Wisconsin Basic Economic Development Course

Strategic Planning

SLIDE

2

Wisconsin Basic

Economic Development

Course

Madison, WI

Nov 10-13,2008

Michael StumpfMichael Stumpf

Contact Information:PrincipalPlace DynamicsOffices in Denver and Milwaukeemichael.stumpf@placedynamics.comwww.placedynamics.com

SLIDE

3

Wisconsin Basic

Economic Development

Course

Madison, WI

Nov 10-13,2008

What is Strategic Planning?What is Strategic Planning?

Getting from where you are to where you want to be

1. A realistic appraisal of available resources, constraints, and opportunities(oh god, not another SWOT analysis…)

2. Development of achievable goals(consensus and coherence)

3. Formulation and implementation of project action plans(who, what, when, where, how, why)

If you don’t know where you are going, you might end up someplace else.- Yogi Berra

SLIDE

4

Wisconsin Basic

Economic Development

Course

Madison, WI

Nov 10-13,2008

Why Strategic Planning?Why Strategic Planning?

Will you take what you get or get what you want?

1. Shape the community’s future

2. Build a common agenda

3. Define the purpose of the group

4. Balance community goals with resources

It pays to plan ahead. It wasn't raining when Noah built the ark. – Richard Cushing

SLIDE

5

Wisconsin Basic

Economic Development

Course

Madison, WI

Nov 10-13,2008

The Planning ProcessThe Planning Process

The time to repair the roof is when the sun is shinning. – John F. Kennedy

SLIDE

6

Wisconsin Basic

Economic Development

Course

Madison, WI

Nov 10-13,2008

SustainabilitySustainability

ENVIRONMENT – COMMUNITY – ECONOMY

POLICYCOHERENCE

Planning without action is futile, action without planning is fatal. – Unknown

SLIDE

7

Wisconsin Basic

Economic Development

Course

Madison, WI

Nov 10-13,2008

A Case StudyA Case Study

Three Processes:

1. Analysis and Evaluation

2. Community Input

3. Planning

Who to involve?

MarketAnalysis

CommunityNeed/Desires

OpportunityIdentification

TechnicalFeasibility

FiscalAnalysis

Selection &Prioritization

StrategyDevelopment

Implementation& Evaluation

Co

mm

un

ity

Inp

ut

Re

so

urc

e E

valu

ati

on

Before you build a better mousetrap, it helps to know if there are any mice out there. - Unknown

SLIDE

8

Wisconsin Basic

Economic Development

Course

Madison, WI

Nov 10-13,2008

ImplementationImplementation

Determine principles and parameters

Use an implementation matrix

- identify actions and outcomes

- assign responsibilities

- monitor outcomes

Be flexible and responsive

- Seize unexpected opportunities that fit

- Monitor and respond to the competition

In preparing for battle I have always found that plans are useless, but planning is indispensable. – Dwight D. Eisenhower

SLIDE

9

Wisconsin Basic

Economic Development

Course

Madison, WI

Nov 10-13,2008

Case Study OneCase Study One

1. Mid-sized rust belt city’s master plan recently completed

a. quality community / environment / land use

b. create economic opportunities

2. City approached by outside manufacturer

a. low-wage assembly jobs

b. minimal investment in building and machinery

c. City promises to give former wastewater site (park)

3. Plan Commission rejects the proposal

4. Mayor reconstitutes Plan Commission

5. Staff and Plan Commission resign

SLIDE

10

Wisconsin Basic

Economic Development

Course

Madison, WI

Nov 10-13,2008

Case Study TwoCase Study Two

1. Rural community has a goal to create jobs

2. Buys land, builds industrial park and speculative building

3. Seven years later sells a site for gas station

4. Twelve years later the speculative building is still empty

5. Largest employer in the city has announced it is leaving

SLIDE

11

Wisconsin Basic

Economic Development

Course

Madison, WI

Nov 10-13,2008

Case Study ThreeCase Study Three

1. Community has an active downtown organization

a. City makes a large annual funding commitment

b. City has specific plan for the downtown

3. City aggressively annexes land on bypass

4. City supports new large new commercial development

5. County relocates from historic courthouse to periphery

SLIDE

12

Wisconsin Basic

Economic Development

Course

Madison, WI

Nov 10-13,2008

Case Study FourCase Study Four

1. Community appeals to “creative class”

a. rigorous design standards, anti-big box or chain stores

b. high housing costs ($350+ per square foot)

2. Twenty percent drop in sales tax revenue

3. Work force can’t afford to live there

4. Class A offices torn down for housing development

5. Technology businesses moving to neighboring cities