WEARYOUNGBRITISHDESIGNERS
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I T ’ S O R I G I N A L . I T ’ S D A R I N G .
I T ’ S L I K E N O T H I N G Y O U ’ V E
S E E N B E F O R E . I T ’ S A B O U T
N E W E X C I T I N G T A L E N T . I T ’ S
A U D A C I O U S . S U R P R I S I N G .
I T ’ S T H E O P P O S I T E O F D U L L .
I T ’ S B E A U T I F U L A N D I T ’ S
B R I G H T . I T ’ S Y B D .
A N D I T ’ S H E R E .
YBD is a store and it’s more. It’s where our most promising young designers can strut their astonishing stuff.
Not until youngbritishdesigners.com launched in 2010 was there a single platform that represented talent based in the UK. With our country bursting at the seams with
brilliant designers, it’s hard to believe no one had thought to bring them together before.
We now have over sixty of them in our stable. Some you will have heard of. Some, maybe not. They have all broken rules and risked everything in pursuit of their
dreams. They share a desire to create singular brands that may not appeal to all people, but resonate deeply with those that they do.
WE FOUND THEM FIRST SO YOU CAN WEAR THEM FIRST.
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WE’RE OBSESSED WITH BRITISH FASHION, PASSIONATE ABOUT THE WORK OF YOUNG DESIGNERS AND THRILLED TO BE SHOWCASING THEIR TALENT
W H Y T H E W O R L D N E E D S Y B D
The very first collections of - Eudon Choi, Jena Theo,
J. W Anderson, Felicity Brown & Charlotte Taylor.
Featuring: Bionda Castana, Meli Melo, Simeon Farrar,
Fannie Schiavoni, Zoe Jordan, Alice Palmer,
David Longshaw, Jiwon Ree, Imogen Belfield,
Sophie Gittins & more…
New In: Mercy Delta, Comfort Station,
Obscure Couture, Aloe.
Introducing: Sophie Hulme, FURY, M.Hulot,
.hose, Antipodium.
Hello to: Lily Kamper, Joanna Cave, Alexa de
Castilho, Peculiar Vintage, Rachel Entwistle,
Clarice Price Thomas, Lexie Sport, Golden Lane,
Age of Reason, Kate Sheridan, ARIES. Blake LDN.
Showcasing: Helen Lawrence, Danielle Romeril,
Renli Su, Georgia Hardinge, J.Won, Kult Domini.
Welcome: Charlie May, Feldt, Faustine Steinmetz,
LF Markey, Dear Frances, GVYN.
Introducing: Bella Singleton, Camilla Elphick,
Maha Lozi, ED-London, Burds London,
Bonnie Fechter & more…
Clio Peppiatt, in.no, Minki London, Moon Lee,
Paola Rodriguez, Rixo London, Rogue Matlida
and Romy London.
The first collections of: Draw in Light,
Studio Nicholson, Atalanta Weller, Partimi,
Katie Rowland, The Orphan’s Arm. New In:
Kirsty Ward, Lost Property of London, Lei VanKash.
The first collections of Kelly Love & MASC.
Welcome: Joanne Stoker, Teija Eilola,
Emma J Shipley, KLEMENTS, PAPER London,
Kelly Shaw.
New In: Charli Cohen, Rejina Pyo, Ros Millar,
Peridot London, Danielle Foster, Timur Kim,
Williams Handmade.
Introducing: Florence Bridge, Yakshi Malhotra,
FOLK, Hanger, Otho.
New In: Rose Rankin, Rockins, Bruta, HAVVA,
Joe Richards, Alan Auctor, Jam Love London.
Hello to: Baia, Eleanor Bolton,
Longshaw Ward, Porthia, Pitchouguina,
Mairi McDonald, Wythe Bea.
T H E Y B D S T O R YL A U N C H A W 1 0
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A W 1 6
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S T O R I E S
FOUNDED IN 2010 YBD HAS A FIERCE REPUTATION FOR DISCOVERING AND SHOWCASING WHITE HOT DESIGN TALENT. OUR ALUMNI INCLUDE:
We knew Eudon Choi was one to watch when we
bought his first collection in the early days of YBD.
Eudon’s understated, modern designs have earned
him many awards and in 2011, Anna Wintour and
Franca Sozzani invited him to present a collection
at Milan Fashion Week.
We fell in love with Dear Frances’s approach to
texture and colour back in 2015. Founder Jane
Frances continues to present beautifully distinctive
footwear, using traditional techniques. Her collections
invariably find their way into the pages of Vogue
and Elle.
Artist Simeon Farrar was one of YBD’s first designers.
His eponymous label and his Black Score brand are
today celebrated for their exciting, contemporary
pieces. Farrar recently collaborated with Topshop
and the Wild at Heart Foundation on successful
charity collections.
D E A R F R A N C E S
J.W. Anderson’s first women’s capsule collection
appeared on the newly-launched YBD website in
2010. The success of this collection earned Anderson
much acclaim, and he is now regarded as one of the
UK’s most forward-thinking designers.
YBD’s AW13 collection introduced Lily Kamper as
a unique jewellery designer with a love of coaxing
contemporary designs from unusual material
combinations. Lily has since been awarded a place
on the British Fashion Council prestigious Rock Vault.
J . W . A N D E R S O N
L I L Y K A M P E R
E U D O N C H O I
SU
CC
ES
S
S I M E O N F A R R A R
A R I E S
C H A R L O T T E T A Y L O R
D R A W I N L I G H T
F E L I C I T Y B R O W N
I M O G E N B E L F I E L D
J E N A . T H E O
J O A N N E S T O K E R
R E J I N A P Y O
R E N L I S U
T E I J A E I L O L A
Husband-and-wife team Kirsty Ward
and David Longshaw create covetable
contemporary pieces with a strong
aesthetic. Their collections concentrate
on beautiful, detailed craftsmanship.
Always playful, designer Minki Cheng’s
work offers a glimpse into an
alternative reality, one alive with
colours and unbridled joy.
Joe Richards works with an aim to
create an evolving, seasonal
wardrobe for self-possessed women.
His collections are cut for freedom of
movement, beautifully draped and
couture-finished.
London College of Fashion alumni
Henrietta Rix and Orlagh McCloskey
founded RIXO London to offer women
a distinctively British design aesthetic.
Looking beyond trends, they craft
vintage-inspired pieces with an
unmistakably contemporary feel.
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B A I A
A small skilled team creating bags by hand in
their Yorkshire workshop. Their collection features
contemporary, practical designs in soft leathers
and suedes.
B U R D S
Founded in 2015 by friends Tamara Bell and Ame
Pearce, Burds London is a denim and clothing label
for badass babes, blending style with function and
built to last.
C A I T L I N C H A R L E S - J O N E S
Award-winning designer Caitlin Charles-Jones
designs knitwear in clean, bold and wearable
silhouettes with intricate details using
innovative techniques.
D A N I E L L E F O S T E R
Danielle Foster has a cutting-edge aesthetic,
fusing modern silhouettes with traditional crafting
techniques for a refined bag range that’s elegant
and oh-so current.
F L O R E N C E B R I D G E
London-based Florence Bridge creates classic
contemporary pieces with an emphasis on
digitally printed silks, patchwork leather and
shearling textures.
G V Y N
An accessory brand with a collection of fashion
essentials with fine details and a subtle colour palette
for an unconventional look.
O N E S T O W A T C H
J O E R I C H A R D S
L O N G S H A W W A R D
M I N K I L O N D O N
R I X O L O N D O N
DAN
IELLE F
OSTER
BAIA
BU
RD
SRIX
O L
ON
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FLO
REN
CE B
RID
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CAIT
LIN
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ARLES-JO
NES
C L I O P E P P I A T T
Clio Peppiatt launched her eponymous womenswear
label in 2015. Using hand-drawn prints and intricate
embroidery and embellishment, she brings a sense of
humour to her feminine, sexy designs.
C R E A S E
Crease is on an admirable mission to minimise
the negative effects of the fashion industry through
ethically-made and classically feminine pieces.
D R A W I N L I G H T
Harry Barford and Polly Wilkinson’s
Draw In light label specialises in clothing that become
their own works of art. Because they silkscreen by
hand, every garment they produce is unique.
E L L I S W H I T E
Ellis White is a contemporary footwear and accessory
brand. Founder-designer Hollie White combines
a belief in craftsmanship with a determinedly
experimental approach to design.
H E L E N S T E E L E
Artist, stylist and designer, Helen Steele has achieved
critical acclaim in Europe, the United States and the
Middle East. Her range of wearable art is how she
makes her work more accessible to all.
. H O S E
After a few years’ pattern-cutting experience, Rebecca
Cluett turned her hand to screenprinted tights in 2012
after experimenting with a make-shift printing set up
– and hasn’t looked back since.
I N . N O
The in.no label was created by Sofia Strazzanti, the
founder of independent fashion and lifestyle retail
agency innocenza. The in.no knitwear range is stylish
and modern – and always simple and comfortable.
J A M L O V E
Jia Mia is the creative force behind Jam Love:
a brand focused on producing iconic fine leather
goods from only the finest materials.
M A R L O W L O N D O N
Marlow London seeks to combine conceptual art
and fashion, with the intent of bringing a fresh
tongue-in-cheek approach to the world of
luxury accessories.
M O O N L E E
Injoo Lee was a painter before becoming a fashion
designer and founding the Moon Lee label. Injoo uses
traditional textiles that reference her South Korean
heritage, and her modern pattern-cutting techniques
give her designs a strong contemporary edge.
O F K T
OFKT is a brand with sustainability at the core of
its ethos. Their shoes are designed and made in
Yorkshire by artisans with infinite skill, using only
offcuts of leather.
O R A P E A R L S
Pearl specialist and jewellery designer Bibi Southwell
breathes new life into the way pearls have been
traditionally worn. She offers forward-looking designs
that capture the the pearl’s timeless character.
After working in advertising and as
a buyer in retail, founder-designer
Katie Matilda Harland broke into the
shoe industry with a belief that style
should be an expression of personality.
Her ‘serious for the not-so serious’
designs offer relief from the ordinary.
Romy LDN is an accessories brand
founded in 2014 by designer
Alice Hickox Macfarlane. She uses faux
fur accents to create truly unique pieces.
The Paola Rodriguez label creates
clothes that tell a story. Using
embroidery, vintage trims and
whimsical prints, her distinctive
pieces are made with care and fine
craftsmanship.
Designer Victoria Ziiga is influenced
by the radiant hues and upbeat tropical
vibes of Africa. The traditional
sun-printing technique she uses
means that each piece she produces
is utterly unique.
R O G U E M A T I L D A
R O M Y L O N D O N
P A O L A R O D R I G U E Z
Z I I G A
OFKT
CREASE
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A R I E S
The maverick label from two of fashion’s most
sought-after streetwear designers: Sofia Prantera
and Fergus Purcell. Aries sees a return to a very
‘80s sensibility, where streetwear = high fashion.
B R U T A
Bruta is a London-based fashion label built around
the founder’s fine arts background. Its approach is
a celebration of the charms and absurdities of art,
culture and life.
C H A R L I E M A Y
The Charlie May woman’s approach to understated
style is effortless. The Charlie May signature is a
minimal approach with relaxed silhouettes.
D E A R F R A N C E S
We fell in love with Dear Frances’s approach to
texture and colour back in 2015. Founder Jane
Frances continues to present beautifully distinctive
footwear, using traditional techniques.
E U D O N C H O I
We knew Eudon Choi was one to watch when we
bought his first collection in the early days of YBD.
Eudon’s understated, modern designs have earned
him many awards and in 2011, Anna Wintour and
Franca Sozzani invited him to present a collection
at Milan Fashion Week.
F A U S T I N E S T E I N M E T Z
Parisian-born Faustine Steinmetz spins, dyes and
weaves her own fabrics into re-imagined iconic
pieces. Each piece is meticulously made by hand.
G E O R G I A H A R D I N G E
With a passion for architectural shapes and structures,
Georgia Hardinge’s brand has a strong sculptural
style, bringing a 3D approach to her designs.
J . W O N
J.Won is the brainchild of Jiwon Ree, a designer
whose knitwear range is both practical and chic.
She has a strong sense of colour and embraces
experimentation and unusual techniques.
K A T E S H E R I D A N
Kate Sheridan has a stylish but no-nonsense
approach to the design of her off-beat accessories,
making for a label full of chirpy East End character.
K E L L Y L O V E
There is a proper sense of romance to all of
Kelly Love’s pieces. Each of her evocative collections
begins with a story that perfectly captures a mood,
a moment in time or a memory.
K L E M E N T S
Klements is a printed fashion and accessories label
founded by fashion and textiles designer
Charlotte Allen. The ethos of the label is to create
exceptional items to be kept and treasured.
L F M A R K E Y
Ex-Burberry designer Louise Markey, founder of the
LF Markey label, has a much-admired ability to
reinvent women’s wardrobe staples, taking inspiration
from workwear and utility clothing.
Y B D E M E R G I N GThis leather bags and accessories
label was founded in 2011 by
designer Anna Kreeger. Her design
style is almost minimal and utilitarian,
but with a soft, feminine edge.
‘Simple but eye-catching’ is how
Rejina Pyo describes her work. Her
label is best known for its graphic and
playful – but always elegant – aesthetic.
Renli Su combines traditional
techniques with modern innovation,
using the highest quality fabrics.
Her pieces are comfortable and
understated with an ethereal,
romantic quality.
Rose Rankin’s sneakers are bold,
wearable and always boast a sense of
humour. Handmade and produced in
limited runs, they are at once luxurious
and perfect for everyday wear.
Teija Eilola’s brand manages to
juxtapose couture and urban daywear
in a way that is always structured but
somehow soft and magical too.
M . H U L O T R E J I N A P Y O
R E N L I S U
R O S E R A N K I N
KELLY
LO
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BRU
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KATE S
HERID
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T E I J A E I L O L A
The Rockins label has a cool rock ‘n’
roll feel. Their silk scarves are
THE vintage-style insouciant accessory
with an impeccable British
design pedigree.
R O C K I N S
A SLICE OF FASHION LIFE TELLS THE BACKSTAGE STORIES OF MODEL MARY-ASTRID COLLETTE. WORKING IN THE FASHION INDUSTRY FOR 10 YEARS, SHE SHARES HER LIFE AS A MODEL IN FRANCE AND CREATES A UNIVERSE OF HER OWN THROUGH MUSIC, TRAVEL,
FOOD AND LIFESTYLE.
FASHION ENTHUSIAST TIPHAINE MARIE BEGAN HER FASHION BLOG WITH PHOTOGRAPHER FRIEND LUCA TORNESE IN 2012. WHAT STARTED AS A SIMPLE STYLE DIARY QUICKLY GREW INTO ONE OF THE MOST INFLUENTIAL FASHION AND TRAVEL BLOGS IN SWITZERLAND WITH
A COMMUNITY OF READERS ALL OVER THE WORLD.
PAULINE FELL IN LOVE WITH BLOGGING IN 2009 AND HAS SINCE THEN BECOME A RESPECTED FASHION INFLUENCER WITH 151K+ FOLLOWERS ON INSTAGRAM. PAULINE SHOWCASES THE BEST OF YBD ON HER FASHION BLOG, WHILST ALSO SHARING BEAUTY
SECRETS, TRAVEL ADVENTURES AND SNAPSHOTS OF HER LIFE.
LUCIE LOVES STARTED OUT AS A HOBBY FOR PHOTOGRAPHER LUCIE WHO FELL INTO THE NOW FULL-TIME ROLE OF FASHION AND LIFESTYLE BLOGGER. SHE WRITES REGULARLY, CREATING PHOTOBLOGS ABOUT THE THINGS THAT MAKE HER TICK; ART, TRAVEL, FASHION, BEAUTY, FITNESS, EVEN TECH.
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