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Vodafone Portugal | Mario Vaz
Broadband for AllStrategies for market development – Player´s Vision
VDF - Broadband for All
What are the main trends in Broadband ?What are the main trends in Broadband ?
Increasing diversity and quantity of
Internet connected devices &
speed demand
Increasing diversity of
Internet Services
Increasing need to be connected
anytime, anywhere
Diverse needs of end users.
More customer segments are
becoming connected
VDF - Broadband for All
What are the main barriers for broadband adoption?What are the main barriers for broadband adoption?
Availability Affordability Broadband Awareness and Value
Diverse needs of
end users
VDF - Broadband for All
How can we overcome the obstcales?How can we overcome the obstcales?
VDF - Broadband for All
How can we overcome the obstcales?How can we overcome the obstcales?
Highly cost effective network solutions that can allow the access to any rural/urban area for any customer!
VDF - Broadband for All
Complementary/Neutral network technologies (wireline, wireless) that can enable all broadband services for all
customers and devices
How can we overcome the obstcales?How can we overcome the obstcales?
VDF - Broadband for All
Network technologies than can meet growing data speed demands and social network revolutions!
350 millions accessed Facebook last year!Portugal had a Grow up of 500k users in 4 months
How can we overcome the obstcales?How can we overcome the obstcales?
VDF - Broadband for All
Affordable & addaptable solutions that can address all customer segments, with different speed/service demands
“cutting edge” “Internet literate” “entry level”
How can we overcome the obstcales?How can we overcome the obstcales?
VDF - Broadband for All
Compelling and services differentiation, than can enrich and help people´s life in every situation
@ home @mobility…
@ Office
@Public administrations
How can we overcome the obstcales?How can we overcome the obstcales?
Education/Health care
VDF - Broadband for All
How can we overcome the obstcales?How can we overcome the obstcales?
“Customized business models”, that can push the demand and can help advance social and economic development
Vodafone App Star Contest 100.000€ award
VDF - Broadband for All
Some examples how that can be done….Some examples how that can be done….
Deploy different/complementary technologies to address all the different speed/device needs and extend the broadband coverage
3G/HSXPA, LTE, GSM900, FTTH, WIMAX,etc
Network synergies/cooperation among playerse.g: Partnerships in Fiber Networks, with differentiation
based on services and offers
Creating high added value services and applications, stimulating the market demand for broadband service
Cooperation on the applications ecosystemsAct as incubator, promoting developers community
to develop new services
Vodafone Portugal | Mario Vaz
Broadband for AllStrategies for market development – Player´s Vision