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ContentsEXECUTIVE SUMMARY:........................................................................................................................2
PROJECT DEFINITION:...........................................................................................................................2Justification:........................................................................................................................................3
3. SMART OBJECTIVES:.........................................................................................................................4
4. SCOPE OF THE PROJECT:...................................................................................................................4
5. WORK BREAKDOWN STRUCTURE (WBS) AND BUSINESS STRUCTURE:...............................................65.1 Work Breakdown Structure (WBS):...............................................................................................65.2 Business Structure:........................................................................................................................7
6. STAKEHOLDERS:...............................................................................................................................7Stakeholders Map:..............................................................................................................................8
7. PROJECT DRIVERS.............................................................................................................................8
8. STAGE GATING MODEL-PM METHODOLOGY:...................................................................................9
9. RESOURCES:...................................................................................................................................109.1 Human Resources:.......................................................................................................................109.2 Material Resources:....................................................................................................................119.3 Cost requirement:........................................................................................................................11
10. DETAILED SCHEDULE:....................................................................................................................1210.1) Planning stage:........................................................................................................................13
11. RISK ASSESSMENT:.......................................................................................................................13(A) RISK ASSESSMENT....................................................................................................................13B) RISK SEVERITY MATRIX...................................................................................................................14
12. PROJECT EVALUATION:.................................................................................................................16
REFERENCES:......................................................................................................................................16
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Executive summary:
This is project based on start a new service of Vodafone which is called as VoIP service. The
total capital is essential approximately 30, 00,000 pounds. 60% capital collects from bank and
40% from me and friend. Main money required to make new software, equipment, recruitment of
staff, material cost and advertising and promotions. The owner appoints project manager for start
a project at 31 March 2011.
This report describes the Vodafone VoIP project. It contains SMART objectives and objectives
maintain main purpose of project with starting time and finishing time. Project has mentioned
budget, scope, what project include and not. It has describes stakeholder with their role and
responsibility. It also describes project is change, innovative and market driven. WBS structure
has been mentioned diagrammatically.
Risk assessment explains all risks which can be faced during beginning, implementing or
finished stage. How many people are playing important role is mentioned. At the end references
and bibliography are mentioned.
The purpose of this report is to show the implementation of VoIP (Voice over Internet Protocol)
facility for the customers of Vodafone.
Project definition:
VoIP (Voice over Internet Protocol) Vodafone Services which offered to the customers through
VoIP must be quick and whenever the customers require it. The services provided must be
consistent and quality must satisfy the customers. On the other hand the cost of the product must
be monitored and evaluated on a regular basis to ensure good value for money to its customers as
compared to other players in the market. This type of analysis gives the company an opportunity
to check the amount of profit the project is earning.
The main aims of this project are:
To include VoIP as an additional service to the customers of Vodafone worldwide.
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To make it global service.
Justification:
Introducing VoIP (Voice over Internet Protocol) facility in Vodafone mobile
phones, Vodafone being a popular brand globally it has millions of customers.
Customers these days are net savvy and prefer to use the communications systems
which are internet based through which they can be touch of their contacts. Nowadays
voice over internet is becoming popular amongst the customer which is very
promising, convenient and easy to operate. VoIP has facilities such as video calling,
chatting, sending instant messages, quick chat. Each of these factors contributes to the
unique and best combination of services in VoIP.
This project has been researched thoroughly from all aspects. The research included
the need of the customer, market conditions, and review of the competitors. This
project precisely was selected when it met all the requirements of cost and
efficiency. VoIP is now slowly coming up in the market and many big brands are
trying to excel in this new technology. According to Chacon (1999) mobile phone
holds an important place in the life of a human being and similarly internet facilities
on mobile phones. Oleson, and Sherwood (2006) believes that nowadays delivery of
voice communication and multimedia sessions over internet are gaining momentum.
In this project team also plays an important role when it comes to the achievement
of aims and objectives of the venture.
Management of the project includes special sets of skill, which include knowledge,
tools and advanced techniques others factors’ supporting the implementation is the
combination of project management processes, it includes: initiation, planning,
executing, monitoring and controlling. All these factors contribute or assist to fulfill
the aims and objectives of the project.
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According to Landels (1980) Each and every project has a project manager
who holds the key to the success of the project. They are the ones who identify the
need; clear and precise objectives; developing scope, time, cost and also quality;
taking into account the factors involving risk while undertaking this project. They
also make sure that the stakeholder’s interest is maintained by fulfilling their
requirements.
People use mobile as a part of their daily routine and it has become the habit of
citizens worldwide. Therefore providing VoIP service on the same mobile phones
becomes an additional factor that encourages customers to go for Vodafone
communication services. After analyzing the market conditions, Wideman (2009)
says that this service is precisely launched to meet the requirement and daily needs
of the customers.
3. SMART objectives:
The objectives of this venture are to develop VoIP service network to the customers
of Vodafone all over the world. Main centre of operation network and service in
Ahmadabad India, which will cost 30,00,000 pounds .The project will commence on
31st May 2011 and finish at 22 August 2012.
4. Scope of the project:
First of all the company has to raise the capital required for launching of new product
in the market. According to Sextus (2003) after capital formation the company
needs to approach to the government for acquiring the permission to launch the
service for the general public. Technical equipments and accessories will be
purchased for the new service.
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This program includes: The program does not include:
Marketing research programs Manufacturing activities
Recruitment Packaging
training Diversification of products
Detail budget Opening new branches
Risk analysis Free samples
Advertising and Promotional
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Launching VOI service
Marketing research
Gather informationAnalysis of information
Training
Make a software voip serviceforHuman resource Cost analysis Risk analysis
Detailed budget
Set prices
Recruitments
Meetings
Create a VoIP Research other products
5. Work Breakdown Structure (WBS) and Business Structure:
5.1 Work Breakdown Structure (WBS):
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Production and start service of VOiP
Marketing & Advertisment
Launching of Product
Project Manager
Operation manager Accountant Management staff
Secretary Operating staff Executives Supervisors
5.2 Business Structure:
6. Stakeholders:
Stakeholders Roles Responsibility
Customers Buy and use the new services
launched in the market.
Should be loyal with service
Managers Manage all the activities in the
business properly.
Manage staff efficiently
Government To have control on new products
and services for the sake of general
public.
Customer should not harm
with new product
competitors Produce product which give tough
competition
Have not copy same service
banks Bank will provide the funds required
by the business.
Do help for new businesses
Staff and Working in the organization try to Work hard and should be
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employees achieve organizational goal loyal with organisation
Stakeholders Map:
Keep satisfies:
-Customers.
-banks
Manage closely:
-Customers.
-Technical advisors.
Monitor:
-Employees and staff.
-Managers.
Keep informed:
-Government.
-Employees.
7. Project Drivers
This project is change driven, innovative driven and market driven.
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High
Power
1. This is change driven because this VoIP change everyday communication of Vodafone
customers. They will save money. They can communicate easily for longer time. Vodafone
Company is a number one company in the telecommunication world and is operating more
than thirty countries. But, Voice over Internet (VOI) service is a new service which is to be
introduced in the market by Vodafone and it is treated as project driver. Volti (2001)
believes that it enables the customers to use the advanced electronic based services e.g.
conference calling, video calling, etc.
2. This is innovative driven because it is innovative idea and useful for customers. They can
use this anytime outside and inside home.
3. This is market driven because customer continuous demand about VoIP and Vodafone did
not start yet.
8. Stage Gating Model-PM Methodology:
This project goes through the stage gating model and it conducts the launch of new service:
Ideation- this is first stage of stage-gating methodology. Idea of start VoIP service in
Vodafone has serene and revise in this stage. If project manager is confident to implement
this idea it will go in preliminary investigation.
Preliminary investigation- in this stage need to check scope of VoIP Vodafone service .it
is necessary to do second screening by doing market research.
Detailed investigation- here first should take permission of government and need do
budgeting. In this stage need to do investigation of previous stage and need to take
permission from financer and sponsor. Manger need to do scheduling of each and every
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activity and what is needed for advertising and marketing for open a VoIP Vodafone
service.
Development- in development stage task should be doing accordingly which already
planned in scheduling. The customers will subscribe the new service of Vodafone.
Recruitment of other staff cost of labor, material cost, advertisement, power and other
facilities are done in this stage.
Testing and validation- in testing need to take meeting with all staff member and discuses
about product development. It is constantly check that everything is going according to
plan. It is need to install software and do testing technical machinery.
Full production and market launch- this is important stage because before launching a
product needs to check all stages. This is last chance of checking all error. Our organization
will launch new Vodafone VoIP service. Support the launch with the promotion activities
and advertising of new service.
9. Resources:
Resources are basically dived into two main types in the organization, Human Resources and
the Material Resources. The Evaluation of these resources can be done in the following
manner.
9.1 Human Resources:
Project manager: He sets the strategy, objectives and plans that are required for the
project. He negotiates the issues and the progress of the project with the stakeholders whenever
required.
Operating manager: He supervises the day to day activities for the implementation of
the service plans in the project.
Accountant: He maintains the records of all the financial transactions with the suppliers
of the company.
Management staff: They favor research and development of new products as well as
new markets for the company. All the internal activities are accomplished by the management
staff.
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9.2 Material Resources:
Office: This is said to be the proper where the transactions and the business of the
company takes place in the appropriate way.
Warehouses: The storage of products that are essential to favor the VoIP services and
other technical equipments of the firm are managed and safeguarded in a good manner.
Other assets: The other assets of the company like vehicles, patents, warehouses, plant
and machinery, etc should be utilized in an effective manner.
9.3 Cost requirement:
For the expansion of the business plan of the Vodafone Company regards to the voice over
internet protocol, the initial capital requirements will be near 22, 00,000 pounds
approximately. The other expense and legal requirements will sum up near about 8, 00,000
pounds. The capital investment includes the equipments, warehouses, offices, infrastructural
facilities and other assets which are essential elements are required. Recruitment of other
staff cost of labor, material cost, advertisement, power and other facilities are mandatory
elements for the business.
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10. Detailed Schedule:
Gantt chart
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10.1) Planning stage:
11. Risk Assessment:
There are lots of risks involved that can be grouped into grades of different risk. All
these risk factors once assessed will definitely have a successful execution of the
above forecasted plan. Elimination of the risk factors will enhance the performance
of the company in the launching of the VoIP services.
(a) Risk assessment
Risk event likelihood Impact Detection
Difficulty
rate
Risk priority
number
Delay Finish
product
4 5 5 1
Availability of
resources on time
2 2 3 5
Power supply
which are required
for production
3 1 1 7
Strictly involvement
of project manager
1 3 1 7
Market research 2 3 2 5
Risk of Finance 1 5 4 4
Delay of license 3 2 2 5
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approval
Improper
marketing
1 5 4 4
Provide
Continuous service
to customers
4 5 5 1
b) Risk Severity Matrix
5 Taste of
customers
Improper
marketing
4 Provide
Continuous
service to
customers
3 Power supply
which are
required for
production
Delay of
license
approval
2 Availability of
resources on time
Market
research
1 Strictly
involvemen
t of project
manager
Improper
marketing
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LIKELIHOOD
0 1 2 3 4 5
c) Risk response
Risk Events Strategy Contingency plan Responsible Stack
holder
Delay Finish product Avoid the risk Try to finish on time Project manager
Availability of
resources on time
Mitigate the risk Use other resources Project manager
Power supply which
are required for
production
Share the risk Use invertors Owner of firm
Strictly involvement
of project manager
Share the risk Appoint temporary
project manager
Owner of the firm
Market research Mitigate the risk Used data which
research by
competitors
Project manager
Risk of Finance Share the risk Take help of other
bank
Project manager
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IMPACT
Delay of license
approval
Avoid the risk approve license Government
Improper marketing Mitigate the risk Change marketing
style
Project manager
Provide Continuous
service to customers
Avoid the risk Provide good service Owner of the
company
12. Project Evaluation:
According to Smith (2007) meeting with the stakeholders will be one of the ways
through which the project will be evaluated. Every process in the launching and
implementation of the VoIP will be monitored on a regular basis. Any loophole
found will be treated with bets possible solution. It will be a yearly analysis through
profit and loss account and balance sheet. If the VoIP service at any part of the
process confronts any problem which is not good for the service offered then it may
happen that the service can have few modifications during the launching of product.
Project will evaluate at beginning, during ongoing and after finishing time. Project
evaluates team member involvement and this evaluation is also called as
performance approval. Customer involvement and response is also one indication of
project evaluation.
References:
1. Chacon, M. (1999) ‘Communication via VOI’ Ont: John Wiley and Sons.
2. Oleson, J. and Sherwood, A. (2006) ‘Emerging Technology: A Sourcebook.’
New York: Routledge.
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3. Wiley, S. (2006) ‘Vitruvius: On Communication.’ New York, NY.
4. Landels, J. (1980) ‘Engineering in Communication.’ London, Ont: Chatto and
Windus.
5. Smith, R. (2007) ‘A review of competitors exploring techniques of pressure
reduction.’ from http://www.iwaponline.com/ws/00701/0113/007010113.pdf
6. Volti, R. (2001) ‘Modern Technology.’ The New York: Peter Lang Publishing,
Inc.
7. Sextus, J. (2003) ‘Revolution in Communication’ Retrieved February 6, 2007,
from http://penelope.uchicago.edu/Thayer/E/Roman/Texts/Frontinus/
8. Wideman, R. M. (2009) ‘The Role of the Project Life Cycle (Life Span) in
Project Management.’ Retrieved from http://www.maxwideman.com/papers/plc-
models/texts.htm.
9 Duncan, H. (2007). Project management methodology explained. Available at:
http://www.projectsmart.co.uk/pdf/project-management-methodology-explained.pdf
(Accessed: 8 March 2011).
10 JISC (2009). Project planning: Evaluation plan. Available at:
http://www.jisc.ac.uk/fundingopportunities/projectmanagement/planning/
evaluation.aspx (Accessed: 8 March 2011).
11 Selecting the Right Project Management Methodology (2011) Available at:
http://www.klr.com/articles/Articles_Methodology_selecting_right_pm_methodology
.pdf (Accessed: 8 March 2011).
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