Wisconsin Basic Economic Development Course
Strategic Planning
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Wisconsin Basic
Economic Development
Course
Madison, WI
Nov 10-13,2008
Michael StumpfMichael Stumpf
Contact Information:PrincipalPlace DynamicsOffices in Denver and [email protected]
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Wisconsin Basic
Economic Development
Course
Madison, WI
Nov 10-13,2008
What is Strategic Planning?What is Strategic Planning?
Getting from where you are to where you want to be
1. A realistic appraisal of available resources, constraints, and opportunities(oh god, not another SWOT analysis…)
2. Development of achievable goals(consensus and coherence)
3. Formulation and implementation of project action plans(who, what, when, where, how, why)
If you don’t know where you are going, you might end up someplace else.- Yogi Berra
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Wisconsin Basic
Economic Development
Course
Madison, WI
Nov 10-13,2008
Why Strategic Planning?Why Strategic Planning?
Will you take what you get or get what you want?
1. Shape the community’s future
2. Build a common agenda
3. Define the purpose of the group
4. Balance community goals with resources
It pays to plan ahead. It wasn't raining when Noah built the ark. – Richard Cushing
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Wisconsin Basic
Economic Development
Course
Madison, WI
Nov 10-13,2008
The Planning ProcessThe Planning Process
The time to repair the roof is when the sun is shinning. – John F. Kennedy
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Wisconsin Basic
Economic Development
Course
Madison, WI
Nov 10-13,2008
SustainabilitySustainability
ENVIRONMENT – COMMUNITY – ECONOMY
POLICYCOHERENCE
Planning without action is futile, action without planning is fatal. – Unknown
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Wisconsin Basic
Economic Development
Course
Madison, WI
Nov 10-13,2008
A Case StudyA Case Study
Three Processes:
1. Analysis and Evaluation
2. Community Input
3. Planning
Who to involve?
MarketAnalysis
CommunityNeed/Desires
OpportunityIdentification
TechnicalFeasibility
FiscalAnalysis
Selection &Prioritization
StrategyDevelopment
Implementation& Evaluation
Co
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ity
Inp
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Re
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e E
valu
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on
Before you build a better mousetrap, it helps to know if there are any mice out there. - Unknown
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Wisconsin Basic
Economic Development
Course
Madison, WI
Nov 10-13,2008
ImplementationImplementation
Determine principles and parameters
Use an implementation matrix
- identify actions and outcomes
- assign responsibilities
- monitor outcomes
Be flexible and responsive
- Seize unexpected opportunities that fit
- Monitor and respond to the competition
In preparing for battle I have always found that plans are useless, but planning is indispensable. – Dwight D. Eisenhower
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Wisconsin Basic
Economic Development
Course
Madison, WI
Nov 10-13,2008
Case Study OneCase Study One
1. Mid-sized rust belt city’s master plan recently completed
a. quality community / environment / land use
b. create economic opportunities
2. City approached by outside manufacturer
a. low-wage assembly jobs
b. minimal investment in building and machinery
c. City promises to give former wastewater site (park)
3. Plan Commission rejects the proposal
4. Mayor reconstitutes Plan Commission
5. Staff and Plan Commission resign
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Wisconsin Basic
Economic Development
Course
Madison, WI
Nov 10-13,2008
Case Study TwoCase Study Two
1. Rural community has a goal to create jobs
2. Buys land, builds industrial park and speculative building
3. Seven years later sells a site for gas station
4. Twelve years later the speculative building is still empty
5. Largest employer in the city has announced it is leaving
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Wisconsin Basic
Economic Development
Course
Madison, WI
Nov 10-13,2008
Case Study ThreeCase Study Three
1. Community has an active downtown organization
a. City makes a large annual funding commitment
b. City has specific plan for the downtown
3. City aggressively annexes land on bypass
4. City supports new large new commercial development
5. County relocates from historic courthouse to periphery
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12
Wisconsin Basic
Economic Development
Course
Madison, WI
Nov 10-13,2008
Case Study FourCase Study Four
1. Community appeals to “creative class”
a. rigorous design standards, anti-big box or chain stores
b. high housing costs ($350+ per square foot)
2. Twenty percent drop in sales tax revenue
3. Work force can’t afford to live there
4. Class A offices torn down for housing development
5. Technology businesses moving to neighboring cities