Japan – N=400 – All females, National representation of age
DSM offers 3 vitamin C forms:
L-ASCORBIC ACIDGenuine Vitamin C
ASCORBYL 6-PALMITATEWidely used oily technicalingredient in cosmetic
SODIUM ASCORBYL2-PHOSPHATE, STAY-C® 50Stable cosmeticVitamin C specialty
To ensure better stability of Vitamin C, DSMdeveloped STAY-C®50INCI:SODIUM ASCORBYL 2-PHOSPHATE
Ø Water soluble cosmetic Vitamin Cspecialty
Ø A powerful in-vivo anti-oxidantand free radical scavenger but ourstudies have proven that itsefficacy profile is by far broader!
Ø Good skin penetration and fullybio-converted into ascorbic acidin the skin
Ø Recommended dosage: 0.1-15%
STAY-C® 50 – the all-round beauty solutionfor skin perfectionTo ensure better stability of Vitamin C, DSM developed STAY-C®50
• A multi-talented active addressing almost every skin concern: UVdamage, skin ageing, dull complexion, age spot, acne and hair losswith proven activity!
• Overperformance in melanin synthesis inhibition and antioxidantproperties vs other derivatives
• Approved quasi-drug active ingredient for whitening products inJapan
• Easy to formulate, very stable at pH≥6
• Use level up to 15%
• Many cosmetic applicationsvDay care productsvSun care productsvClarifying perfection products(anti-acne)
vAnti-ageing productsvSkin tone applicationvOral and body care
Stimulation ofhair growth
Support of healthyteeth and gum
Cosmetictreatment ofacne-prone skin
Evens theskin tone and skinlightening
Anti-ageingImprovement of skin firmness and texture
Photoprotection from UVA & UVBReduction of photodamage
Biological Concepts Consumer Benefits
Promotes collagen production (dermis)Strengthens skin’s barrier (epidermis)
Counteracts skin oxidation:• Neutralization of UV-induced ROS• Reduction of peroxides formation
Promotes elongationof hair follicle
Limits the growthof oral bacteria
Improves theappearance of acneinflammatory lesions
Decreases melaninsynthesis andreduces age spot
STAY-C® 50 – the all-round beauty solutionfor skin perfection