Vritti i-media a established audio medium to connect to small towns and rural market

8/7/2019 Vritti i-media a established audio medium to connect to small towns and rural market

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By Vritti Solutions Ltd


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IndiaIndia

StatesStates 2828


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5/20

India Maharashtra

Print 40 % 45 %TV 60 % 40 %

Media DarkMedia Dark

46.25 %

Not approached by any Media


6/20


7/20

Medium well established with excellent customer base developedover last 4 yrs.

Used by FMCGGiant HUL for Lux and Wheel promotions .Theyhave registered Vritti imedia as a standard medium for Tier -2,Tier-3 and rural campaigns.

Corporate like State Bank of India, Bajaj Auto using our mediumfor last 1 year. Kirti gold, MKCL and Gujrat Tea traders have been using this

medium for branding and promotion Nonstop for last 3 yrs. SBI generating 550 crores of Loan takeover business using our

medium. No: 1 Marathi Daily Newspaper Lokmat using Vritti imedia for

sales of Newspapers by announcing the Daily news headlines Govt departments likeWater supply, NRHM, Agriculture, Women

and child development, MEDA, BRGF are using this medium tocreate awareness about various schemes over last 3 yrs

Kindly see our customer testimonialshttp://www.vrittiimedia.com/


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Average Passenger Count:

TotalPer Day Traveling Passenger = 34 Lacs (Avg)

Total Monthly Traveling Passenger = 10 .20 cr.(Avg)


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10/20

- DEMOGRAPHICS OF THE PASSENGERS/COMMUTERS -

(AGE GROUPS)

Base: 90x20 -As per Market Research By Genesis

Age

0 . 2 8 %

2 4 . 1 5 %

2 6 . 3 7 %

2 7 .87 %

1 3 . 0 5 %

5 . 5 0 %

2.7 8%

0.00 5.00 10.00 15.00 20.00 25.00 30.00

Below 1 5

1 5 t o 2 0

20 to 25

2 5 t o 35

35 t o 4 5

4 5 t o 5 5

Abov e 5 5

AgeGroup

% Respondents

Below 1 5 1 5 to 20 20 to 25 25 to 35 35 to 45 45 to 5 5 A bov e 5 5


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(CATEGORY)

Base: 90x20 (Rural: Villages, Semi Urban: Taluka/ Smaller Towns, Urban:

Districts/ Large Towns)-As per Market Research By Genesis

Category of the Respondents

14.51%

59.70%

25.78%

0.00 20.00 40.00 60.00 80.00

Rural

Semi Urban

Urban

Categ

or

Responses in %

Urban

Semi Urban

Rural


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(OCCUPATION-ALL STATIONS)


Occupation

30.24%

7.86%

5.88%

13.85%

26.44%

6.21%

2.25%

7.26%

0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.00

Student Farmer Government

Employee

Business Private

Sector

Others Retired No

Response

Occupations

Responsesin%


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-REASONS FOR COMING TO THE BUS STAND


Reasons for coming to the bus stand

4.15% 1.99%

86.24%

7.30%0.00

15.00

30.00

45.00

60.00

75.00

90.00

105.00

Tr a v ellin g Seekin g

Inform a tion

Sh oppin g Seein g off

friends/rela tiv es

Reasons

Responsesin%


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- FREQUENCY OF TRAVELLING

Base: 90x20- As per Market Research ByGenesis

Frequency of travelling

0.33%

18.20%

35.79%

16.32%

29.31%

0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.00

40.00

< Once a week Once a week 2-3 times a

month

5-6 times a

month

No response

Frequency

Response

sin%


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- AVERAGE WAITING TIME ON ST STAND


Average Waiting Time on ST Stand

0.33%

8.74%

17.15%

44.47%

28.53%

0.00

10.00

20.00

30.00

40.00

50.00

5 t o 1 0 m i n s 1 5 t o 2 0 m i n s 3 0 t o 6 0 m i n s 6 0 m i n s a n d

more

No response

Time

Responsesin%


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11 Mumbai CentralMumbai Central 2323 JalnaJalna -- CBSCBS 4545 MirajMiraj New CBSNew CBS 6767 ShrirampurShrirampur

22 ParelParel 2424 LaturLatur -- CBSCBS 4646 KolhapurKolhapur 6868 SangamnerSangamner

33 Kurla Nehru NagarKurla Nehru Nagar 2525 NandedNanded CBSCBS 4747 IchalkaranjiIchalkaranji 6969 JalgaonJalgaon CBSCBS

44 Borivali Nancy ColonyBorivali Nancy Colony 2626 OsmanabadOsmanabad -- -- CBSCBS 4848 SolapurSolapur CBSCBS 7070 ChopadaChopada

55 Thane VandanaThane Vandana 2727 TuljapurTuljapur CBSCBS 4949 PandharpurPandharpur 7171 ChalisgaonChalisgaon

66 Thane Khopat NewThane Khopat New 2828 ParbhaniParbhani CBSCBS 5050 BarshiBarshi 7272 BhusawalBhusawal

77 BhivandiBhivandi 2929 PunePune Shivaji NagarShivaji Nagar 5151 AkkalkotAkkalkot 7373 DhuleDhule -- CBSCBS

88 KalyanKalyan 3030 PunePune SwargateSwargate 5252 NagpurNagpur GaneshpethGaneshpeth 7474 NandurbarNandurbar CBSCBS

99 PanvelPanvel 3131 PunePune Rly StationRly Station 5353 NagpurNagpur MorbhawanMorbhawan 7575 ShahadaShahada

1010 MahadMahad 3232 Pimpri ChinchwadPimpri Chinchwad 5454 WardhaWardha CBSCBS 7676 AmravatiAmravati CBSCBS

1111 Ratnagiri CBSRatnagiri CBS 3333 LonawalaLonawala 5555 ChandrapurChandrapur CBSCBS 7777 AkolaAkola CBSCBS

1212 KankavaliKankavali 3434 NarayangaonNarayangaon 5656 BhandaraBhandara CBSCBS 7878 YeotmalYeotmal CBSCBS

1313 Ramwadi (New Pen)Ramwadi (New Pen) 3535 BaramatiBaramati 5757 GondiyaGondiya CBSCBS 7979 WantiWanti

1414 ChiplunChiplun 3636 ShirurShirur 5858 GadchiroliGadchiroli CBSCBS 8080 PusadPusad

1515 SawantwadiSawantwadi 3737 SataraSatara CBSCBS 5959 NashikNashik New CBSNew CBS 8181 BuldhanaBuldhana CBSCBS

1616 AlibaugAlibaug 3838 KaradKarad 6060 Nashik MahamargNashik Mahamarg 8282 ShegaonShegaon

1717 Aurangabad CBSAurangabad CBS 3939 PaithanPaithan 6161 Malegaon New CBSMalegaon New CBS 8383 MalkapurMalkapur

1818 AurangabadAurangabad CIDCOCIDCO 4040 WaliWali 6262 ManmadManmad 8484 WashimWashim

1919 PaithanPaithan 4141 MahabaleshwarMahabaleshwar 6363 Ahmednagar Old CBSAhmednagar Old CBS 8585 HingoliHingoli

2020 BeedBeed CBSCBS 4242 PanchganiPanchgani 6464 Ahmedngr Bus Stn. No. 3Ahmedngr Bus Stn. No. 3 8686 Swargate Mumbai StandSwargate Mumbai Stand

2121 AmbajogaiAmbajogai 4343 SangliSangli -- CBSCBS 6565 Ahmednagar TarkpurAhmednagar Tarkpur 8787 Rly Stn. Mumbai Stand.Rly Stn. Mumbai Stand.

2222 Parli VaijyanathParli Vaijyanath 4444 IslampurIslampur 6666 ShirdiShirdi


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On-airtime Morning 6 AM to Night 10 PM, Daily

Broadcastingevery 30 minutes.

Passengers onanaveragechangeevery 30 minutesand thatassuresyouradvertisement isheard bynew personevery time.

Every District busstand- Average 40000 passengerfootfallseveryday.


18/20

Audio advertisement inlocallanguagecanreach out even to

illiterates.

Advertisement releasesat variousdistrict place busstandand

repetition through out thedayandmonthcreatea brandimage.

Advertisement isheardacross busstandandup to 100 meterperiphery.


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Mandatorylisteningas theadvertisement iscoupledwith thebusdepartureannouncement. Passengersareactuallywaitingto heartheannouncement.

Perpersonscost isalmost 10% compared to othermediaandimpact is 100%.

100% battery backup to ensure 16 hoursrunning ofsystem.

Advertisement can bechangeddynamicallyanddifferent adscan berunat different timesandat different locations.


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Vritti Solutions Ltd

9,Continental Park

Opp.Karve Statue

Kothrud

Pune 411038

Mob:9561068555

Date post:	08-Apr-2018
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Vritti i-media a established audio medium to connect to small towns and rural market

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