OURSERVICES

OUR SERVICESPromotions

Retail Activation

Direct Marketing

Response Management

Marcom

E-Marketing Services

Holistic360

Integrated Marketing Service Approach

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EVENTS & PROMOTIONS

Promotions

Static Promotions

Mobile Promotions

Customized Promotion

Merchandise

Alternate Transportation

Medium Promotions

RETAIL ACTIVATION

R e t a i l A c t i v a t i o n

Large Field Force Activation

Market / Competition Intelligence

Sampling & Audits

Mystery ShoppersKiosk Development .

Shop In Shop

POP/ POS Development

DIRECT MARKETING

D i r e c t M a r k e t i n g

L o y a l t y P r o g r a m s

C u s t o m i z e d M a i l e r s

E D M / S M S B r o a d c a s t

F o l l o w U p ’ s

RESPONSE MANAGEMENT

Response Management

Post Sales Follow Up/ Toll

Free No’s

Paid / Unpaid Events

Relationship Calls

Lead Generation & Management

e-marketing

e - m a r k e t i n g

Website/Microsite

E-MailerHosting Services

Online Response Tracking &

management

CASE STUDIES

EXHIBITIONS & STALL DESIGN

MALL PROMOTIONS

ROADSHOW

CHANNEL ACTIVATION

CHANNEL ACTIVATION

CHANNEL ACTIVATION HCL – REATAIL ACTIVATION

BRIEFTo come up with a solution for the entire retail channel of HCL, keeping in mind all aspects i.e. Point Of Purchase, Dealers & Distributors, Product Demos & Launches.

CHANNEL ACTIVATION

Description:• VMS India came up with a holistic solution of bringing all aspects of retail

under one roof and making the entire process more measurable & quantifiable.

• Few of the responsibilities taken on by VMS India for HCL were:• Dealer Activation.• Dealer Support Programs• Product Launch & Product Placement support.

CHANNEL ACTIVATION

• In Shop Demonstrator (ISD)management (150 sales employees managed, driven & trained by VMS India, On VMS India Rolls.)

• Unit sales, Product Sales & ASP (Average Sales Price) Drive Support.• Merchandising Support.• Training Support• Monitoring Support (Pan India HCL tracking of Sales, Merchandising,

Stocks , Dealer Network , Sales Employee Attendance, competition Monitoring, Salary support & Market Feedback).

• Manpower Hiring.

CHANNEL ACTIVATION

SCALEPan India, Covering all aspects of Retail Activation , 130 Dealers, All major Distributors , 150 ISD’s , Across country Monitoring System.

BUDGET60 Lakhs

PRODUCT LAUNCH

FASHION SHOWS

CHANNEL ACTIVATION

CHANNEL ACTIVATION

CHANNEL ACTIVATION CYBER MEDIA – CHANNEL ACTIVATION

BRIEF: The client brief was crisp “ Need to get influencers & decision makers in prospective companies to know the benefits of our products & let the same be conveyed by experts.

CHANNEL ACTIVATION

Description:• VMS India came up with a pan – India activity plan.• The plan was to tap the prospective TA in respective 20 cities.• Get all of them to one location & let the experts take on from there.• A extensive response activity was done where all the prospective TA

was invited to a night of info & experience sharing followed up with a dinner & cocktail ceremony.

• The entire event was made as an interactive session with the TA open to ask all queries from the experts.

CHANNEL ACTIVATION

SCALEPan India, 20 cities , covering around 2000 MD/CEO & influencers of prospective companies.

BUDGET60 LacksACHIEVEMENT A very successful event resulting the client to expand the same activity in another 20 city activity.

BRAND PROMOTION

TALK SHOWS

SEMINAR / CONFERENCE

CORPORATE PROMOTION

PR ACTIVITY

School Contact Program