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INDIA SOCIAL, DIGITAL AND MOBILE IN DECEMBER 2011 we are social
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INDIA�SOCIAL, DIGITAL�AND MOBILE IN�
DECEMBER 2011 �we are social�
we are social�
we are social
FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
DJESKI�
HTTP://WEARESOCIAL.SG �
we are social�
INDIA�
38,045,000 �
858,370,000 �MOBILE SUBSCRIBERS�
100,000,000 �INTERNET USERS�
1,210,193,422 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
8 %�
3 %�
71 %�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
8 %�
3 %�
URBAN�
29%� 71% �
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
we are social�
50%�OF THE INDIAN POPULATION�
IS BELOW THE AGE OF 25 �
SOURCE: INDIA CENSUS 2011 �
we are social�
72%�OF INDIA’S POPULATION�
STILL LIVE IN RURAL AREAS �
SOURCE: INDIA CENSUS 2011 �
we are social�
MORE PEOPLE LIVE IN RURAL INDIA�THAN LIVE IN THE WHOLE OF THE USA�
AND WESTERN EUROPE COMBINED �
SOURCE: INDIA CENSUS 2011 DATA COMPARED TO UN DATA�
(! )!
we are social�
25%�
GROWTH IN THE �NUMBER OF INTERNET USERS �
IN INDIA OVER THE PAST 12 MONTHS: �
SOURCE: INTERNET WORLD STATS �
we are social�
20,000,000 �PEOPLE IN INDIA USE �
THE INTERNET EACH DAY �
SOURCE: TECHONZO, AS CITED IN PENN OLSON�
we are social�
2%�OF RURAL INDIANS�USE THE INTERNET�
…BUT ONLY �
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA�
we are social�
59%�OF INDIA’S INTERNET USERS ONLY EVER �
ACCESS THE INTERNET VIA MOBILE DEVICES�
SOURCE: MOBITHINKING �
we are social�
26 MINUTES �ONLINE EACH DAY �
THE AVERAGE INTERNET�USER IN INDIA SPENDS�
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA�
we are social�
70%�OF INDIA’S INTERNET�
USERS ARE MALE �
SOURCE: TECHONZO, AS CITED IN PENN OLSON�
we are social�
8,000 �INTERNET CAFÉS ACROSS INDIA�
THERE ARE AROUND �
SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011 �
we are social�
60%�OF INDIAN INTERNET�
USERS STILL USE WEB CAFÉS�
SOURCE: BUDDE COMM, AS CITED IN INTERNET WORLD STATS �
we are social�
18%�OF INDIA’S RURAL INTERNET�
USERS HAVE TO WALK MORE THAN�
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA, APRIL 2011 �
10KM �TO ACCESS THE INTERNET�
we are social�
?�31%�OF THOSE LIVING IN RURAL PARTS OF�
INDIA HAVE NEVER HEARD OF THE INTERNET�
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA, APRIL 2011 �
we are social�
THAT EQUATES �TO MORE PEOPLE �THAN THE TOTAL �POPULATION OF�
BRAZIL �
SOURCE: UN DATA�
(! )!
we are social�
70%�OF INDIAN INTERNET USERS �
WATCH ONLINE VIDEOS�
SOURCE: COMSCORE �
we are social�
13,000,000 �INDIANS ARE REGISTERED ON�MATRIMONIAL DATING SITES�
SOURCE: TECHONZO, AS CITED IN PENN OLSON�
we are social�
3 HOURS�ON SOCIAL MEDIA�
SITES EACH MONTH �
INDIAN NETIZENS SPEND �AN AVERAGE OF�
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA�
we are social�
SOCIAL NETWORK USER NUMBERS IN INDIA:�
SOURCE: TECHONZO, AS CITED IN PENN OLSON�
FACEBOOK�
38M �TWITTER �
13M�ORKUT�
28M �LINKEDIN �
13M�
we are social�
37%�IN THE PAST 6 MONTHS �
THE NUMBER OF FACEBOOK�USERS IN INDIA HAS GROWN BY �
SOURCE: SOCIALBAKERS�
we are social�
FACEBOOK DEMOGRAPHICS IN INDIA�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �
MALE:�72%�
FEMALE:�28%�
18-24:�48%�
13-17:�13%�
25-34:�28%�
35--44:�7%�
45-54:�3%�
55-64:�3%� 65+:�
1%�
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�
# � BRAND PAGE � LIKES� GROWTH �1 � TATA DOCOMO � 4,496,772 � 23.69%�2 � KINGFISHER � 2,594,325 � 9.71%�3 � VODAFONE ZOOZOOS� 2,494,963 � 2.95%�4 � MUMBAI INDIANS� 2,287,797 � 4.51%�5 � FASTRACK� 2,248,214 � 7.45%�6 � AXE ANGELS CLUB� 2,015,746 � 0.54%�7 � PEPSI INDIA� 1,728,412 � 3.19%�8 � SHOPPERS STOP � 1,613,342 � 11.86%�9 � NIKE CRICKET� 1,545,628 � 0.95%�10 � PLAYUP CRICKET� 1,426,142 � 28.29%�
TOP FACEBOOK PAGES IN INDIA�
we are social�
GAMES ARE THE MOST POPULAR �ACTIVITY ON FACEBOOK IN INDIA�
SOURCE: PENN OLSON�
we are social�
12,838,000 �NUMBER OF LINKEDIN USERS IN INDIA:�
SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011 �
we are social�
INDIA HAS THE SECOND �HIGHEST BASE OF LINKEDIN�
USERS IN THE WORLD �
SOURCE: SOCIALBAKERS�
we are social�
TWO THIRDS �OF INDIAN INTERNET USERS CHECK�
ONLINE REVIEWS BEFORE BUYING PRODUCTS�
SOURCE: TECHONZO, AS CITED IN PENN OLSON�
we are social�
US$ 10 BILLION�ESTIMATED VALUE OF E-COMMERCE IN INDIA IN 2011: �
SOURCE: PENN OLSON�
we are social�
US$ 100 �PER INTERNET USER �
THAT EQUATES TO AROUND �
SOURCE: BASED ON DATA FROM PENN OLSON AND INTERNET WORLD STATS �
we are social�
67%�OF INDIAN E-COMMERCE �
COMES FROM MOBILE DEVICES�
SOURCE: GOOGLE, AS CITED IN THE NEXT WEB�
we are social�
40%�OF GOOGLE SEARCHES IN INDIA�
ARE CONDUCTED ON MOBILE PHONES�
SOURCE: GOOGLE, AS CITED IN THE NEXT WEB�
we are social�
34%�
THE NUMBER OF�MOBILE SUBSCRIBERS IN�
INDIA IS GROWING AT AN ANNUAL RATE OF�
SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011 �
we are social�
290,000,000 �MOBILE SUBSCRIBERS IN�RURAL AREAS OF INDIA�
THERE ARE ROUGHLY �
SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011 �
we are social� SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011; TAM MEDIA RESEARCH, 2011 �
71% � 61% �PENETRATION OF MOBILE SUBSCRIPTIONS IN INDIA: �
PENETRATION OF TV�IN INDIAN HOUSEHOLDS: �VS�
we are social�
200,000,000 �NEW MOBILE SUBSCRIBERS IN INDIA THIS YEAR �
GROWTH RATES INDICATE THERE WILL BE ROUGHLY �
SOURCE: BASED ON DATA FROM THE TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011 �
we are social�
THAT’S LIKE ADDING THE TOTAL �POPULATION OF RUSSIA�
SOURCE: UN DATA�
(! )!
we are social�
346,670,000 �MOBILE DATA SUBSCRIBERS�
IN INDIA IN JUNE 2011 �
THERE WERE �
SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA, JUNE 2011 �
we are social�
THAT’S MORE THAN�THE ENTIRE POPULATION�OF THE UNITED STATES �
SOURCE: UN DATA�
(! )!
we are social�
13 BILLION�ADVERTS ARE SERVED TO MOBILE �DEVICES IN INDIA EVERY MONTH �
SOURCE: BASED ON DATA FROM INMOBI AND BUZZCITY �
we are social�
5,000 �AD IMPRESSIONS�EVERY SECOND �
THAT’S MORE THAN�
SOURCE: BASED ON DATA FROM INMOBI AND BUZZCITY �
(! )!
we are social�
$ �US$ 3.6 BILLION�ESTIMATED VALUE OF THE INDIAN MOBILE �
VALUE-ADDED SERVICES INDUSTRY IN 2011:�
SOURCE: DELOITTE �
we are social�
$ �US$ 4.20 �PER SUBSCRIBER �
THAT EQUATES TO ROUGHLY �
SOURCE: BASED ON DATA FROM DELOITTE AND WIKIPEDIA�
we are social�
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �
we are social�
SIMON KEMP �MANAGING DIRECTOR �
@ESKIMON�[email protected] �
HTTP://WEARESOCIAL.SG �
LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �
