Voka kempen innovatieacademie 2015 session 2

Frank Dethier

Frank Dethier –

INNOVATION?

Innovate = Create Value by using Creativity

Value: Ensure that concept provides advantage for market, customers &

company Create: What needs to happen to

initiate the work and to hold on Creativity: find fresh ideas and combinations

of ideas

Innovation ≠ Creativity2

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.kempenseinnovatieraad.be/&ei=bgitVM7rIsW3POqvgdAG&bvm=bv.83134100,d.ZWU&psig=AFQjCNFfciAPdX9ORZMjc8sI2WrOUkU3cg&ust=1420712427914346

Frank Dethier –

TYPES OF INNOVATION

Product Innovation

Business model Innovation

Service Innovation

Any company can realize different types of Innovation

3

Process Innovation


Frank Dethier –

BUSINESS MODEL CANVAS

4

Key Partners Key Activities

Key Resources

Value Propositions Customer Relationships

Channels

Customer Segments

Revenue StreamsCost Structure


Frank Dethier

Session 2: Innovation Strategy

Frank Dethier –

HOW TO INNOVATE?ONE HOLISTIC FRAMEWORKIntegrate Strategy, Process, Organization, People & Culture in one holistic approach this will seriously improve your chances of success

6

Strategy

Process

Organization

Resources

Culture


Frank Dethier –

ONE DIMENSIONAL APPROACHES DO NOT HAVE ENOUGH IMPACT

7

Strategy

Process

Organization

Resources

Culture

Cool! Let’s do a

brainstorm

On which challenges?

Is there budget to

further execute

outcome?

Which steps thereafter?

Which parts of

organization do we

involve?

Isn’t there conflict with

‘delivery’ culture now?

Why am I here?

I’m not creative!


Frank Dethier –

ONE DIMENSIONAL APPROACHES DO NOT HAVE ENOUGH IMPACT

8

Strategy

Process

Organization

Resources

Culture

Other examples ofsuch one dimensional approaches?


Frank Dethier –

HOW TO INNOVATE?ONE HOLISTIC FRAMEWORK 2014 Survey by IBM on ‘how most successful

organizations innovate’

‘The top 9 percent of organizations in both operating efficiency and revenue

growth pursue distinct strategies in innovation organization, culture and

process ‘

9


Frank Dethier –

HOW TO INNOVATE?ONE HOLISTIC FRAMEWORK

10

Strategy

Process

Organization

Resources

Culture


Frank Dethier –

HOW TO INNOVATE?INNOVATION STRATEGY

Strategy sets scope & direction

Timing?

Strategic challenges?

Funding magnitude?What do you want to

achieve?…

SPORC

11


Frank Dethier –

HOW TO INNOVATE?INNOVATION STRATEGY The innovation strategy defines in what ways and to

what extent the organization will use innovation to execute its business strategy. This boils down to defining what resources and the extent of resources to be allocated to innovative efforts, and the levels of risk the organization will undertake in the pursuit of innovation.

5W2H approach Why? Where? What? Who? When? How? How much/many? 12

WSPORC


Frank Dethier –

HOW TO INNOVATE?INNOVATION STRATEGY?

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Innova-tion

Strategy

1. Align within organization what you’reshooting for, e.g.• Double your business?• Hold it steady?• Innovative image?• Something else?

SPORC

What is your company’s goal?


Frank Dethier –

INNOVATION STRATEGYGROWTH GAP

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SPORC

Current sales

Expected growthfrom currentactivities

Expected stallfrom currentactivities

Expectedrevenuesin future

Visible effort – do not forget!

Still big effort – do not forget!

Grow

thga

p

Explicit target


Frank Dethier – 15

INNOVATION STRATEGYINCREASE SALES?

SPORC


Frank Dethier –


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Innova-tion

Strategy

2. A) How much investment? From where? B) When? C) Who?

How would you define thisfor your company?

SPORC


Frank Dethier –


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Innova-tion

Strategy

SPORC

2. A) How much investment? From where?• Start-up: 100%• Intel (with growing core) couple of years ago: less than 5%


Frank Dethier –


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Innova-tion

Strategy

SPORC

2. B) When?• This year?• Within 3 years?• Different goals & different timings?

C) Who?• Whole company?• Few employees?


Frank Dethier –


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Innova-tion

Strategy

3. Define & select your opportunities(strategic innovation area’s)

SPORC



INNOVATION STRATEGYSTRATEGIC INNOVATION AREA’S SELECTION

How Risky?Risk MatrixPlot intuitively

How much value?

SWOTHow will we win?

Market size?Growing?How much profit?

RBV

5 competitive forces / R-W-W

Easy Difficult

SPORC



STRATEGIC INNOVATION AREA’SHOW RISKY?

SPORC

Products

Mar

kets




Products

Mar

kets

SPORC

?Reach in more than

120 countries


Frank Dethier –

SPORC

EXAMPLE ANSOFF MATRIXComposite

s

Yarns

ZHLS

Pebax replaceme

ntHigh heat resistance

Film coating

3D Printing

Self healing

TPUFoam slabs

Biobased

Breathable films

FHF

85 ABU


Frank Dethier –


24

Key Partners Key Activities

Key Resources

Value Propositions Customer Relationships

Channels

Customer Segments

Revenue StreamsCost Structure

SPORC



STRATEGIC INNOVATION AREA’SRISKY? - AMAZON KINDLE FIRE

SPORC


Frank Dethier –

STRATEGIC INNOVATION AREA’SHOW MUCH VALUE?1. What’s market size?

2. Is the market growing?

3. How much profit will it generate?

26

SPORC


Frank Dethier –

STRATEGIC INNOVATION AREA’SHOW WILL WE WIN?

27

SPORC

Book


Frank Dethier –


28

Innova-tion

Strategy

1. What’s your goal?

SPORC

2. A) How much investment? From where? B) When? C) Who?

3. Define & select your opportunities(strategic innovation area’s)


Frank Dethier –

INNOVATION STRATEGY EXERCISE

Teams of 2 people Create Innovation Strategy v0.1 of your

company

Discuss within your team Time foreseen: 30 min

29

SPORC


Frank Dethier –


What’s your goal?

How much investment? From where?

When?

Who?

30

SPORC




How Risky?Plot intuitively

How much value?Market size?Growing?How much profit?

SPORC




SPORC



WHAT I WILL MAIL YOU

How Risky?Risk Matrix

How much value?

SWOTHow will we win?

RBV

SPORC

Excel sheet

Excel sheet

Excel sheet & article

Article

5 competitive forces / R-W-W


Frank Dethier –

HOW TO INNOVATE?P&G2009 annual report1. Growing our core we will focus on growing

market share profitably across all our business2. Winning with underserved and unserved

business Increase presence in developing markets Extending distribution systems (e.g. drug, pharmacy,

e-commerce, …) Expanding brand & product portfolios (e.g. expand into

value priced segment with Mach3 disposable razors)3. Develop faster growing, attractive business:

concentrated in beauty & health market and several households categories

34

SPORC


Frank Dethier –

HOW TO INNOVATE?P&GP&G has simple checklists that help teams define types of Growth/Innovations

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SPORC

Sustaining innovations helped Tide brandgrow significantly even in mature markets

Radical innovations of Crest 3D white

Disruptive innovation


http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=TC6r1mcoGPOZIM&tbnid=sswzFZ60YxZ9eM:&ved=0CAUQjRw&url=http://blog.cleaningproductsworld.com/products/tide-laundry-detergent-brand-name-thieves-criminals&ei=yJTfU__DN4K40QWlpYGACA&bvm=bv.72197243,d.d2k&psig=AFQjCNE5T6gTiyBLcw8qJYiSRmYgYEqkkg&ust=1407247905797927

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=gzKA1PUtCRn-0M&tbnid=CJR1GrPHyBEHWM:&ved=0CAUQjRw&url=http://www.sistersshoppingonashoestring.com/crest-3d-white-toothpaste-0-67-walgreens-thru-726&ei=P5XfU4LJNIKt0QXJ0YCgDA&bvm=bv.72197243,d.d2k&psig=AFQjCNHbyRKU7uZKHbPX_la0A80ZzLlw3Q&ust=1407248046974909

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=esJIEzPc-U35QM&tbnid=cig4yXYxbphTSM:&ved=0CAUQjRw&url=http://letter-english.wikispaces.com/Swiffer&ei=s5XfU-jpOeaj0QWu5oCQBw&bvm=bv.72197243,d.d2k&psig=AFQjCNHPoIPgzEOIxF_7vRVoynC1PCs0tQ&ust=1407248176419852

Frank Dethier –

HOW TO GROW?P&G

36

SPORC

Review Growth Strategy &

metrics early 2000s

Review Growth Strategy &

metrics in 2008Reduce # of Innovation projectsIncrease # of radical innovations


http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=5lMZlVsSGR28yM&tbnid=y3-Hf8rLCm2NpM:&ved=0CAUQjRw&url=http://www.pgscience.com/home/connect_develop.html&ei=UHfgU8bnFYO_PKbpgNgI&bvm=bv.72197243,d.ZWU&psig=AFQjCNG7WHqDZqp9ZDn-FRj2wbtoT5lZdw&ust=1407305931133716

Frank Dethier –

HOW TO INNOVATE?ONE HOLISTIC FRAMEWORK

37

SPORC

Strategy

Process

Organization

Resources

Culture

Start small

& Iterate


Frank Dethier –

HOW TO INNOVATE?INNOVATION STRATEGYHaving a plan/strategy is great, but your initial plan/strategy should not become your goal!

38

SPORC


Frank Dethier –

HOW TO INNOVATE?INNOVATION STRATEGY Explain also what you’re NOT going to do

Especially those ideas that are living in the organization and you’re sure they will not bring you forward

Do you have already examples yourself?

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SPORC


Frank Dethier –

HOW TO INNOVATE?INNOVATION STRATEGY Share your Innovation Strategy/Vision with

rest of organization You need enthusiasm & drive of whole

organization Visible measures/metrics to track progress

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SPORC


Frank Dethier –

SUMMARYONE HOLISTIC FRAMEWORK & STRATEGY

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Strategy

ProcessOrganization

ResourcesCulture

Innovation Strate

gy

1. Goal?

2. A) Investment? B) When? C) Who?

3. Innovation area’s?

SPORC


Frank Dethier –

MAKE PROGRESS

Complete your Innovation Strategy v0.1 !

What will it bring you, Elements covered in next sessions will fit lot

better You can improve your Innovation Strategy while

learning next sessions

42

SPORC


Frank Dethier –

PROCESS?

Do you have a process to bring products/services to market?

43

SPORC


Date post:	20-Feb-2017
Category:	Presentations & Public Speaking
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Voka kempen innovatieacademie 2015 session 2

Presentations & Public Speaking