SONY PROFESSIONAL

VPL-HW30ES Introduction

Affordable 3D Home Cinema Projector

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Sony’s “authenticity” in 3DProhibited to use these picture for publication.

3D is Sony

Data from Future Source as of June 2011 : Home PJ 5K-10K USD price range in Europe Oct 2010- Mar 2011

Sony45%

Mitsubishi13%

Projec-tionDesign

10%

JVC9%

Sim 26%

Vivitek6%

Barco6%

Sharp5%

Samsung1% No,1 High-end

projector Brand

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Sony’s “authenticity” in 3DProhibited to use these picture for publication.

Product Positioning

Standard

High

Flag Ship

Casual (720)

Entry(1080)

Middle

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≦1000 1,000-2,000 2,000-3,000 3,000-5,000 5,000-10,000 ≧10,000 Euro

HW20

VW90ES

HW30ES

NO.1 Market share in high end category!

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VPL-HW30ES

−Applications:− Entry 3D solution for home cinema users.− Bright 2D & 3D picture for watching movie in living room

condition.− More Cinematic Experience by SXRD which realize Film-like

picture.

−List Price:VPL-HW30ES :  around 2,780 Euro (exc VAT)TDG-PJ1 (3D Glasses) : around 85 Euro (exc VAT)TMR-PJ1 (3D Transmitter) : around 60 Euro (exc VAT)VPL-HW30ES with 3D Accessory Kit* : around 2,940 EU (exc VAT)LMP-H202 : 320 Euro ( exc VAT )

−Contract: − 3 years prime support warranty

−Availability:− July 2011

Model Main Specification

VPL-HW30ES3D SXRD Projector, High Frame Rate SXRD Panel ( Full HD ), Dynamic Lamp Control, Contrast Ratio 70,000:1, Brightness 1,300 lm, MotionFlow

TDG-PJ1 Improved Grasses for both 3D brightness and weight.

TMR-PJ1 Improved 3D Transmitter which cover wider up to 9m.

VPL-HW30ES with 3D Acc Kit VPL-HW30ES with 2 x TDG-PJ1 and 1 x TMR-PJ1

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VPL-HW30ES– Target Market

Living Theatre

• As a 2nd display in living room.• Not complete dark room a lit

brighter condition• Enjoy not only movie but also game

and PC contents

Dedicated Dark room Theatre

• Dedicated dark room for home cinema lover

• Enjoy mainly movie titles in the room• Picture quality is very important

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Sales Point at a glance

• Dynamic Lamp Power control Technology NEW!!• Less Cross talk : Sony SXRD 240Hz Panel Drive• New 3D Glasses and Transmitter NEW!!• Independent 2D / 3D Picture mode NEW!!

3D

• SXRD Panel• MotionFlow• Advanced Iris3• Flexible Picture setting

High Picture Quality

• Superb Low Fan Noise “22dB”• New remote commander NEW!!• Adjustable Lens Shift• RCP (Real Color Processing) Ver.2 NEW!!• Panel Alignment Function

Cinematic Experience

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Sales Point 1 – 3D − Bright 3D:

− Dynamic lamp control technology− 1300 ansi lumen brightness

− Less Cross talk :− 240hz panel drive− Active shutter glasses − Frame-sequential method

− New optional 3D Glasses and Transmitter :− Glasses : Lighter and Brighter.− Transmitter : Wider coverage ( 9m )

− Flexible 3D setting:− Independent 2D-3D picture modes− 3D up conversion− 3D depth and brightness adjustment− Multi 3D format playable

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Sales Point 2 – High Picture Quality

− SXRD Panel:− Film-like Reproduction / Less screen door− Good Contrast Ratio− Fast Response Speed

− MotionFlow:− Doubles the number of images displayed on the screen per second − Reproduces dramatically sharp and smooth motion− Reduces the image motion blur for a crisper image

− Advanced Iris3 :− Improved black level with keeping Peak brightness to optimize both Iris control

volume and Auto Contrast Enhancer− Auto Contrast Enhancer automatically synchronize with scan of the movie

− New Picture mode:− New Photo mode− New Game mode

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Sales Point 3 –For Cinematic Experience

− Superb low fan noise “ 22db “:− Advanced air discharge system− You can concentrate on a movie or game in a quiet environment without

distraction.

− Flexible picture setting:− RCP version 2 enable you to adjust the colour more precisely− New gamma curve / black & white adjustment

− Other useful functions− Adjustable manual lens shift− Panel alignment function− AMX protocol and control 4 certified / RS232C port− New Remote Controller

WIDE MODE MOTIONENHANCER 3D

COLORSPACE

COLORTEMP RCP

GAMMACORRECTION

BLACKLEVEL

ADVANCEDIRIS

DYNAMIC STANDARD CINEM A1

PHOTO

CINAMA2 CINEM A3

USER2USER1

GAME

1

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Optional Accessories

Projector LampLMP-H202

(for replacement)

Projector Suspension Support PSS-H10

3D GlassesTDG-PJ1

3D TransmitterTMR-PJ1

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Warranty – Prime Support 3 years warranty

• Cover for three years – from the product purchase date. • Specialist telephone support – an exclusive multi-lingual telephone helpline staffed by technical experts with detailed understanding of projector products. • Collect-and-deliver repair service – if your problem cannot be resolved via the helpline, we’ll activate our no-hassle collect-and-deliver repair service. All financial costs are covered – parts, labour and logistics to and from our state-of-the-art European repair centres. • PrimeSupport will be provided through the Sony accredited partner.

With VPL home projectors, PrimeSupport also includes: Free loan unit – you’ll receive a free loan unit of similar specification if repairs are likely to exceed 10 working days, minimising your disruption.

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EndFurther detail information: Contact Sony account manager.