WATTSappFree, energy consumption monitoring for students

Table of Contents The problem The product Target market Alternative products

Business model Validation process Go/No-Go

The problem

• Students regulary encouter high unexpected energy consumption costs

What is WATTSapp?• Free energy monitoring smartphone app • Website • Offer students help when encountering problems

Alternative products• The Wattcher • Metsens• Innax Our distinctive strenghts: • Completely free• No obbligations

• Warning when usage is high• Direct offering of solutions

Target market

• Student residences

• Landlords

Any further Questions?

Business model

Customer segments

• Student residences • Landlords

• Energy monitoring website • Smartphone app • Webshop

Value propositions

Channels

• Via the internet • Package delivery

Customer relationships

• Continuous updates and improvements on software

• Affiliate program

Revenue streams

• Commission on sold webshop items• Advertisement on website• Advertisement in smartphone app

Key resources • Web/App-development skills • Application license apple store • Webhosting/domain• Communication skills

Key activities

• Updating/patching the product’s software • Communicate with affiliate partner • Support software users

Key partnerships• Webshop affiliate

Cost structure Investment: •Website/App development

Continues costs:•Webhosting•Technical staff•Customer support

Validation Process• Most students, 5 / 8 care about energy usage. *

• But, most students don’t know their monthly energy bill. 3 / 5 students living away don't know what they pay for energy every month. *

* http://projectraoul.nl/survey/

Go/No-Go

• Sufficient amount of interest, by landlords and students. (possibly other markets as well)

• Ability to create a simple device with software, within a short period of time.

• Ability to fund the initial start-up phase. Probably by using bootstrapping techniques.

• Presence of a working app and website for our customer-support