Volvo.

For Life.

New Media Marketing Proposal

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

StrengthsQuality

Safety

Design

Product Placement

WeaknessesExpensive

“Stuck- Up”

Attracts older demographic

OpportunitiesTarget new markets

Social Media Strategy

ThreatsForeign company

Economic struggle

Competition

SWOT

Buyer PersonasIn with the New Out with the Old

Product Placement

Quality

That will Last

Revolutionary

IncomparableSafetyStyle

Measuring Success

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

$75,000